When "Riding the Wind 2023" no longer "breaks the waves", what is left of "Sister Lang 4"?

The social environment and the audience are changing, "Sister Lang" continues to be in the doldrums, even if there are uncontrollable factors behind it, Mango still has to consider the balance between creating dramatic topics and creating a good stage, while mobilizing the enthusiasm of the guests, maintaining the point of view, and doing deep thinking from the perspective of IP research and development, in order to seek more creative possibilities and depth.

Text | Lao Zhang

"Sister Lang", renamed "Riding the Wind 2023" (hereinafter referred to as "Sister Lang 4"), has just started broadcasting, making the mainland variety show market that has been dormant for a long time lively, premiering in only 10 hours, winning more than 1,000 hot searches on the whole network, and many topics rushed to Weibo one after another. However, after the end of last Tuesday, the popularity and word of mouth plunged sharply, and the speed of listing could not keep up with the speed of paste.

Not only did the stage beauty and song selection collapse completely, there was neither a sustained personal line nor a group portrait in terms of reality shows, and the attention brought by Mei Yi Liya and Amber Liu (Amber) also began to fade, and the novelty of this show has been worn out over time...

Like many comprehensive N generations, the IP of Sister Lang is deviating from its original development track, and it is getting farther and farther away from the initial impression of the audience. Aesthetic fatigue and lack of innovation have become a common topic, so how should the "Sister Lang 4", who is wrapped in fame and fortune, "break the wave"?

1

Negative controversies continue

Judging from the presentation effect of the program, "Sister Lang 4" is full of gimmicks. However, in addition to Mei Yi Liya detonating the two-dimensional circle with "Pure Land of Bliss", the "memory killing" and "emotional card" that the original show wanted to copy were muted, and there was no innovation in the format, but the relevant negative news was arched on the hot search. On the whole, the audience slots focus on the two aspects of the sisters' stage performance and competition system score.

The first is the performance of Xie Na of the Mango lineage, without the support of He Jiong, Weijia and others, Xie Na's hosting exposes the problem of her lack of emotional intelligence. In the performance of the program, the "Dragon Fist" performed by Xie Na's group, although it seems to explode, the actual look and feel is that Xie Na is too strong and the stage effect is embarrassing. And such a performance won the first place, overwhelmed "Problem" and "Sea of Flowers", causing the audience to question and complain.

In terms of format, it is not difficult to find out after watching several seasons of "Sister Lang" and "Phi Ge", the chance of getting a high score or even the highest score in the first appearance has always been very large, and if you want to win, you have to grab the first appearance, especially the opening song must be selected. The reason is that the audience waited for a long time on the scene, and finally started, the sisters who appeared first without comparison, the audience is easy to vote passionately, and this kind of large-scale variety show recording is often five or six hours, the live audience has begun to fatigue, and the voting will begin to be cautious later. If Mango does not change the rules, it will be difficult for such a format to make the results of the game fair.

From the first stage to the second gong, both the performance of the sisters and the final score were unsatisfactory. Most of the sisters performed mediocre, most of them played the safety card, lacked memory points, and were reduced to a variety show at the level of a platter concert, and it is not surprising that they were called "standing singing" by netizens and "just want to ride the wind, don't want to break the waves".

2

Changes in women's issues

Originally, everyone's impression of "Sister Lang" was "thirty and li, start again", and the sister who had achieved fame opened the shackles that trapped their careers and broadened the breadth of work by "starting over" at the trough of her life.

However, the addition of artists such as Zeng Keni and Xu Jingyun makes people wonder, in the audience's cognition, the two artists were still participating in the "Qingyou" and "Creation Camp" a few years ago, and their careers are on the rise, how can they become "sisters" this year, and there is a strong sense of disconnection from the purpose of the program. Also confusing is Gina, she is only 29 years old this year, in the past to give the audience the impression of being young, smooth, winner in life, in line with all mainstream secular "success", what "storms" does she need to participate in this show?

The initial impression that "Sister Lang" brought us was real, the sisters shone, whether they were a group or not, they will only be better than in the past. So what we have seen in "Sister Lang" is: Yi Lijing's sharp interview; The lyrics and dance music of "Orchid Grass" accurately penetrate the hearts of thousands of women; After many years, Wang Feifei and Meng Jia danced the missA debut song, which left people with tears of the times; Bai Bing collapsed and cried when he heard "Later", making people feel distressed and other emotional moments.

If a few years ago, the slogan of "Sister Lang" playing "30+ to break the shackles of age" was still fresh, but with the harvesting of women's topics round after round, the audience is no longer satisfied with such a shallow taste of value expression, and female variety shows such as "Sister Lang" also need to tell new stories.

In the current program, only a conversation between Gong Linna and Mei Yi Liya poked the audience's tears. She said she never dared to wear pink because she was "not a pretty girl." Mei Yi Liya also confessed her lack of confidence on the stage, and the two encouraged each other and hugged, so that the audience could really feel the emotion of female mutual help. Later, Gong Linna and Mei Yiliya crossed the barrier of language communication and sang "Sea of Flowers" in each other's native language, with countless petals pouring down, the stage became a real sea of flowers, and the mutual understanding between women also reached its peak.

But such content is too little in this season's "Sister Lang", and the original core is constantly lost, which is covered by the more eye-catching topic of "tearing". When the sisters perform an inspirational story of 30+ women with maintenance, makeup, and not outstanding stage performances, it is difficult for the audience to find resonance in it and cannot substitute themselves.

3

How will "Sister Lang" "ride the wind and waves" in the future

Like many comprehensive N generations, the IP of "Sister Lang" has fallen into a bottleneck. At the beginning, the concept of "Sister Riding the Wind and Waves" was first, the show was still in the exploration stage, and the director team and the audience were all crossing the river by feeling the stones. Before the start of the show, the audience was not very optimistic, and even thought that it would be a variety show of "pasty coffee female artists tearing their heads", but surprisingly, the guests who relied on high concepts, execution and suitable content eventually turned over against the wind.

Based on the influence of the first season, "Sister Lang" was in a hurry to "harvest" the "sister dividend", and the subsequent seasons of "Sister Lang" were hurriedly launched, but they continued to set the highest amount of investment from Mango, and the pressure of the program group followed, and they also tended to be conservative in the production of the program, and the sisters who joined have long been familiar with the routines of the program group, with a clearer purpose. As the program team continues to echo and even conspire with the capital and commercial markets, the feminist color of "Sister Lang" is constantly dissolved.

The guests and the program team clearly know that dancing can be paddled, singing out of tune can be repaired, audience is the password to clear the customs, and it is not difficult to understand that the show is getting worse and worse. In just 3 years, "Sister Lang" has changed from "sister riding the wind and waves" to "riding the wind and breaking the waves" and now "riding the wind", when the "breaking waves" are gone, the sisters are still working the stage to "step on the waves and sing", what kind of wind do they ride the wind, the northwest wind?

The situation of "Sister Lang" to the fourth season is really embarrassing, the reason is that the platform can not stop the loss in time, reluctant to bear the dividends brought by IP, squeeze the residual value of IP, lose the original core advantages, coupled with lack of innovation, it is not difficult to understand the decline in word-of-mouth popularity. The social environment and audience are changing, "Sister Lang" continues to be sluggish, and even though there are uncontrollable factors behind it, Mango still has to consider the balance between creating dramatic topics and creating a good stage, while mobilizing the enthusiasm of the guests, maintaining the point of view, and thinking deeply from the perspective of IP research and development, in order to seek more creative possibilities and depth.