Mango Super Media (300413) tonight's pre-profit announcement. Among them, in the whole year of 2021, the net profit attributable to shareholders of mango super media attributable to listed companies was 2.04 billion yuan to 2.14 billion yuan, an increase of 2.92% to 7.96% compared with 1.982 billion yuan in the same period last year. In terms of non-net profit, it is expected to record a net profit of 2 billion to 2.1 billion yuan, an increase of 8.33% to 13.75% compared with 1.846 billion yuan in the same period last year.
It is worth noting that "adhering to the high threshold of long video platform content is king, continuing to exert the advantages of content self-control, and achieving good results in content innovation." Mango Super Media specifically mentioned in the performance forecast that popular variety shows such as "Sister Riding the Wind and Waves", "Brother Who Cut Through Thorns", "Goodbye Lover" and word-of-mouth dramas such as "I Am Good in Other Places", "Wolf Hunter" and "Twelfth Second" have effectively driven the growth rate of the company's advertising and operator revenue by more than 30%, and the number of effective members of Mango TV at the end of the year reached 50.4 million, an increase of 40% year-on-year.
However, Mango Super Media said that Xiaomang, a new wave domestic content e-commerce platform in the strategic cultivation period, peaked at 1.26 million daily activities during the reporting period.
In addition, due to the structural adjustment of the three subsidiaries of Mango Film and Television, Mango Entertainment and Shanghai Mango Interactive Entertainment, it is currently in a period of business integration and transformation, and the main operating indicators have declined year-on-year.
Popular variety shows are repeated, and mango variety shows can be called gods
As can be seen from the performance pre-profit announcement, Mango Super Media is the industry leader in the production of variety shows.
According to public information, "Sister Riding the Wind and Waves" includes: "Sister Riding the Wind and Waves Season 1" and "Sister Riding the Wind and Waves Season 2".
The first season of "Sister Riding the Wind and Waves" was broadcast on Mango TV from June 12, 2020, and finally Tranquility, Wan Qian, Meng Jia, Li Sidani, Zhang Yuqi, Yu Kewei, and Huang Ling formed a group as members of the X-sister group, while Li Sidani won the 2020 Wave Favorite X-leader Award, and Meng Jia won the honor of Favorite Treasure Sister.
The second season of "Sister Riding the Wind and Waves" was also broadcast on Mango TV and Hunan Satellite TV on January 22, 2021. The night was broadcast live on the evening of April 16, 2021. In the end, Na Ying, Zhou Bichang, Rainie Yang, Joey Yung, Wang Ou, Yang Yuying, and Ji Kejunyi formed a group as members of the X-sister group.
After the sister program received a double harvest of word of mouth and ratings, the brother program was also praised.
"Brother With Thorns" is a panoramic music competition variety show launched by Mango TV. The show aired from 12 August 2021. In the end, Chen Xiaochun, Lee Seung-hyun, Zhang Zhilin, Zhang Qi, Yan Chengxu, Huang Guanzhong, Zhang Jin (X-Leader), Lin Zhixuan, MC Hotdog, Ouyang Jing, Zhao Wenzhuo, Liu Jia, GAI, Gao Hanyu, Xie Tianhua, Bai Jugang, and Zhang Yunlong formed a piping hot singing and acting family.
It is worth noting that the brother and sister programs have also brought good title sponsors and advertisers to Mango, which can be described as the three high variety shows with high reputation, high popularity and high income.
Let's wait for Mango Super Media's 2021 annual report to be released.
One last question: "Happy Base Camp" is gone, do you think "Hello Saturday" is good?