It is no secret that Luo Zhenyu wants to go public.
The point is, he wants to go public to the point of obsession.
Thus, a very logical thinking Trap of Luo Ji's thinking appeared:
No matter how you plead, it will not be listed for you anyway.
60 seconds of thoughts a day is not enough!
On March 31, 2022, the IPO status of thinking creation on the official website of the Shenzhen Stock Exchange was updated to "suspended", which means that "Luo Ji Thinking", which has been tossing and turning for a year and a half for listing, has once again encountered obstacles.
The reason given by the Shenzhen Stock Exchange is that Beijing Thinking Creation Information Technology Co., Ltd. needs to submit additional submissions because the financial information recorded in the IPO application documents has expired, and in accordance with the relevant provisions of the Rules for the Review of the Issuance and Listing of Shares on the Growth Enterprise Market of the Shenzhen Stock Exchange, its issuance and listing review has been suspended.
The creation of thinking is the main body of operation of "Luo Ji Thinking".
Its prospectus shows that Thinking Creation is online, providing lifelong learners with courses, listening books and e-books and other products through platforms such as the "Get" App and the "Luo Ji Thinking" WeChat public account, and providing general education and skills training services for lifelong learners through "Get College" and "Time Friends" New Year's Eve speeches offline.
This is the third time that The Creator of Thought has been suspended from listing.
Previously, on April 1 and September 30, 2021, the Shenzhen Stock Exchange suspended its issuance and listing review for the same reasons, and resumed after the financial information was updated.
On September 25, 2020, Thinking Creation officially submitted a prospectus to the Shenzhen Stock Exchange, and intends to be listed on the Gem After the issuance, now 18 months have passed, during which Time Thinking Creation has accepted 3 inquiries and handed over 6 prospectuses.
Why is It difficult for Luo Ji Thinking to go public?
What are the problems with paying for knowledge?
In this regard, Zheng Dan, a reporter from China Business Daily, had an exchange with Shule, and poor Dao thought:
The root of the inability to go public lies in the fact that the platform that succeeds in personal IP is difficult to remove the label of IP, and the future of such knowledge payment platforms is also foreseeable.
A fast-food vegetarian diet, convenient but not nutritious, that's it.
Whether it is Zhihu or Ba Jiuling, in fact, doing self-media, the monetization space is relatively poor, their monetization channels are very single, mainly selling lessons and selling books, which is equivalent to the nature of tips.
The risk of this knowledge payment platform is that there is no real moat.
Their output belongs to the secondary processing of knowledge, not completely original content, more is to digest the things of the predecessors and teach them to users, which is more replaceable.
Luo Zhenyu's story is very novel, he does output different things according to the book, but the essence is also a book review, that is, the review is more fun, good-looking, and good-sounding.
The gameplay is also simple, attacking knowledge blind spots, not misunderstandings.
Luo Zhenyu's lectures do not stop in one field, but involve various fields.
He grasped the point - everyone has their own knowledge blind spots, as long as poking the user's knowledge blind spots has an effect.
There will also be a problem, through short audio, short video, a few minutes a day, depth is not enough.
Some people have spent a lifetime studying the book "Dream of the Red Chamber", not to mention digesting a science in a few days, and general talk often lacks depth.
In modern times, everyone is becoming more and more rational, and this kind of knowledge payment is equivalent to an online education crash course.
It is basically impossible to talk about an economics project in ten lessons online, and what can be told is "Milk Coke Economics".
When everyone's enthusiasm for this fast food cooled, the bubble myth burst.
As a result, the capitalist elite, who were already very calm and had withstood several years of education and market beatings to their current position, would be fooled by the concept of quick success and pay for such financing?
As a result, the listing of Luo Ji Thinking is always a dream of Huang Liang, 60 seconds a day.
Zhang Shule is a columnist of people's daily newspapers and people's posts and telegrams, and an analyst in the Internet and game industry