The baby is born, and the family has lived a warm and happy life ever since. Ah, this is a picture depicted in many stories about having children (also applicable to the time of marriage promotion).
However, the matter of raising children can be summed up in one sentence: who raises who knows!
You watch TV, new parents holding newborn human cubs and smiling happily... Hummm ~ of course, there are still a few minutes in a day, but more often, getting along with children is chicken bits and pieces, chickens flying dog jumping, chicken dogs restless, a chicken feather.
Moreover, don't look at the parents who are all strong adults, but in terms of physical energy destruction, none of them are the opponents of small babies.
In "The Incredibles", Ba Xiaojie is the setting of the strongest Superman, which is completely derived from the creation of life.
Therefore, you will find that the real situation is that new parents are asked to talk about the happiness of bringing their children, usually in one or two sentences, but to talk to them about the stumbling, potholes, blood and tears on the road to parenting, they can talk to you for three days and three nights.
Oh, and probably not, because they still have kids to take care of!
Therefore, perhaps for a mother and baby brand, creating a perfect parenting picture is far less resonant than showing those "imperfect" moments. ↓
A tribute to all the perfectly imperfect Parenting, baby care brand Babyganics recently launched campaign.
Seriously, from the first picture, TVC directly hit the hearts of parents: the child is still playing the piano with great interest, the mother next to it has collapsed, and the slight but existential deep breathing is simply a stroke of god, silently winning the helplessness and exhaustion of the old father and mother who are played by the child.
And the new dad's voice "Oh no, I can't do it at all!" Not only did the fathers collapse helplessly in the face of their children, but also made every mother who saw it can't help but exclaim: "Isn't this my husband's mantra?" ”
With this TVC, Babyganics also released an "apology statement", which basically said that if the various pictures of perfect parenting they showed in the past brought pressure to parents, they were deeply sorry, and said that they would no longer whitewash parenting in the future, but to show more real parenting life, give parents support, and pay tribute to the "perfect imperfect parenting".
"Perfect imperfect parenting", a very good entry point. It affirms the efforts of every parent and mother, and with the understanding of "imperfection", it has a strong resonance with all parents.
I think that every parent who "treks" on the road to raising children will be touched by this film. Because, seeing that all "other people's children" are actually "their own children" is really comforting.
Let's be together, on the road to taking children, pain and happiness.