Cross-border home products, Wayfair this platform is one of the hottest topics on the Internet. For all good reasons, a lot of sellers are looking for the right way to get their products on this amazing site and make a profit like never before.
In this true spirit, Xiaobian will share a simple guide to help sellers who have not learned about wayfair platform, through this article can quickly sell on Wayfair.
In addition, Xiaobian will share the simple reasons for selling on Wayfair and solve some of the most common problems that sellers may encounter. All in all, by the end of this article, sellers will know exactly what it takes to sell a product on Wayfair.
Why sell on Wayair?
Wayfair pays the wholesale price to the seller (called a Wayfair partner) and sets the retail price of the product.
According to Similarweb, Wayfair has approximately 63 million unique visitors. This is a relatively huge traffic, especially for a market segment where customers are mostly one-time customers of a certain product. But that doesn't stop Wayfair's sellers, as total revenue is expected to reach about $4.5 trillion in 2022.
In addition to the data, Wayfair offers 5 key benefits that sellers can gain when selling on Wayfair.
1 Easy to sell
Wayfair's most promising feature is making it easy to do business through its Easy Seller Panel. This is a highly professional and insightful panel designed to help sellers keep track of all their products on one screen.
It's handy if you're dealing with a bunch of catalogs with all kinds of products to sell on Wayfair. The panel will simplify your work by keeping track of all your products and acting as an assistant to your online business.
2 Huge customer base
Wayfair has approximately 60.82 million unique visitors and an active customer base of 16.4 million. With such a huge market share, Wayfair offers sellers a pre-prepared customer base that is willing to trust you and buy from you.
If that's not enough, Wayfair also spends 50% of its total revenue promoting sellers' products and generating new sales.
3 Less competition
Even with such a large customer base to serve, there are few competitors on Wayfair compared to Amazon, eBay, or other popular markets. The platform creates a great environment to launch the seller's brand with minimal competition and a vast market.
This means that when you sell on Wayfair today, you can expect more customers to visit your product page with less or no competition. Ultimately, this directly affects the growth of sales and multiplies your profits.
4 Real-time updates
After the benefits of doing business with ease, sellers can also gain insight into their customers' choices. In today's world, advertising, growing, and becoming a brand all depend on one core factor. That's how well you know your customers.
Once you know what your customers are interested in and what products they are looking for, you can take advantage of this opportunity by meeting their needs. Wayfair helps retailers by updating them with trending products in the Seller Dashboard itself so they can take advantage of opportunities and increase profits.
5 Massive logistics
When dealing with furniture and household items, transportation remains a point of conflict between many other markets and retailers. But at Wayfair, it went very smoothly.
Whenever an order is placed, the product is picked up and shipped directly from the retailer to the customer's doorstep. This saves the cost of fulfillment centers and the time it takes retailers like you to ship products and pay for storage area space.
How do I sell on Wayfair?
With a brief "why", it's time to research how to sell on Wayfair.
1 Settlement platform
In order to sell on Wayfair, you first need to register as a partner with Wayfair. The seller only needs to provide us with a business license, and you will get a configured account number in 7-15 working days. The Wayfair team and we will help you get started selling on Wayfair.
2 Add a product
Wayfair requires sellers to upload all product images and descriptions on Wayfair, and upload a full range of products before you start selling them on the platform. This is to ensure a good customer experience and the key to getting you through to zero quickly.
3 Sold on Wayfair
Once you've completed the steps above, you're ready to sell on Wayfair. But to ensure a large-scale business on Wayfair, you'll have to process your listings and manage your orders on a regular basis. Wayfair also offers customers a customized class of services, which means you have to check your customers' needs and increase sales on Wayfair.
Frequently asked questions for Wayfair sellers
With the above points in mind, the benefits of selling products on Wayfair are clear at a glance. But in order to help sellers understand Wayfair more intuitively, Xiaobian will have some frequently asked questions for your reference.
1 How does selling on Wayfair work?
Wayfair actually adopts a direct sales business model. Here, the buyer buys from the seller (i.e. you) and the seller (you) sends the product to them. In between, Wayfair took on a small portion of the shipping and sales business, which ultimately became a win-win situation for everyone.
2 Is Amazon similar to Wayfair?
In terms of scale, Amazon and Wayfair are not similar at all. But the best way to compare them is to refer to Wayfair as the Amazon of the home space.
3What is the difference between Birch Lane and Wayfair?
While Wayfair and Birch Lane are sister companies, the two companies offer different furniture. Birch Lane only sells traditional furniture, while when selling on Wayfair, you can choose any type of furniture.
4Do Wayfair allow third-party sellers?
Yes, the platform does allow third-party sellers to sell on Wayfair. Third-party sellers are also a big reason Why Wayfair handles such a wide range of products under a single platform.