The first franchisee of "Qinzhen Mipi" said: Do a good job in mass business, do not want to be surprised, do not be frightened

Choose a brand, first see what the franchisee says. Franchise reviews, franchisees really evaluate the community. "Qinzhen Liangpi / Mipi" is the leader of Shaanxi Liangpi, with the Shaanxi noodle culture to the whole country, Qinzhen Liangpi / Mipi has also become a well-known "regional brand" in the country. In 2009, the Qinzhen Liangpi Association of Huxian County, Shaanxi Province, officially registered trademarks such as "Qinzhen Liangpi", "Qinzhen Mipi", "Qinzhen", etc., and since then Qinzhen Liangpi has been officially corporatized and operated, and has begun to expand rapidly through franchising. How about the input and output of opening a "Qinzhen Mipi" store? Franchise Review interviewed a number of franchisees of "Qinzhen Mipi". The subject of this article is a franchisee located in a prefecture-level city in the north (non-Shaanxi), and the following is the interview content.

　　Q: How long has your store been open?

　　A: From 2018 to now, it has been almost 3 years since I opened it.

　　Q: Is there anything special about the location of this store?

　　A: The location of this shop is recommended by the headquarters to choose, in the shopping mall and park near the street shop, the flow of people is relatively large, there are more people, the relative rent is more expensive. For financial reasons, I rented a smaller storefront, about 60 square meters. Six tables for four, four high stools for singles. When there are many people, sometimes they can't sit down, and some people stand and eat.

　　Q: Why choose this brand?

　　A: I used to be engaged in design. At that time, I was traveling to Xi'an, and I accidentally found that this cool skin was very delicious, and after understanding, I found that this brand awareness is very high, and the profits are considerable, so I came up with the idea of opening a branch at home. Mainly because they and their families prefer to eat Qinzhen liangpi.

　　Q: How much did you invest in opening this store?

　　A: The basic fee, franchise fee and cost add up to about 120,000. Among them, the franchise fee is 50,000, the equipment is 30,000, because we are not in a big city, so the rent and clerk salary are relatively low. The salary is about 2500 per person per month, like our store plus I have only six clerks in total, which involves shift shifts, and people really can't stand it for a day.

　　Q: How long does it take from joining to finally opening?

　　A: This is affected by many factors, and each store may be different. It took my shop about two months from site selection, decoration to business.

　　Q: What is the current profitability of the store?

　　A: The earnings are still good. I sell popular products, such as cold skin rice skin, bacon meat sandwich steamed bun, cold noodles, rice noodles, rolling dough skin, etc. The core is that the taste is good, and the people who come are all coming for the good taste, so there are many repeat customers. Because it is a popular product, the frequency of consumption is needless to say, and many people around it are used as canteens at noon and at night. Per capita consumption of 20 yuan, in our prefecture-level city can not be considered low. Calculate the next five months to return the cost, the remaining net profit of more than 100,000 yuan a year.

　　Q: Is the store's low and high season obvious?

　　A: Because it is a popular product, it is not very obvious. It has a lot of traffic on holidays, and the business will be better. Usually, there are more people at noon and at night. In the summer, because the weather is hot and snacks are cheaper, everyone prefers to eat. From last year to this year, due to the impact of the epidemic, the business was not very good.

　　Q: Does our store provide takeaway business? What about takeaways?

　　A: The takeaway business was launched in 2018, mainly because there are more people in the nearby shopping malls, and the takeaway is not as good as the business in the store, and the profit is relatively low, so it is still based on the business in the store.

　　Q: How does HQ help in the process of opening and opening a store?

　　A: The help of the headquarters is relatively large, like my store site selection, decoration style, training and teaching, opening publicity and other aspects of the headquarters have provided great help. And we're more strictly managed, so as far as I know, the quality of other stores in our brand is also very high.

　　Q: Do you have any suggestions for new franchisees?

　　A: Qinzhen Mipi is a snack brand, and the market has been there for so many years, and everyone can see it. And the starting capital requirements for you are relatively low, so don't worry about insufficient funds. In short, it is relatively stable to open.

　　This article covers categories:

　　Dining snacks

　　This article deals with brands:

　　Qinzhen Mipi

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