In the past year, "meta-universe" has become the hottest concept in the world, before Facebook changed its name and announced in a high-profile way that it will transform into a meta-universe company within 5 years, and then Microsoft spent $68.7 billion to acquire Activision Blizzard to pave the way for its meta-universe field... This concept of an unreal world, created by science fiction guru Neil Stephenson in his novel Avalanche, has swept the world in amazing ways and stirred the nerves of investors.
In China, the outlet of the meta-universe has also become more and more intense, the large factories represented by BAT have begun to lay out their own meta-universe new business, many traditional industries that cannot be beaten with the eight rods of the technology industry have also begun to appear "meta-universe", and even "meta-universe cattle raising", "meta-universe new retail" and other thunderous projects have appeared, and there are people who are engaged in special knowledge payment of meta-universe, knowledge payment on the first lesson of meta-universe, accumulated paid users 2673 people, and the cumulative total income is nearly 1.6 million yuan...
However, although the relevant news of the metaverse is endless, but for the vast majority of netizens, what the metaverse is is still confused, many fanatical people who are involved in it, to put it bluntly, are just speculators, want to use this new concept that seems to have a certain connection with ordinary people's lives but is full of "mystery" to profit. Companies that are truly "close" to the metacosm are doubly cautious about this concept.
Interpreting the metaverse in the easiest way for ordinary people to understand is actually a more immersive shared online virtual world — as described in the movie Ready Player One, you can play, learn, work in the virtual world, and make the virtual world a part of your life or even a more important part. It is obvious that this kind of high-immersion product has not yet appeared in the global market, and looking to the future, in the case of hardware level and network transmission speed can not be subversively improved, it is difficult to give birth to a real sense of "meta-universe products".
In the current technology application, the closest thing to the meta-universe is the game, which also leads to the game industry becoming the most convenient "fragrant food" to enter the meta-universe, for example, in China, the company with the most complete technical reserves of the meta-universe is NetEase - in a recent conference call facing investors, NetEase's founder Ding Lei responded positively to the "meta-universe" problem, revealing that "at all levels of technology and planning, NetEase is ready." And NetEase's martial arts online game "Against the Cold Water" has mistakenly touched the prototype application of the metaverse.
"Against the Cold Water" touched the metaverse in 2020. At that time, NetEase hosted the second international distributed artificial intelligence academic conference DAI, and considering that the guests could not successfully reach the offline in the epidemic environment, NetEase decided to hold the summit in its most outstanding picture and most immersive game "Against the Cold Water", in order to achieve the virtual summit, NetEase also organized and integrated a number of its departments to carry out technical research and provide technical support.
With the help of the use of cloud game technology plus the support of a variety of technical solutions, NetEase has realized the functions of ready-to-use web pages, in-game playback PPT, and more than 300 people online in each venue scene in "Against the Cold Water", and since then, NetEase has optimized the AI immersive conference experience, which will realize the experience of intelligent face pinching, expression action migration, virtual community, virtual reception, VR virtual reality and so on - which happens to be an important cornerstone of meta-universe technology.
Although NetEase has realized the meta-universe application appeal of "working in the virtual world", NetEase itself is still cautious about the future of the meta-universe and has not publicized it with great fanfare, so do you think that the current way for an industry to rub the "meta-universe" signboard is too hot? Is it reliable to engage in the metaverse now?