Source: Shantou Olive Terrace (Wentu/Shantou Rong Media Reporter Mu Mu)
Editor's note: The 4th Guangdong-Hong Kong-Macao Greater Bay Area "Cantonese Cuisine Master" Skills Competition and Cantonese Cuisine Industry Cultural Exchange Activity will be held in Shantou in November. In 2018, Guangdong Province began to promote the "Cantonese Cuisine Master" project, while inheriting cantonese cuisine culture, promoting high-quality employment of urban and rural workers and helping to accurately alleviate poverty. In recent years, Shantou Has taken the promotion of the high-quality development of the "Cantonese Cuisine Master" project as an important starting point for the implementation of stable employment, rural revitalization and integrated development of cultural tourism, and a batch of Chaoshi cuisine cooking skills talents have been "freshly baked". In a series of exquisite chaoshi dishes, the taste is the food culture, the creation of labor service brands, the convergence of rural revitalization, out of a road that effectively promotes the employment and entrepreneurship of urban and rural workers, poverty alleviation and prosperity, full of color and flavor, to help Shantou accelerate the construction of a modern and dynamic special economic zone, to achieve new positioning and new goals and new tasks. From now on, Shantou Olive Terrace launched a series of reports on the "Entrepreneurial Stories of Cantonese Chefs ▪", let us "taste" Cantonese cuisine together and understand the entrepreneurial stories of Shantou Cantonese chefs.
"I'm crazy! If I hadn't invited a few friends to come and help today, I might have been so busy that I couldn't say anything..."
At 11:00 a.m., lunchtime approached, and the customers of the "Lixiang Pig's Foot Rice" fast food restaurant were endless. The ordering in the WeChat group "exploded" early, and the takeaway platform also came to order one after another. The store is bustling with mobile phone prompts. In the view of the boss lady Lin Zhixi, this kind of "noisy" is a kind of grounded happiness for catering businessmen. Although he has been busy at hand, Lin Zhixi's face is still full of touching smiles.
"Halogen Goose Xishi" entrepreneurial road
The road to entrepreneurship is smooth
She staged a real version of "Riding the Wind and Waves"
LinZhixi's fast food restaurant is located in Jinping District, on Yunzhong Road, front and back of the workshop, and six or seven customers can "fill" a shop in one stop.
A few freshly baked brine geese hang on the stalls, with an attractive color and a fragrant halogen. Lin Zhiqi "occupied" the work on the countertop, cutting the goose and packing the unfavorable rope.
The catering industry is full of jobs, and few women will choose to "fight alone" on the road of catering entrepreneurship. Because of its delicious brine goose, LinZhixi has been praised by many diners and media as "brine goose Xishi".
Today, Linzhixi's small fast food restaurant is popular with diners, and the days are getting more and more prosperous. However, "there is no easy word in the adult world", Lin Zhixi's seven years of catering and entrepreneurship have been busy getting up early and being greedy, and there is anxiety and confusion about business operations. With her tenacity not to accept defeat, she braved the thorns and broke the waves...
Once, she ran a car beauty "husband and wife stall" and lived a worry-free life. However, the marriage accident 7 years ago left her not only with tens of thousands of yuan of foreign debt, but also two underage daughters.
The burden of life did not overwhelm her. After some investigation, she opened a fast food restaurant. "Choosing to do catering is not only because of their own preferences for cooking, but also because 'cooking money is cash', will not be dragged and owed, and the entry threshold is low." There are still children to raise at home, so work hard..."
Opening a restaurant to do catering, getting up early and being greedy and suffering from hardship is the norm, and the biggest competitive pressure is for diners to be satisfied with the characteristic survival and development. Lin Zhixi believes that since he has chosen this industry, he must do a good job in order to be worthy of the favor and trust of diners.
With the continuous debugging and improvement of the taste of the meal and the careful management, Lin Zhixi quickly found a doorway to make catering. The increase in income has also improved the living standards of Lin Zhixi and her family.
How was the delicious Chaoshan brine goose "born"?
Conquer the taste buds of the neighborhood
There's a lot to it behind the food
Shantou is a famous food town, in order to make the Shantou people who are "mouthy" become repeat customers, food from purchase to cooking is very exquisite.
