Final comment of "Sister Lang 4": It is still the variety show that the audience loves to talk about the most

Rhino Entertainment Original

Text|Fangzheng Editor|Park Fang

Ella won the championship and shouted "I'm Ella from S.H.E!" ", Xie Nacheng first talked about the impact of the suspension of "Fast Ben" on it... Good guy, "Riding the Wind 2023" has not yet been broadcast on the night of the group, and the various recording repos have slaughtered the Weibo hot search.

Looking back at the four seasons of "Sister Lang", "Sister Lang 4" is a mediocre session. The core story is vague, the Douban score has dropped to 5.5, Mei Yi Liya can only be said to be a small explosion, Xie Na stage embarrassment, Xu Huaiyu paddling and other negative public opinion throughout the season, this year there are more voices singing about the IP.

But on the other hand, "Sister Lang 4" is still the "audience's favorite variety show" in the public opinion field. In terms of stage, in terms of black and red, he also contributed "Flower Sea" and "Dragon Fist" to the stage; In terms of reality shows, Qiu Cera Xuan's "I'm good for you all my life" and Cai Shaofen's "Shengzi is not so hard wow" are absolute famous scenes, and hundreds of artists have been hotly searched.

This season of "Sister Lang" is difficult to comment, if compared with yourself, "Sister Lang 4" does not tell a fresh story, and can no longer afford the name of "explosive"; But if you put it in the market dimension, in 2023, when the current variety show topic is extremely scarce, it has created a public opinion influence that other variety shows cannot meet.

After four seasons, the popularity of "Sister Lang 4" is far inferior to the first season, and perhaps "Sister Lang" will never return to the height of the "national hit" four years ago, but if it is reconciled with the explosive obsession, this IP that "once a year shows the survival of domestic entertainment actresses" seems to still live very tenaciously.

The night is just around the corner

  But do the masses still care?

It's another year of Sister Lang's group night.

Today, everyone knows that the so-called "group" of "Sister Lang" has limited blessings for the sisters, and it is more due to the need for a narrative climax at the program production level. And for "Sister Lang 4", which opens high and goes low, a group night seems to be difficult to save the decline of the entire season.

It is a very clever way to take Ella and Xie Na to stir up the topic in a group. The former is Wang Xinling's "replacement" last year, trying to finally move out of the S.H.E burst point and then eat the emotional dividend; the latter is the narrative introduction throughout the season, and the controversial Xie Na is actually the previous season's Na Ying Jingjing, playing the role of threading the needle in the show and stirring public opinion outside the program.

In this way, it can see the problem of "misalignment" between "Sister Lang 4" and the public's focus. Just as the last season did not bet on Wang Xinling's big hit, this season's "Sister Lang" actually did not bet on the explosion point of Mei Yi Liya. Marketing "two-dimensional to give internal entertainment a little shock" is just a push along the water, and the explosion point arranged in advance by the show is actually someone else.

But the problem is that Ella's "sentiment value" that broke away from the snake group is obviously greatly reduced, and Xu Huaiyu, who recently resigned Rolling Stone, has plummeted due to frequent commercial performances, and film and television emotional filters such as "Zhao Min" Jia Jingwen, "Zhen Mi" Cai Shaofen and the "Temptation to Go Home" love rival group are not easy to use, which leads to the almost total destruction of the pre-arranged flashpoints of "Sister Lang 4".

In the final analysis, the popularity of variety shows is a metaphysics, and the outing of Wang Xinling's "Love You" stage is the product of the superposition of timing, location, people and many factors, and it is quite difficult to artificially reproduce. The "misalignment" of the initial marketing plan and the public's attention eventually led to negative public opinion seizing the topic of "Sister Lang 4".

It turned out that people were not interested in creating a "second Wang Xinling", they were more curious about the mysterious wandering on Xu Huaiyu's stage and why she fell into the situation she is in today. It turns out that people do not believe in the script of the so-called entertainment host's counterattack, which is a simple physiological dislike of the stage of "Dragon Fist" and all the embarrassing performances of Sister Na in the reality show.

Still a top-of-the-line production

But it didn't tell a good story

"Sister Lang 4" still lacks a soul story.

From the perspective of production, the highlights of "Sister Lang 4" cannot be described as few. The stage looks more expensive and careful, and the cherry blossoms flying in "Sea of Flowers" and the mysterious and exotic street scenes of "Rosemary" add too many points to the work. Zheng Xiuyan had to negotiate with the program team for 16 dance companions last year, good guys, this year's "Problem" stage directly dozens of dance escorts.

