Why did Yanghe abandon the Liu Haisu inscription with Wang Xizhi's collection of characters

The packaging of Yanghe used the inscription of Master Liu Haisu in the early years, and the later blue classic series simply changed to the character of Wang Xizhi. Therefore, it is not that Liu Haisu's words are not good enough, but that Wang Xizhi's words are more "popular".

So, what skills should be paid attention to in the use of calligraphy in liquor packaging? First of all, we must pay attention to the harmonious contrast between the color of the text and the surrounding colors. Pure calligraphy is generally black, giving calligraphic characters a new color, but also innovating the characteristics of words and giving them a new life.

The text color of the wine packaging should be consistent with the main color, and pay attention to the contrast, because these calligraphy words are its brand name, generally in a main position, since it is a brand name, it must be easy to remember, easy to distinguish, so the contrast and coordination is particularly important.

Chinese since ancient times advocating red tones, yellow tones, because red represents festivity, consummation, yellow symbolizes authority, according to the preferences of the Chinese people according to the environmental atmosphere of the packaging these color customs can be applied to the calligraphy text. Wine is one of the foods, throughout China's liquor market, the vast majority of packaging is mainly based on warm colors, which is not accidental, but the same color of the psychological feelings are consistent.

Liquor packaging mostly uses Chinese paintings, traditional patterns, etc. as a background, and calligraphy plus traditional elements such as traditional painting, seal carving, and auspicious patterns can better reflect the profundity of our national culture. Wuliangye produced purple liquor packaging, "purple liquid" three lines of calligraphy in the main position of the package, and as its background of the dragon pattern door forehead complement each other, the dragon pattern door front effectively set off the "purple liquid" as the royal royal wine noble quality.