I don't know how many people remember the "Heavenly Immortal Sister" of the popular network in those days?
15 years have passed, and now the Heavenly Immortal Sister looks like this, and her life is like this now.
Recently, a Tibetan teenager named Ding Zhen has spread all over the Internet, and major short video platforms can be seen everywhere, seeing a myth similar to the sister of the Heavenly Immortals seems to be about to appear again.
<h1 class = "pgc-h-arrow-right" > celestial sister - Ermaina</h1>
In 2005, a netizen named "Brother Lang", when passing through an undeveloped Qiangzhai in Lixian County, Sichuan Province, was attracted by a pure-looking girl dressed in blue ethnic minority clothing, this girl was Ermaina, who was later called "Tianxian Sister" by netizens.
This lang brother sent the photo of Tianxian sister to the car forum, what he did not expect was that this ethnic minority girl who was born beautiful and simple and natural immediately caused a crazy crowd of netizens, and people were full of good feelings for the girl who was born beautiful, kind and natural, and from the ethnic minorities in remote areas in the photo.
So the post was quickly reprinted, and the top of the major forums was about the topic of Tianxian Sister.
At this point, everything about Tianxian Sister seems to be a beautiful fairy tale of Cinderella.
However, next, Lang Brother, who has business experience, smelled the business opportunities here, and the tourism department of Sichuan Lixian Also found him, hoping that Tianxian Sister would help promote local tourism, so she successfully became the local tourism image ambassador, according to statistics, the tourism revenue of Lixian County increased by 35% in the two years when Tianxian Sister was the hottest, and the popularity of Internet celebrities can be seen.
In just one year, Brother Lang relied on the magical power of the Internet to create a Fairy Tale of Cinderella, and the annual income of Tianxian Sister reached millions, not only moved out of the mountains herself, but also bought a house for her parents and sister in Chengdu.
Brother Lang also naturally became the agent of Tianxian Sister, and then set up a marketing team, through his operation, Tianxian Sister, an ordinary dancer who was once an ethnic minority county, starred in 4 film and television dramas in a row, and spoke for a well-known mobile phone brand, and also became the spokesperson of a portal site Tianfu Online at that time.
After becoming famous, Tianxian sister was persuaded by Brother Lang to come to Beijing to develop her acting career, and the movie she starred in, "The Messenger of Shambhala", won the Outstanding Feature Film Award at the 12th China Film Huabiao Awards. The marketing case about Tianxian Sister has even been included in the MBA textbook by some universities.
In 2008, Tianxian sister has terminated her contract with Brother Lang due to various differences, and is still active in the second-tier entertainment circle in Beijing, becoming a director and producer. And the packaging case of the Tianxian sister at that time has become a legendary story in the entertainment industry.
Later, the words of the planner Brother Lang in an interview with China News Weekly disappointed many netizens, and even called out to be deceived.
Brother Lang told reporters: "To this day, it doesn't matter if you tell you, the whole thing is actually planned." In fact, Brother Lang originally knew Tianxian Sister, and the beneficiary behind this hype was the tourism department of Lixian County, Sichuan.
At first, the local tourism department approached Brother Lang and asked him to help promote tourism. Brother Lang told them about the importance of Liu Sanjie to Guangxi and Ashima to Yunnan, and only publicized that "good scenery" has no appeal, and it is necessary to launch a nationally renowned local beauty. So Brother Lang found Ermaina in a song and dance troupe in Chengdu, let her wear national costumes and return to her hometown, and after a series of operations such as "chance encounters", she transformed into a sister of tianxian.
<h1 class="pgc-h-arrow-right" > Kham boy Ding Zhen</h1>
When Tianxian Sister became popular, some experts once analyzed it convincingly: she became popular entirely because of the aesthetic results dominated by male discourse - the result of urban men's obscenity to girls from remote areas and villages and pure nature. And said that if it is replaced by a boy, it will be difficult to be like the popularity of Tianxian sister.
However, just recently, a Tibetan boy named Ding Zhen suddenly became popular on the online short video platform, and netizens directly called out "There are stars in this boy's eyes."
Ding's real appearance undoubtedly overturned the analysis of the expert above, and even boys can break through from the overwhelming internet red face.
The innocent smile in Ding Zhen's clear eyes is indeed unforgettable, but we can still see the shadow of Ding Zhen's sister who became popular in the past.
The same ethnic minority identity, the same "pure natural", no carving, no makeup and no filters, the same inadvertent - it is said that Ding Zhen was also concerned by the majority of netizens after accidentally entering the camera.
Some people question Ding Zhen's purity, believing that it is just another typical event with the help of network hype; some people are very worried about Ding Zhen, afraid that more and more exposure will make him deteriorate, and some people dig out his so-called black history - giving the middle finger to the camera, not completing compulsory education, and so on.
People set up and questioned, all kinds of things, it is inevitable to think that this is a copy of the Tianxian sister network marketing.
On November 18, after verification by reporters, Ding Zhen has completed the signing of a contract with Litang Cultural Tourism Company, become its employees, and officially speak for his hometown, and Ding Zhen also expressed his hope to contribute to the tourism cause in his hometown.
Whether it is Tianxian Sister or Ding Zhen, whether they are intentional or not to participate in the hype, they have become the red people in this Internet tide at the same time, but also bear the test and supervision of public opinion, and perhaps there is a huge loss after the tide retreats.
It's only been a few days, and some netizens have said: Ding Zhen's innocent face, I have seen enough.
Everyone in front of the screen, do you also think that Ding Zhen, like Tianxian Sister, is marketing from network pushers? How long do you think he can catch fire?