Written by | Reporter Nie Hui
Edit | Chen Yanhui
How red Ding Zhen was now, how hot the "Heavenly Immortal Sister" was back then. Fifteen years later, Ermayina is no longer a "Heavenly Immortal Sister", she sighed, "Seeing Ding Zhen is like seeing the road she has walked."
In 2006, Ermaina was at the Wolong Giant Panda Base.
The Tibetan boy Ding was really angry, his clear eyes and innocent smile made Ermayina seem to see herself fifteen years ago again.
In August 2005, 20-year-old Ermaina, dressed in Qiang costumes, inadvertently walked into the footage of tourists, and what she did not expect was that this group of photos later made her quickly popular on the Internet, and people were impressed by her natural and simple beauty, affectionately calling her "Tianxian Sister".
After becoming popular, Ermaina soon served as a tourism ambassador in Lixian County, Sichuan Province, and participated in the year-end character selection of a portal, followed by continuous commercial performances, corporate endorsements, recording records, film and television dramas, and Ermaina became a popular star figure.
Today, Ding Zhen and the "Tianxian Sister" have quickly become popular on the Internet, becoming the "new top stream" of the recent Weibo hot search. Ermayina brushed the screen full of news about him, and she sighed that "seeing Ding Zhen is like seeing the road she has walked."
Ding Zhen at the Cangyang Gyatso Miniature Museum in Litang Letong Ancient Town.
How hot was the "Heavenly Immortal Sister" back then
Before becoming popular, Ermaina was a dancer at home. After graduating from junior high school, Ermayina entered the Aba State Song and Dance Troupe to learn dance. Two years later, she joined an art troupe in Chengdu. Later, due to the adjustment of the song and dance troupe, Erma was arranged to work in Lhasa and returned home once a year.
Erma said that in 2005, when her father suffered from necrosis of the femoral head and needed to be cared for, she quit her job and went home to help her mother feed the pigs and pick peppercorns.
Ermayina's home is next to the national highway, and the yard is open to the public all year round. Long-distance van drivers and self-driving tourists often stop nearby to rest. Seeing the pepper dealer's car, Erma would run up to stop the car, sell his own peppercorns, and bargain with the peppercorn dealers.
In August 2005, the photography-loving netizen "Brother Lang" drove past Erma's house, stopped and added water, and he offered to take a few photos of Erma. Later, "Brother Lang" published Erma's photo on the automotive forum, telling the story of the bicycle Sichuan-Tibet self-driving tour, and was surprised to see the "Tianxian Sister".
In the photo, a pure and beautiful Qiang girl, wearing a national costume, does a lot of farm work every day, absorbs insoles, and sprays pesticides. Netizens responded enthusiastically, Ermaina became popular on the Internet overnight, and she has since had a new name - "Heavenly Immortal Sister".
Brother Lang sees Irma again and asks her to look at the information on the Internet, saying that she is already on fire. Later, he became the agent of the "Heavenly Immortal Sister".
Erma recalled that she was not very familiar with the Internet at that time, and only when she worked in Chengdu, she occasionally went to the Internet café to chat with friends on QQ. In her impression, "popular" is a less friendly word. She remembers that the Internet celebrities "Little Fat" and "Sister Furong" at that time existed as negative images. The local newspaper reporter first found herself, and she also refused to be interviewed.
In September 2005, Ermayina became the focus of media pursuit after becoming popular.
To Erma's surprise, in the Internet of the forum era, the topic of "Tianxian Sister" quickly became popular. Forum posts with the theme of "Tianxian Sister" were reposted everywhere by netizens, and some posts had 100,000 hits a day, and many netizens became her die-hard fans.
Fans of "Sister Tensen" call themselves "Nano". They communicate in the forum and help the "Heavenly Immortal Sister" post and repost. A Nanjing fan paid 300,000 yuan to publish a picture album for "Tianxian Sister". Some netizens also posted huge portraits on the doorstep of the "Tianxian Sister", and even some fans knocked on the door of Erma's house in the middle of the night to ask for a meeting.
A rich man in Hangzhou learned that the "Tianxian Sister" had no house in Chengdu, and he gave her a mansion with a roof garden in the city center to live permanently, collecting a symbolic rent of 1 yuan per year. The fan also deliberately rushed from Hangzhou to Chengdu to give the key to the agent of the "Tianxian Sister".
