Be friends for time, and then earn money with time.
Under the tide of knowledge payment, Luo Zhenyu once made a grand wish to hold the "Friend of Time" New Year's Eve speech for 20 sessions.
If the countdown starts from this moment, the friends of time have 14 years left.
When economic common sense strings together some of the phenomena that occurred this year and then defines them in plain language and fresh terms, the essence of time becomes payment.
On December 28, the official Weibo issued an announcement saying that due to the latest instructions on epidemic prevention and control in Chengdu High-tech Zone, the 2022 "Friends of Time" New Year's Eve speech will not be able to arrange for the audience to enter.
This means that all ticket fees will be refunded the same way.
The essence of business is exchange, and time has not been able to give Luo Zhenyu the "answer" he wants, and this refund is not only the revenue of the ticket, but also the valuation of the future listing of the thinking creation.
It is reported that the ticket for Luo Zhenyu's New Year's Eve speech is divided into four files, the first file is 980 yuan, the second file is 1680 yuan, the third file is 2980 yuan, and the last file is 4680 yuan.
According to the latest prospectus of Thinking Creation, the ticket sales flow of the four New Year's Eve speeches from 2017 to 2020 was 8.7872 million yuan, 9.0418 million yuan, 12.0883 million yuan and 4.6763 million yuan, respectively. If the 2021 New Year's Eve speech is conservatively estimated, the ticket loss of this speech will exceed 12 million yuan.
Smart people change what can be changed, obedience cannot change.
The ticket loss is irreparable, but Luo Zhenyu will still appear on the stage of Wuliangye Chengdu Financial City Performing Arts Center at 20:30 on December 31, and share the answers for the time of 2021 in the face of empty venues, when the multi-platform will be live broadcast live.
Luo Zhenyu once said that he prefers the outside world to define him as a knowledge service provider rather than a scholar. CCTV's experience and tribulations, inability to solve the hukou and establishment eventually became the reason for this middle-aged man to catch up, and his attitude towards money also became the best testimony to the difficulties he had suffered.
From "fresh" interpretation to immersive "thinking", Luo Ji's thinking failed to create new species, and Luo Zhenyu's "interpretation" of knowledge was essentially to better charge, but the audience did not perceive it.
Some viewers have summarized the routine of "time friends", and every year the hot events open, bringing the audience's emotions to the climax, and then leading to some conclusions, incidentally praising the advertiser "Dad". The audience will listen to fresh terms under the rendering of this inexplicable emotion, feel that it is worth the money, and seem to have learned something again.
In fact, listening to a speech is better than a speech.
When we are still silent in the inspirational story of Storm Video Feng Xin, when we are still paying tribute to Jia Yueting, who is "suffocating for dreams", when we still think that Ofo and Dai Wei are not finished, this friend gave us the final answer, the ticket is 4680 yuan.
In fact, charging is not the final form of Luo Zhenyu's New Year's Eve speech, for him, the capital market is the ultimate purpose and destination.
Until today, Thinking Creation has submitted the prospectus three times, from the science and technology innovation board to the ChiNext board, Luo Zhenyu has never been able to knock on the door of that capital.
The gift of fate has long been secretly marked with a price. Perhaps this truth Luo Zhenyu understands better than anyone, so in 2018, Luo Zhenyu set up a "get university" and entered the education and training industry, for a company, a share of the trillion market is obviously safer and more reliable than selling anxiety.
Not only that, Luo Zhenyu also created an APP, and single-handedly held a number of "knowledge stars" such as Li Xiaolai, Xue Zhaofeng, and Wan Weigang. Obviously, the purpose behind it is to sell more books, to sell more lessons, and they know very well what these audiences are getting, and we will be very clear afterwards.
In May 2020, Thinking Creation disclosed a prospectus that showed that it had more than 38.7 million users.
No one expected that starting from a video, stepping on the wave of mobile Internet, a depressed 35-year-old contract worker, in the case of "desperate", completed the transformation of knowledge to wealth in five or six years.
Knowledge has no boundaries, and trafficking anxiety has no boundaries.
According to media statistics, when the "Friends of Time" New Year's Eve speech was broadcast live in 2016, Shenzhen Satellite TV once ranked first in the same period of the country with a rating of 1.69%, and by 2019, "Friends of Time" had fallen out of the top eight.
But what does it matter?
Six years, five rounds of financing and a valuation of more than 10 billion yuan are the answers that time gives Luo Zhenyu. When the economic common sense of time is strung together, in the ocean of knowledge payment, listening to the so-called knowledge interpretation that is cut into pieces, we must understand that more important than the interpretation is our precious time and our ability to think independently.
If there is an answer in the future, then the answer will never be in someone's speech, nor in the cognition constructed by money, carefully read a classic book, and resonate with the authors of different eras, which is the answer to the future, the most correct answer.