In terms of music, please return to Director Zhao Zhao, and the selection of songs is the envy of all fans of "Sister Lang 3". "Problem" and "Take Me to Find Nightlife" are all "divine comedy" that is extremely suitable for singing and dancing, and "Kiss Goodbye", "Little Girl Under the Street Lamp" and several Jay Chou songs have also cost a lot of royalties.

The character sense and story line captured by the reality show are accurate and full. For example, Qiu Ceraixuan was picked up by Sun Yue without singing and dancing, and contributed the golden sentence "I will be good to you all my life" on the spot, and the subsequent "Lonely Ballet" stage was awarded the title of "Construction Site Ballet" for his physical comics; Zhu Zhu, who was ridiculed by Cai Shaofen and dignified and not tired, also has the contrast of a "funny girl", and the cute appearance of not knowing internal entertainment gossip and secretly eating melons is super fan.

From this point of view, the production of "Sister Lang 4" is still top-notch, but the problem is that it does not tell a good story that the public feels fresh, and the performance of many artists also constitutes a backlash against the core values of the IP's "30+ sisters riding the wind and waves".

Unlike the closed practice of singing and dancing in "Sister Lang 1" due to the epidemic, the sisters almost all have other work outside of participating in "Sister Lang" this season, and this neglectful recording atmosphere directly leads to the crotch pulling of many stage presentations. Worse, it seems to lead to a value that "hard work doesn't necessarily pay off."

I don't know if you have watched the recent 11-in-2 repechage, many viewers of that issue of the barrage are saying that it turns out that Wang Xiaomin, Li Shaminzi, Wang Jiayu, Katerina, these eliminated sisters have such strong singing and dancing strength, compared with many sisters who entered the finals, it is self-evident whether they rely on strength or popularity.

This is an IP dilemma that "Sister Lang" is currently trapped in: the sister needs "Sister Lang", and "Sister Lang" also needs a sister. However, for the sake of topic, the show needs a sister who is recognized by the public, and sisters such as Wang Xiaomin and Wang Jiayu who need to become popular for many years in domestic entertainment cannot be "seen", which seems to go against the original intention of Sister Lang's IP.

A comprehensive review of the four seasons "Sister Lang"

Today's "Sister Lang" is more like a "survival guide for internal entertainment actresses".

While the name of the program was removed from the word "breaking waves", the core idea of the IP "30+ sisters riding the wind and waves" has been almost dissolved. Under such circumstances, what "Sister Lang" needs most is to find a "new story" that rekindles the public's desire to watch it.

Looking back at the four seasons of "Sister Lang", the public opinion field almost reached a consensus that "Sister Lang 1" and "Sister Lang 3" are recognized masterpieces, "Sister Lang 2" is a serious Waterloo, and the painless "Sister Lang 4" seems to be in an embarrassing position.

"Sister Lang 1" needless to say, it opened up a different way from the show track that year, gained insight into the social emotions such as feminism and age anxiety at that time, and told a beautiful story of "30+ can also ride the wind and waves". The miss of "Sister Lang 2" lies in the intention to go off track, finding too many internal entertainment paste cafes who only want to become popular, and destroying the inspirational narrative of the IP promoting the power of positive her.

"Sister Lang 3" is the most revelatory season. The show seems to deliberately avoid the steep narrative of women's struggle, and instead focuses more on creating a fairy friendship group portrait of sisters warming each other and girls helping girls, together with marketing a number of Liu Lian & Xue Kaiqi and other Ji Sense CP, coupled with the unexpected encounter with the "Wang Xinling effect", "Sister Lang 3" has become the most emotionally resonant session in the hearts of many show fans (even the theme song "Riding the Wind" has also been sought after).

In fact, "Sister Lang 4" has very good ideas at the trading level, and listened to the masses to invite sisters similar to the previous season, such as inviting the "all-round" Amber Liu Yiyun who benchmarked Zheng Xiuyan, and the "dance master" Xie Xin who benchmarked Zhu Jiejing, etc., Ella, Xu Huaiyu, and Jia Jingwen came to create the "second Wang Xinling", and inviting "international friends" from all over the world belongs to the casting X factor of this season on this basis.

However, the core problem of "Sister Lang 4" is that because the core of the story has not been found, there are too many topics for various artists, which directly leads to the loss of focus of public attention in the public opinion field, and too much negative public opinion has dragged down the overall audience of the season.

The suggestion given by Rhino Jun to "Sister Lang" here is that it is better for us to reconcile with the past "Sister Lang" and the so-called big hit, we are an annual show that shows the ecology of domestic entertainment actresses, in fact, you can put aside the shackles of values and focus on how to make the sisters interesting. After all, as long as a group of sisters change every year, the masses will still be keen to talk about the show.