On October 31st, Shan Hengwei, executive vice president of Entrepreneur Daily and secretary general of China Entrepreneurs Association, visited and inspected The Old Wine Co., Ltd., which is known as one of the five golden flowers of Yujiu, in Sheqi County, Nanyang City, and conducted friendly exchanges and communication with Shan Forest, chairman of the company.
Secretary General Shan Hengwei (left) exchanged photos with Chairman Shan Forest
Credit Shop Old Wine Co., Ltd. is a large national enterprise, one of the 500 large beverage manufacturing enterprises in the country, with an annual output of 50,000 tons of beverage wine. The production capacity of 50,000 tons of alcohol and 30,000 tons of feed. The company has fixed assets of 300 million yuan, the existing staff of 1800 people, including 309 various types of technical personnel, 52 people with intermediate or above professional titles, 1 national wine evaluation committee, 8 provincial wine evaluation committee, the company covers an area of 490,000 square meters, the main products are liquor, alcohol and feed, power generation three categories. Now it has formed a diversified enterprise integrating brewing, power generation, feed production and catering services. The leading product is the old wine of the credit store, which is well-known at home and abroad, and the "old wine of the credit shop, the sky is long" is well known to women and children.
In 2017, Yuanqinghua and vintage liquor were once again ranked first in Henan's "Top Ten Famous Liquors" appraisal in Henan; in the provincial liquor tasting vocational skills competition, all four contestants from the liquor store entered the top 10, which was the most advanced 10 enterprises, one of which came out on top; the old liquor of the credit store won the title of "Henan Top Ten Brands" in 2017, which was the only enterprise in Yujiu to receive this honor.
On February 8, 2018, the selection of "Five Golden Flowers" and "Five Silver Flowers" in the liquor industry in Henan Province was announced, and Henan Credit Shop Old Wine Co., Ltd. was rated as the first of the "Five Golden Flowers" enterprises in the liquor industry in Henan Province.
On July 19, 2021, the Office of the Special Work Leading Group for the Transformation and Development of the Liquor Industry in Henan Province issued the "Announcement of the Evaluation Results of Yujiu "Jinhua" and "Yinhua" Enterprises", and on July 23, the evaluation results were announced, and The Old Wine Co., Ltd. of Zhengdian Was once again honorably selected as the "Jinhua" Enterprise of Yujiu.
The Old Wine Ecological Industrial Park on credit has become a key construction project in Henan Province that Nanyang City will focus on promoting in 2020.
Credit Store Old Wine Co., Ltd. is China's top 100 liquor enterprises, Henan Liquor Industry Five Golden Flower Enterprise, Henan Time-honored Enterprise, has won the Yujiu Five Golden Flower Kui, Henan Most Influential Brand, Henan Province Famous Product Gold Award, Henan Province Agricultural Industrialization Key Leading Enterprises and other titles, just at the recent annual meeting of the China Liquor Circulation Association, the brand value of credit store old wine was identified by the authoritative institution as 26.6 billion yuan, ranking 40th in the country, the first liquor enterprise in Henan Province.
As the core large single product that the old wine of the credit store has focused on cultivating in recent years, and the representative large single product of the transformation and development of Yu wine, the Yuan Qinghua Dongzang vintage wine has won unanimous praise from the audience, and the fundamental reason is the emphasis on quality as always.
In recent years, henan province, Nanyang city, Sheqi county leaders at all levels of the development of the old wine on the credit store, full of support, the Henan Provincial Party Committee and Provincial Government will be the old wine in the Yujiu revitalization of key enterprise support plan, Nanyang City to promote the high-quality development of manufacturing industry and "ten thousand people to help ten thousand enterprises" work will be the old wine of the store as the focus of attention. In this context, leaders from all walks of life have successively entered the old wine of the credit store to investigate and guide, providing valuable opinions and suggestions for the old wine of the credit store, and also injecting confidence, pointing out the direction and paving the way for the development of the old wine of the credit store.
Product quality has repeatedly reached new highs and won awards: Yuanqinghua of the credit store has been listed in the "Top Ten Famous Wines of Henan" for five consecutive years; Yuanqinghua Dongzang Year has won the national honor Grand Slam; and the famous zhuang of the credit store has won the second place in the national famous wine quality evaluation, becoming a model of Yu wine quality.
Credit shop wine country town
The old wine ecological park of the credit store is preparing for the rise, and the credit store wine town has gradually become a scale, which has the unique advantage of brewing good wine, storing good wine, and allowing everyone to sell good wine, and has also become the historical bearer, source of quality and strength symbol of the old wine of the credit store.
"The thousand-year-old cellar is ten thousand years bad, and the wine is good and the cellar is old." The thick quality of Yuanqinghua Dongzang vintage wine is inseparable from the ancient cellar pool that has been passed down for hundreds of years. As a living heritage, the Ming and Qing ancient cellar ponds of the Credit Shop Distillery are known as the "Ancestors of the Central Plains Cellars"; they have been used uninterruptedly for 500 years, and the microbial community in the pool has survived to this day to be rich and precious; coupled with the small cellar pool, it is more conducive to the full fermentation of the wine body, so that every drop of Yuan Qinghua Dongzang Vintage Wine Cellar is full of aroma and mellow wine.
"Good wine is hidden, and it is better to hide in the cave!" The storage process of Yuanqinghua Dongzang vintage wine is also unique and exquisite - it is hidden in the first mountain cave of the Central Plains at a depth of 14 meters and 78% constant humidity. "One year of cave storage is equivalent to three years of cellaring", stored in such a constant temperature and humidity mountain cave, after years to be strong and soft, making the wine body more soft, and finally brewing a mellow and not strong cave hidden soft taste.
The excellent quality of Yuanqinghua Dongzang vintage wine is inseparable from the cooperation of Master Chen Xinjian, the inheritor of intangible culture in Henan Province, and Master Wang Xian, a national treasure-level winemaking expert: Master Chen Xinjian inherits the intangible cultural heritage brewing skills, Master Wang Xian strictly controls the quality of liquor, and the two masters brew with ingenuity, making Yuanqinghua Dongzang Vintage Wine a precious model of Central Plains wine.
The so-called "master personally brewed its treasures, ming and qing ancient cellars into its thickness, cave vintage into its soft", the excellent quality of yuan qinghua dongzang vintage wine is all due to this.
The fragrance of a thousand years is full of honor in the Central Plains. In the future, the old wine of the credit store will always uphold the original intention of "inheriting the intangible cultural heritage skills and showing the culture of Yu wine", so that every consumer can feel the ingenuity quality of the old wine of the credit store for thousands of years with more excellent quality and experience.