The fanaticism of the fans made Ermayina overwhelmed for a while. When she goes to the hospital, she is also recognized by patients and asks for an autograph. Erma remembers that during the infusion at the Jiangsu Provincial People's Hospital, a Netizen from Shanghai rushed to the hospital to visit her. After recognizing the "Tianxian Sister" in the hospital, an old man pulled her to use her mobile phone to call her daughter overseas. "(Infusion) and pain, can't bear to sweep people's interest, people are looking up to me." Erma said.
In September 2005, Ermayina was hired as the tourism image spokesperson of Aba Tibetan and Qiang Autonomous Prefecture, and some travel agencies used the hometown of "Tianxian Sister" as one of the tourist routes. The national highway in front of Erma's house was once congested, and there was also a rumor in Tieba that "if you want to see the heavenly immortals, first block for three days." According to local data, the popularity of "Tianxian Sister" has brought 30% growth to the local tourism economy.
After that, she endorsed companies and brands such as China Telecom Aba Prefecture Branch and Soai Mobile Phone. In more than a year, the contract economic income realized by the "Tianxian Sister" reached more than 2 million yuan.
In 2006, Ermaina began to "electrocute", she starred in the movie "The Messenger of Shambhala", which won the 12th China Film Huabiao Award for Best Feature Film. In 2007, some directors wanted to use Erma as a prototype to shoot a movie that showed Qiang culture, "Erma's Wedding", and she starred again.
Not willing to just be an influencer
"They said I didn't have to perform, I just presented myself." After completing two film and television works, Erma said that she saw her own shortcomings and believed that self-presentation did not represent acting skills. In between filming, she loves to think about acting skills in private.
"Sister Tianxian" attracts many tourists to travel to her hometown.
When she first entered the film and television circle, Irma once felt inferior if she did not understand the jargon on the set, which made her have the idea of studying film and television performance. But "Brother Lang" believes that Erma does not need to go back to study with the help of his fame. In the process of studying, the social attention of "Tianxian Sister" declined, and after graduation, no one would be able to remember her.
Erma's understanding of the Internet has always been an illusory world, and going to school is the life she most desires, "Whether anyone can remember me in the future, this has little to do with me." She said.
However, for a long time, business activities from all over the world followed, and the endorsement of Soai Mobile Phone alone forced her to travel across the country and fly to three cities in one day to participate in roadshows. "I was dizzy all over, and I didn't know where to go, so I listened to 'Brother Lang' and their arrangements." Erma handed all this over to "Brother Lang", "After all, he sent me a photo first, which attracted attention, and the outside world contacted me through him." ”
Erma thinks that she is a person with ideas, and some netizens say that "Tianxian Sister" is like a marionette in the hands of "Brother Lang". "It's impossible for him to say let me go east and go west." Irma recalls that she laughed at the idea of "puppets." Soon after becoming popular, she insisted on donating all 300,000 yuan of the endorsement of Suo Ai's mobile phone and built Ermaina Chunlei Primary School in her hometown.
"Brother Lang" recalls his conversation with Erma in the Qiang Mountains. Brother Lang asked her, "If one day you become a star, will you not listen to me?" Irma didn't answer him, but just faced the mountain and sang a song he couldn't understand.
"You must know that age is still your advantage, and in two years, it will be your disadvantage!" "Brother Lang" often reminds Erma, but in chatting with fans, Erma does not hide her age. Once on the subway in Beijing, Erma met a fan, the two were fellow villagers chatted a few times, Erma left the mobile phone number to each other, and also made an appointment to return to Chengdu to meet.
Brother Lang said bluntly, "It's a vase, it doesn't matter, as long as the vase looks good." But in Erma's consciousness, she is not willing to make a vase placed there, she feels that reading is the most important, "I hope that there is a connotation, others can appreciate me." 」 The chairman of a company wanted to invite the "Tianxian Sister" to dinner and talk about corporate image endorsement, but Erma refused.
"Brother Lang" forbade Erma to fall in love before the age of 25, "otherwise netizens will not like it." In Erma's view, love and marriage are all their own affairs, and she even openly opposed this "ban", declaring that she should get married and get married.