"The most important thing in making a meal is the ingredients, the geese I buy every day are carefully selected, and the accessories used are also good." The cost is much more expensive than its peers! Lin Zhixi revealed his business experience to reporters.
In the process of operating catering, Lin Zhixi discovered new business opportunities. There is a saying in Chaoshan : "No goose meat, no side faction", which means that a feast without goose meat is not a hearty. It can be seen that the status of goose meat in the chao cuisine is high. Nowadays, the delicious and convenient goose meat rice is also popular with many diners.
"In 2018, when I heard a friend say that the Human Resources and Social Security Bureau had a free training program for Cantonese chefs to come to our village and learn to cook chaoshi cuisine at my doorstep, I was particularly happy to sign up for it. Later, I learned the news that the Chaoshan Brine Goose Training Class had started. I know that I have to take advantage of such a rare opportunity. ”
In June 2019, Lin Zhiqi went to the Nanyue Chao cuisine vocational training school to participate in the "Chaoshan Brine Goose Training Class", from raw material selection to cooking technology to production techniques, step by step to learn brine goose making.
"The most important thing about brine goose is the brine and the heat." Chen Hanzhang, a teacher at the Nanyue Chao cuisine vocational training school, said.
Cloves, licorice, lemongrass, fennel, cinnamon, Sichuan pepper, rock sugar, southern ginger, red pepper, garlic, coriander... The "birth" of a traditional and delicious Chaoshan brine goose is inseparable from the "silent dedication" of a number of ingredients from the beginning.
The cooking of the brine goose is not easy, and every step is particularly exquisite. Chen Hanzhang said that a brine goose alone has to be hung four times to make it more flavorful.
15 days and 80 hours of study, the teachers' attentive teaching and a good learning atmosphere have enabled Lin Zhixi to master the skill of brine goose.
After some further study, the harvest is full. After completing her studies, she strengthened her confidence in starting a business. In September 2019, she opened a branch on The Middle Road in the downtown area, and the new brine goose and goose meat rice were also welcomed by customers.
Lin Zhixi said: "In the past few years, it has been quite smooth. Although the epidemic still has a certain blow to the catering industry and has a little impact on our small entrepreneurs, I believe that the prospects of the future catering industry are still very good. ”
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Stir-fry and steam, cook out the "rich dish"
Batches of "Cantonese chefs" have come out!
The small dining table is the "big article" of employment
In recent years, the Shantou Municipal Human Resources and Social Security Department has conscientiously implemented the decision-making and deployment of the Provincial Human Resources and Social Security Department, the Municipal Party Committee and the Municipal Government, and introduced a series of policies and measures to comprehensively promote the high-quality development of the "Cantonese Cuisine Master" project.
Nanyue Chao cuisine vocational training school is the base for the protection and inheritance of Chaozhou cuisine (Chaozhou cuisine) cooking skills. In recent times, the school has made certain achievements in the development of the evaluation system of "Cantonese chefs", standardization research, textbook preparation, talent training, etc., not only leading the organization and development of the "Chaoshan Brine Goose Production Special Vocational Ability" project, but also opening "Chaoshan Brine Goose", "Chaozhou Brine", "Chaozhou Flavor Cuisine" and "Chaozhou Flavor Dim Sum" and other special vocational ability training.
Xiao Weizhong, principal of nanyue chaocai catering service vocational skills training school, said: "The influence of chaoshan brine goose is getting bigger and bigger at home and abroad. Through the implementation of the Cantonese cuisine master project, more and more people are learning about brine goose. After passing our training, many young trainees entered the hotel restaurant and the brine goose shop for employment, and some trainees started their own businesses. In addition to developing locally in Shantou, some of our trainees have also developed in Hong Kong, Macao and other places. ”
In recent years, a group of chaoshi cooking skills such as Lin Zhixi have learned and achieved success here, and they have conquered the taste buds of "foodies" with delicious chaoshi cuisine, and also fulfilled the dream of getting rid of poverty and getting rich.
Lin Zhixi said: "If the product is ready, the customers will naturally come to the store." It's a pleasure to apply what I've learned, and I'm glad to meet my teachers and classmates, which has saved me a lot of detours in my entrepreneurial path. ”