Truly good public welfare does not need to torture human nature

Guo Haiying

"Double 11" is coming, Alibaba announced a comprehensive upgrade of the "Charity Baby" project, focusing on helping people in need, increasing the exclusive logo of merchants' public welfare and encouraging consumers to share public welfare projects. When you place an order on Tmall and receive a package, a 2 cent or more donation will be helped to an empty nest elderly or left-behind child through the "Charity Baby". Consumers searching for "charity baby" on Taobao can enter the public welfare activity page to view their "love footprint", "cumulative contribution" and "participation project", and the caring merchants will also get more displays.

Many people remember a love story 15 years ago: Zhou Lihong, a cancer teacher in Suzhou, opened an online shop "Magic Bean Baby" in the last period of her life to raise children strongly, which touched countless consumers and caring businesses. Taobao and the Red Cross cooperated to launch a love donation channel, the merchant added the keyword "magic bean baby" to the product name, and after the order was completed, it could be donated to the love account, and the donation was used for Zhou Lihong to continue to treat and fund her daughter's life and study. From a love story "sprouted" and grew into a well-known public welfare project, the 15-year history of "Public Welfare Baby" and this comprehensive upgrade are vivid portrayals of the sustainable development of China's Internet public welfare.

A senior philanthropist put it well: Truly good philanthropy does not need to torture human nature. Some public welfare activities engage in "persuasion" or even "forced donations", sneering at those who have not donated or are considered to have donated too much, or issuing "donation reminder orders" in some specific fields and occasions to exert pressure on those who "donate less" and those who have not donated, so it is really uncomfortable to torture human nature. Good public welfare does not torture human nature, first of all, it is necessary to act naturally and in line with the trend, not to engage in coercion or disguised coercion, nor to set a high threshold for entry, not to let participants face great pressure or dilemma in material and moral terms, and not to let businesses and consumers be afraid to retreat.

Good public welfare does not torture human nature, and secondly, it is necessary to create a friendly environment for the public to participate in public welfare, provide convenient conditions and quality services, so that more people can participate in public welfare in more diverse scenes and in more diversified ways, and strive to achieve "everyone can be public welfare" and "everything can be public welfare". A "public welfare baby" is generally set to 2 cents (merchants can choose to set a higher amount), the next time the consumer orders, the merchant donates the set amount of money; consumers share the "Double 11" specific public welfare project and get help from friends, and the platform donates 1 yuan more in the name of consumers. Instant synchronization, massive small amounts, convenient and efficient, more and more participants, so that participation becomes "easy", so that public welfare becomes "common easy".

Good public welfare does not torture human nature, but should also try to make all participants receive certain rewards or compensation, including material, spiritual or social returns or compensation. Public welfare is a public interaction behavior, should not be a completely one-way payment and sacrifice, except for a few special circumstances, public welfare should also let participants become beneficiaries, to achieve multi-party cooperation and win-win "Pareto optimal". Internet public welfare mainly has platforms, merchants and consumers (users) three parties involved in the main body, in the "public welfare baby" and other "transaction donation" model (donation pre-positioned to the transaction link), the love merchants directly donated, so by increasing the exclusive logo of the merchants' public welfare and encouraging consumers to share public welfare projects, the loving merchants can be more widely displayed and get direct returns or compensation.

China's Internet public welfare is in the ascendant, the development prospects are expected, and vigorously curbing the chaos of fraudulent donations, fraudulent donations, false statements, and poor management of charity funds is an urgent problem to be solved in the current Internet public welfare. In this regard, Internet technology still has outstanding features and advantages, such as the blockchain has the characteristics of immutable, full traceability, traceability, collective maintenance, etc., and the donation information, capital flow, recipient feedback and other information in the public welfare process are stored on the blockchain, and are disclosed to the public after encryption processing, which is conducive to public participation and supervision.

Truly good public welfare does not need to torture human nature, but we must strive to make public welfare more open, transparent, safe and reliable, so that all participants can be comfortable, assured and at ease.