Wu Jian, Secretary of the Party Committee, Chairman and President of Southwest Securities: Give full play to the gravity of corporate culture to build common values

During the "14th Five-Year Plan" period, high-quality development is the theme of economic and social development, and it is also the main line of development of the capital market and the securities industry. In order to widely gather the consensus on promoting the high-quality development of the securities industry and accelerate the construction of an industry culture of "compliance, integrity, professionalism and stability", China Securities News and the Securities Association of China jointly launched the column "Senior Executives talking on the high-quality development and cultural construction of the securities industry" throughout the year, inviting senior executives of securities companies to share their ideological insights, practical experience and policy suggestions on the high-quality development or cultural construction of the securities industry in the industry, and jointly write a chapter in the new era of the capital market! This article is the twenty-second column.

Wu Jian, secretary of the party committee, chairman and president of Southwest Securities Co., Ltd., said in an exclusive interview with a reporter from China Securities News a few days ago that Southwest Securities, as a member of the securities industry, deeply understands the requirements of industry culture construction in the new era, continuously enriches and practices the company's corporate culture, and through the enhancement of soft power and the strengthening of corporate culture gravity, in order to form a value co-construction and sharing of the operation and management ecology.

Wu Jian pointed out that with the increase of customer demand, the impact of the Internet and the increasingly fierce market competition, the survival and development of securities companies can not only consider their own interests, but their value orientation must create and transmit value for stakeholders, build common value, achieve win-win cooperation, and contribute to the formation of a healthy and sustainable development of the industry culture.

Build a common value foundation with "integrity"

Integrity is the foundation for the healthy and effective operation of the capital market, and it is also the core content of corporate culture construction. Wu Jian said that around 2000, China's securities market was in a period of cleaning up and regulating, Southwest Securities in line with the principle of being responsible for investors and customers, and strived to avoid large economic losses, and finally chose the road of restructuring, and actively faced and solved various problems. After the completion of the restructuring, the company broke through stereotypical thinking, solved many difficult problems, and solved various difficulties through the development of the capital market through backdoor listing.

"The entire process of Southwest Securities from restructuring to listing has received widespread attention and praise in the market." Wu Jian believes that this is the result of the company's continuous practice of responsibility, breakthrough of conventions and bold innovation, which has left a heavy integrity gene for the corporate culture of Southwest Securities, and has also made many customers choose Southwest Securities to provide various services for many years. Up to now, Southwest Securities has formed a good value co-creation relationship with many customers.

He said that in the construction of corporate culture, stability is the core guarantee element, which can provide value guidance and spiritual support for the long-term stable and healthy development of capital markets and securities companies, and provide effective guarantees for the construction of a value community. Compliance and risk control, as an insurmountable bottom line, should always be placed in the first place in the operation and management of securities companies and business development, which is the cornerstone of securities companies' stability and long-term development, and will escort the formation of a value community.

Southwest Securities efficiently practices a steady culture, respects market laws, strictly controls risks, actively explores the value co-creation methods of project stakeholders, and completes benchmarking projects with market influence in accordance with new business processes. The Yingtai Biological Selection Layer Listing Project sponsored and underwritten by Southwest Securities became the first enterprise in the national selection layer to pass the counseling acceptance, the first acceptance, the first meeting to pass, the first to obtain approval, and the first to issue, and it took only 43 days from declaration to meeting, which was highly recognized by the national stock transfer company, showing the first-class professional ability, execution efficiency and service level of the company's investment bank.

Enhance the quality of common values with "refinement"

Refinement reflects a tireless attitude that guides people to always provide customers with higher standards and more efficient services. Wu Jian pointed out that over the years, Southwest Securities has taken the continuous improvement of the professional level of employees and the strengthening of the practice of excellence as an important task. In 2016, the company strived to build an Internet investment and education base - West Cow College with national standards, providing investors with investor education including financial knowledge, risk identification, rational investment, self-protection, etc. In June 2017, West Cow College was awarded the provincial investment base. On this basis, the company continues to innovate the form of investor education, and constantly enrich and develop the content of investor education, in January 2018, West Cow College was awarded a national investment and education base by the China Securities Regulatory Commission.

Southwest Securities continues to carry out investor education, and makes West Cow College stronger and more refined, helping investors to better learn various knowledge and policies in the capital market, which is conducive to promoting the rationalization of market investment and making the company and investors better integrated.

"Innovation is the inexhaustible source of the development of securities companies, an important part of the construction of corporate culture, and an important driving force to promote the long-term vitality of the value community." Wu Jian said that the development of securities companies needs to adhere to the premise of attaching equal importance to compliance and risk control and innovative development, keep pace with the times, forge ahead, rely on innovation, strengthen the body, and promote the connotation of the value community to be richer and more diverse while maintaining the evergreen business foundation.

