Nine Sons Arco / Wen
The sword is unsheathed.
For this sword, he cultivated for 30 years.
Finally, on this day, he will use this "last sword."
The jianghu is still that jianghu, the teenager is still the teenager, this sword, what kind of style does he want to dance?
In 2001, a brand called "Violet Liquid" came out.
Prior to this, China's liquor industry did not have a brand named after the national landmark, nor did it have a product with a price of more than 1,000 yuan.
Shuijingfang and Guojiao 1573, known as the originators of "ultra-high-end", will not be officially listed until two years later.
As soon as "Ziguang Liquid" was launched, it created various records: the first high-end business wine, the first special demand liquor developed by Wuliangye, the first wine shaped by Zhongnanhai Ziguang Pavilion, which symbolizes the solemn image of the country...
Some of the records have become classics. For example, the shape of the Purple Light Pavilion, although after it, there have been a variety of high-end ultra-high-end wines, but it has not changed, and it is still this "Purple Light Liquid" that integrates Chinese royal culture, architectural culture and wine culture as a packaging "classic".
The founder of this brand is Ouyang Jian.
He was 38 years old. He has been practicing this sword for more than ten years, and as the first general manager of "Purple Light Liquid", he has led the whole process from the initial idea to the execution of the process and the final operation.
In the jianghu of the liquor industry, this is not the first sword of Ouyang, but this sword has opened the door to China's ultra-high-end liquor and buyout brands, and at the same time, the profession of "professional manager", which has always been unfamiliar to the liquor industry, has become hot.
That year, he stood on the stage of the capital, holding a sword in his left hand and wine in his right hand, smiling proudly of the rivers and lakes, and the scenery was infinite.
That sword, dashing and handsome, the jianghu left a name.
Chengdu, 2003.
It was an era of heroes and stars. The opening of the door of Wuliangye's buyout brand has made all kinds of capital flock to it. A number of professional managers and planners who later became active in the wine industry for a long time appeared.
That year, the most famous "golden decade" of China's liquor industry had just begun.
That year, Ouyang Jian, who returned from the glory of Beijing, became a "fragrant feast" for various capitals. In the end, it was The liquor king Wuliangye who grabbed this "fragrant feast".
Standing on the shoulders of the largest enterprise in China's liquor industry, he ascends to the far horizon, and the liquor industry looks calm and calm, but in fact, the wind and clouds are strange and turbulent.
He wasn't worried about that. Because his sword was already ready, just waiting to be sheathed.
In Wuliangye, he pioneered the strategic resource restructuring of Wuliangye Health Wine Company, so that a company that only stayed in the brand management function in the past was full of vitality and became a sales-oriented company. Among them, some unknown brands such as "Tibetan Mi Kangyou" were once out of stock.
He actively participated in Wuliangye's mergers and acquisitions and other capital activities, and left his presence in Henan, Shandong, Beijing and Zhejiang.
At the same time, he trained a team of managers. To this day, many people are still active in the wine industry.
He was 40 years old.
At the age of 40, he used wine as a medium to feast on friends all over the world, and the jianghu people called "Song Jiang of the wine industry".
That sword, the sea and the sky, the celebrities.
June 2018, Chengdu.
The summer that is coming makes the city start to get stuffy.
But the sweltering heat didn't dampen the passion in his heart.
Two months ago, he had just stepped down as an executive of Luzhou Laojiao, the originator of the fragrant incense. And quietly waved goodbye to his nearly 30 years of managerial career.
The jianghu is still that jianghu, and the teenager is no longer the teenager.
At 54 years old, many people of this age may wave their hands and retire from the jianghu, but some people have never gone away.
Because he belongs to this jianghu, he has long been accustomed to this jianghu.
However, what he had to do was the most difficult challenge in his career.
He was not afraid, because everything was already in place.
Different from the top-level design and strategic planning for famous wine companies in the past, this time, Ouyang Jian wants to turn his dream into reality.
In 2003, when asked about the chaos in the liquor industry, he once said: "The rules of the game in the market are that you can give consumers what they want, not what you can give consumers what you want." ”
So well understood!
What he wants to build is a platform for consumers.
He must do his part, gather the strength of the industry, and the strength of the poor family to put it into action.
What he wants to create is a new, unprecedented, consumer-assured, and free-to-heart wine personalized customization platform.
This is his "last sword."
This sword is born because of the consumer. Therefore, he wants to dedicate it to all the wine lovers in the world.
Different from the variety of famous wine products in the famous wine store, in Ouyang Jian's new personalized customization platform, the choice has become simple.
Chinese wine is the three basic aromas of thick sauce. Here, three major aromas from the origin of liquor in Sichuan, Guizhou and Shanxi will be presented to all wine lovers in the most essential and original way.
You can choose the texture you remember, you can benchmark the brand you consume every day, or you can work with a professional bartender to tune in to your favorite flavor.
Here, find the bottle of good wine in your heart, and that's it.
This sword is a promise. A promise from food safety.
The glass of wine that comes into your mouth must be clear and unambiguous. This is responsible for the consumer, responsible for yourself.
Security is reflected in the control of the source. There are dozens or hundreds of enterprises in each production area. Preferably the best companies are preferred as strategic partners. In addition, 11 of the most well-known experts in the country are invited to conduct comprehensive checks for quality.
100% safety is not a slogan, but a standard.
Chivalrous, live up to the world, quality, wine life!
This sword, he wants to pierce the price bubble.
A bottle of 2,000 yuan of Moutai is not bought by everyone. But just because you can't afford it doesn't mean you can't drink it. No one knows more about wine than he does. Here, fading the price bubble of famous wine, as a consumer, you do not have to pay for the packaging of famous wine, you do not have to pay for the advertising of famous wine, you do not have to pay for the lengthy channel cost, you can not have to pay for a lot of "unnecessary"...
Getting the price back to value for money is his ideal and his goal.
This sword, plain and indifferent, broke the sky.
This sword, he wanted to pay tribute to Xiu Gong.
The ancient masterpiece "The Record of drunken Pavilion" has been recited for thousands of years, which is the pride of the Ouyang family, and it is also a monument in the history of Chinese literature, and it is also the brightest color added to the wine culture.
Why on earth do humans drink alcohol? Should drinking alcohol be drunk?
More than a thousand years ago, Xiu Gong already gave us the answer, to be drunk! Drunk is the real flow, drunk is the big husband, drunk is the true temperament, drunk, there will be unexpected poetic talent, there will be classics!
As the 32nd grandson of Xiu Gong, as the secretary general of the Sichuan Ouyang Clan Clan Friendship Association, as an expression of respect for Xiu Gong, so he named this platform "Century Drunkard".
Drunkard, Luling Ouyang Xiuye, drunkard, Chengdu Ouyang Jianye!
The sword is unsheathed, elegant and calm.