#知识IP
After Wu Xiaobo, Luo Zhenyu and Fan Deng, why Liu Run? In the past 20 years, in the knowledge IP that has risen rapidly through the Internet, these four people should be regarded as the top stream, originally Liu Run could not be compared with the previous three, but after 5 years of diligent cultivation, Liu Run also began to become a phenomenon-level knowledge IP. So why is it Liu Run?
Thinking about the development time of the four people, I found that there is a slight similarity with the evolutionary logic of the story. Wu Xiaobo was the earliest of these four people to become famous, with "The Great Defeat" and "Thirty Years of Turbulence", but at that time, Wu Xiaobo was not much different from ordinary writers, and people remembered the title of the book, not Wu Xiaobo. What really makes Wu Xiaobo rise rapidly is the dividend of the WeChat public account, and after the Wu Xiaobo channel was launched, it quickly circled a wave of post-85 and post-90s college students. These college students have just entered the workplace and need their own mentors, and unlike Chen Anzhi and Liu Yishi, who studied after the 60s and 70s, Wu Xiaobo is obviously more in line with the appetite of these college students.
And Wu Xiaobo's most outstanding ability is to story business cases, combined with the ability of journalists and literary and historical interpretation, to write a tall enterprise case into a moving story, Wu Xiaobo can be said to have caught the tail of the text output outlet, if it is ten years later in the short video period, Wu Xiaobo will never be able to achieve such a big reputation. Why? Because Wu Xiaobo's language expression ability is too general, I have listened to Wu Xiaobo's offline courses for a long time, and I feel that the lecture ability and sound quality are very ordinary.
On the contrary, Luo Zhenyu, who came from broadcasting, Luo Zhenyu's language expression ability is simply not too strong, with an excellent voice, Luo Zhenyu has launched programs in The Himalayas and Youku, which have received unanimous praise from listeners. And Luo Zhenyu's fan base and Wu Xiaobo's fan base are actually the same wave of people. It's just that the service form is different, one through the text service, one through the sound service. Just like New Oriental doing English, learning and thinking to do big language, have achieved good results.
In addition to His excellent voice, Luo Zhenyu also has a unique set of storytelling techniques, which is to create a gap. But all the traitors and evil people in our minds have been told with a kind and gentle image at the beginning of the story, but all the heroes in our minds have begun with a mediocre and stupid beginning, because Luo Zhenyu knows that only by creating a gap can we earn enough eyeballs. A river passing through a plain is an ordinary river, and people don't look at it more. When a river passes over a cliff, it becomes a waterfall and people look up.
Fan Deng's rise time is similar to Luo Zhenyu, and the core abilities of the two are actually very similar, both have good sound conditions, both are mainly based on book breaking and storytelling, and have achieved success in experimental fields in the Himalayas. Then successively switch platforms, Fan Deng directly launched an independent platform, and Luo Zhenyu also launched it after a period of transition on Youku.
But the fan base of the two is very different, Wu Xiaobo is famous for exporting domestic business cases, Luo Zhenyu reinterpreted the wonderful historical story, and two good tracks are occupied. Fan Deng can only find a unique way to talk about positive psychology and parent-child education abroad, so Fan Deng's audience group is mainly locked in working mothers. If you want to influence this wave of people, the core ability is empathy, so Fan Deng has a strong empathy ability.
On the contrary, Liu Run and Fan Deng, Fan Deng, you talk about empathy, I will talk about logic. You tell the working mother, I will tell the working father. Because with the aura of Microsoft, Liu Run is easily accepted by business + science and engineering men. And it is true that Liu Run's skills in the business field are not necessarily so thick, in fact, after less than ten years of precipitation, but Liu Run has created his own model in a very short period of time.
In a business case, Liu Run will establish a logical relationship at the first time and then modularize the output, which is actually a typical programming thinking. So when you read Liu Run's article, you will feel that the logic is very clear, the big premise, the small premise, and the conclusion are clear at a glance, so that the polytechnic man is willing to sit down and listen to what business is going on.
Combined with the style of four people, we can initially summarize that the four elements that are very important about a good story are story interpretation + story gap + story empathy + story logic. (I am Cheng Yanwen, and I share my learning and thinking experience with you)