Southwest Securities has long attached great importance to the development of innovation work, and continues to promote the transformation of business model to "capital + intermediary" model according to the development trend of the industry, market dynamics and the company's own development needs, optimize the business line model, enhance business linkage and business cooperation, strengthen mutual collaboration, mutual support and mutual integration between business segments, and continuously improve the one-stop, three-dimensional and multi-dimensional comprehensive financial business system.

Wu Jian stressed that in accordance with the requirements of the development of the industry in the new era, we should continue to innovate, continue to enrich the connotation and content of corporate culture, better lead the development of enterprises, and inject living water into the sustainable formation and development of the value community.

Strengthen the synergy between corporate culture construction and business development

Wu Jian said that Southwest Securities has clarified the legal status of party organizations in the corporate governance structure of the company, and integrated the party's leadership into all aspects of corporate governance to ensure that where the enterprise develops, the party building will follow up, and the role of the party branch as a fighting fortress will be brought into play. The construction of corporate culture under the guidance of party building will more effectively enhance the development vitality and development quality of the company. The company will continue to explore how to better play the leading role of party building and ensure that the construction of corporate culture moves in the right direction.

"The company's strategy determines the development direction and destiny of a company, and the strategy must not only reflect the characteristics of the times, meet the requirements and laws of the development of the new era, but also integrate into the corporate culture, so that the strategy conforms to the company's development logic." Wu Jian said that the construction of corporate culture and the company's strategic development complement each other, and the gravitational effect of corporate culture construction and the continuous landing of the company's strategy should be fully utilized, so that the company's development mission and vision can drive the company's strategic development, and the company's strategic development and landing provide strong support for the continuous enrichment of corporate culture connotation.

Southwest Securities actively explores the establishment of a mechanism for the integration and development of corporate culture and strategy. First, every year to the board of directors and the board of directors strategy committee to submit a report on the integration of corporate culture construction and strategic development, by the board of directors, the board of supervisors to supervise and evaluate, to enhance the company's corporate culture and strategic development fit. Second, in the process of formulating the "14th Five-Year Plan" development plan, the company's corporate culture concept and the content of the relevant work plan are organically integrated into it, further optimizing the business model, improving the operation mechanism, realizing the integration of corporate culture construction and strategic development, highlighting the essence of the company's development, serving the social real economy, and allowing stakeholders to build value and share value.

In Wu Jian's view, as a financial intermediary, the ultimate goal of securities companies is to serve customers, and customer service comes from specific business lines, so strengthening the construction of corporate culture and the coordinated development of business, organically integrating institutional culture and spiritual culture into various businesses, will greatly improve the service quality and efficiency of various businesses, and continue to enhance the stickiness of securities companies and customers. In order to better promote corporate culture and business synergy, it is necessary to strengthen the construction in the fields of system construction, incentive mechanism, selection and employment of personnel and professional ethics.

"Excellent corporate culture is the core competitiveness of enterprise development, in all aspects of operation and management, we must fully identify and consider the interests of customers, shareholders, employees and other stakeholders, determine the value proposition and value creation of stakeholders, pay the necessary time and energy, balance the interests of all parties, and form a value community." Wu Jian said so.

In Wu Jian's view, corporate culture is the consensus of thought, but also the mode of behavior. Southwest Securities is fully aware of the importance of corporate culture, constantly practicing its original mission, serving the real economy and people's lives, focusing on professional capabilities, actively practicing social responsibility by deepening supply-side structural reform and strengthening precision poverty alleviation, and striving to practice and highly integrate into national and local strategies such as the "Belt and Road" initiative, the great development of the western region, the Chengdu-Chongqing Twin Cities Economic Circle, and the Chongqing Western Science City, focusing on the western region and effectively providing financial support for the development of the real economy.

Finally, Wu Jian said that Southwest Securities will combine the development requirements of the new era, fully understand the cultural concept and connotation of the securities fund industry, continuously practice the industry culture, and organically combine the industry culture and corporate personality to create a Southwest Securities culture that meets industry standards and is full of development vitality, give full play to the strong gravitational effect of corporate culture, and become a comprehensive financial service provider with first-class innovation awareness, business ability and management level.

Wu Jian, currently the Party Secretary, Chairman and President of Southwest Securities Co., Ltd., Chairman of Xizheng International Investment Co., Ltd., Chairman of the Board of Directors of Xizheng International Securities Co., Ltd., Director of Yinhua Fund Management Co., Ltd., has been in the securities industry for more than 20 years, has long focused on the research and practice of the securities industry, and has profound theoretical foundation and rich practical experience. He has been awarded the 2009 State-owned Enterprise Contribution Award Advanced Individual, the 2016 Chongqing Outstanding Entrepreneur, the 2017 Chongqing Jiangbei District Innovative Entrepreneur, the 2017 Jiangbeizui Top Ten Financial Figures, and the 2021 Chongqing Talents Innovation and Entrepreneurship Leading Talents.