On November 11th, Henan Daily Newspaper Group All-Media Yu Liquor Company walked into the Zhengzhou Marketing Center of Zhengzhou Old Wine on Credit, including Henan Daily, Henan Daily Client, Henan Daily Rural Edition, Henan Legal Daily, Henan Business Daily, Henan Mobile Phone News, Dahe News, Today's Consumption, Top News, Dahe Network, and enterprise representatives from Zhengzhou Liangjian Marketing Consulting Company gathered at the Zhengzhou Marketing Center of Zhengzhou Liangjian Old Wine for discussion and exchange.
Under the warm reception of Shen Yang, deputy general manager of Henan Credit Store Commercial Co., Ltd., and the main members of the Zhengzhou Marketing Center of Old Wine of Credit Store, the all-media team of Henan Daily Newspaper Group deeply understood the story behind the award-winning and steady development of Old Wine of Credit Store.
At the beginning of the symposium, Shen Minggui, director of the Henan Daily Newspaper Group Yujiu Publicity Work Office, interpreted the theme of the symposium and exchange activities for all the guests present. Director Shen Minggui said that the so-called "top" is rich in meaning, which not only represents the exchange and tasting of the old liquor Zhengzhou Marketing Center of the old liquor zhengzhou marketing center where the media representatives come to the top of the twin towers of the tallest building in Zhengzhou (the 63rd floor of the south tower of the Greenland Center) today, but also pins on the beautiful vision of the old wine of the credit store to become the commanding height of the liquor industry in the future, that is, the "top". On the top, the credit shop, to create the top liquor brand is just around the corner.
At the meeting, Shen Yang, deputy general manager of Henan Credit Store Commercial Co., Ltd., first briefly explained to the guests the development of old wine in recent years and future planning.
Shen Yang said that the media industry representatives can personally go to the Zhengzhou Marketing Center of the old wine of the credit store in the midst of a busy time to carry out discussions and exchanges, encourage and spur the development of the old wine of the credit store, eliminate worries and solve difficulties, make us feel more concerned, but also feel that the heavy responsibility is on our shoulders, the responsibility is heavy, and further enhance our confidence and determination to sprint to the goal of 10 billion yuan and live up to the trust. We firmly believe that as long as the upper and lower levels want to work together, the grand blueprint for the development of old wine on credit will surely become a reality.
Over the years, the whole media of Henan Daily Newspaper Group has actively responded to the transformation and upgrading strategy of The Provincial Party Committee and the Provincial Government, actively cooperated with the work of the Office of the Special Work Leading Group for the Transformation and Development of the Liquor Industry in Henan Province, took the initiative, actively reported, and did a lot of publicity and reporting work for the Yujiu brand, including the old wine of the credit store, and set an example in the media units of the province.
As the main public opinion support force for the transformation and development of mainstream media and Yujiu, Henan Daily Newspaper Group has achieved the full participation of all major media of the "One Incident" Group and the unified publication or forwarding of the major media platforms of the "One Article" Group through active planning, realizing the unity of fingers into fists and the convergence of forces. Important information such as brand culture, corporate potential energy, and market policies related to the old wine on credit has also received satisfactory results through the unified dissemination of all media and all platforms of the Newspaper Group.
This symposium can be said to be a bridge to further promote the docking and exchange between the media and the old liquor enterprises in the credit shop. The media representatives quoted from the sidelines, expressed their own opinions, and put forward ideas and opinions based on their respective media resources. From the aspects of enterprise potential, product quality, brand history, marketing, media communication, etc., it aims to help the healthy and rapid development of old wine on credit, promote the early listing of enterprises, and as the leader of Yujiu, based on Henan and facing the whole country.
Especially under the boom of sauce wine, as the representative of Yujiu's strong aroma, the old liquor of the credit store should establish quality confidence and brand confidence, talk about history, quality, scale, brand connotation, and with the help of different means of communication, comprehensively convey to consumers the consumption concept of "drinking Yujiu, sending Yujiu, spreading Yujiu has face and does not lose price".
Director Shen Minggui further added at the scene that this time, Henan Daily Newspaper Group's all-media Yu Liquor Company walked into the Zhengzhou Marketing Center of the old liquor of the credit store to discuss and communicate with the enterprises, which is just a beginning and an opportunity for the development of the new stage of the old liquor in the credit store.
In the future, the whole media of Henan Daily Newspaper Group will continue to undertake the mission of promoting Yujiu and disseminating Yujiu, and while endorsing the old wine of the credit store, it will provide more advantageous resources for the enterprise, help and refuel the old wine of the credit store, and let more people know that the old wine of the credit store is at the commanding heights of vigorous development.
After the meeting, the all-media team of Henan Daily Newspaper Group praised the good achievements made by the old wine in improving quality, expanding the market and creating a brand, and believed that the old wine of the credit store will continue to develop and grow based on quality, which will bring a new look to the transformation and development of Yujiu.
Quality is the foundation of enterprise development. The old wine on credit will also never forget its original intention, adhere to the quality, cultivate a consumer market with quality consumption and spiritual consumption as the mainstay, realize brand remodeling, improve the quality of development, and aim to make the wine industry bigger and stronger, and continue to contribute energy to the transformation and development of Yujiu.