Ermayina attended the 32nd Golden Rooster Awards Gala of Chinese Cinema.
On August 31, 2007, "Brother Lang" recorded his farewell to "Tianxian Sister" in Tieba. In a high-rise apartment in Beijing, Brother Lang and Erma chatted for more than half an hour, and Erma said very little. "My sister sat on the windowsill, looking out the window, ignoring me, the building was very high, and the traffic crawling like ants downstairs was faintly visible." Brother Lang said to Erma, "Go, do what you want, if you don't want to do it, if you want to go home, you can go back to the mountains tomorrow." ”
After this conversation, in the controversy of continuing to be an Internet celebrity and studying, Ermayina chose to run away. She put away the light of the "first generation of Internet celebrities" and entered the university campus invisibly.
Now, when it comes to her relationship with Brother Lang, Ermayina is still grateful. Even though they parted ways, the two remained in touch and exchanged from time to time. "There is a generation gap between us, and he used to use his identity as a person to tell me what to do, but I just wanted to try a different life."
Please call me "Erma"
After 2009, Ermayina finished her studies and continued her career as an actress. Erma has starred in more than a dozen film and television works such as "Top Secret 1950", "Anti-Japanese Strange Hero", "The Legend of Aokigawa", and published 3 singles, singing theme songs for 6 film and television dramas.
Erma went further and further down the path of actor and singer. But the path of an actor is obviously more difficult than she expected. She has been filming for many years, but she is still no longer the big hit of the year. Some producers and directors recognize her as "Tianxian Sister" in the internet celebrity era.
Sometimes when participating in some activities, when the organizer introduces Ermaina, she will also emphasize the identity of the "Heavenly Immortal Sister". Erma was embarrassed for a while, and she explained to everyone that it was when she was a child. "I also rely on the title of more than ten years ago, which shows that I have not achieved anything in recent years." She said.
In July 2014, when Ermayina attended an event in Beijing, she made a heavy makeup appearance, flipped through her mobile phone in the crowd, was not recognized by other guests, and left the scene in a low-key manner. After the incident was exposed, netizens sighed and changed the Qiang national costume, and the "Tianxian Sister" no longer had the appearance and popularity of the past.
Ermayina was present at the 33rd Chinese Film Golden Rooster Awards.
Erma is a little aggrieved, even in the local area, people do not wear national costumes every day, "daily is to wear jeans, T-shirts, and a traditional Qiang gown on the outside." Erma responded that she only wore her national costume when attending formal occasions.
Now, ermaina walks the streets of Chengdu and still often sees some shop signs with photos of herself printed on them. Not long ago, a friend traveled to Chengdu and found that the menu of the restaurant was printed with a photo of Ermayina, mistakenly thinking that it was a restaurant opened by her. A friend also told her that the advertisement in the public toilet was also marked with the picture of "Tianxian Sister". In Erma's view, because of the popularity of the Internet, his photos should also be allowed to be used by others, "which is a contribution to the local economy."
Soon after Ermaina became popular, the trademark of "Tianxian Sister" was preemptively registered, and the local government also envisioned using the "Tianxian Sister" trademark to sell local specialties such as cherries and apples. Later, Erma went on to study, and this plan was stranded. Erma said that although she is also running a company and opening an online store, she has not used the title of "Tianxian Sister". "Not deliberately avoiding, 'Heavenly Immortal Sister' already belongs to the past tense, and cannot always rely on the fame of the past." Today, she has multiple identities as a producer, actress, singer and so on.
In 2014, Ermaina set up a cultural company named after herself in Beijing, and for the first time as a producer and star, filmed China's first Qiang mother tongue micro-film "Moduogeyi", the story of the inheritance of Qiang intangible cultural heritage. With the film, Erma won the Best Actress at the 4th Beijing International Micro Film Festival. "Before the play was passive, waiting for others to choose, now make a character, you can choose yourself." Erma said.
On January 7, 2019, Ermaina independently produced and starred in the movie "0837", which held a premiere conference in Chengdu.
What bothers Erma is that as she gets older, the opportunities for middle-aged actresses also diminish. Except for roles that specifically require middle-aged actresses, crews are rarely willing to use actresses in their thirties and forties. "There are some scripts where the characters fit me very well, but in the end they are cancelled because of age."
Ermayina still chooses to bloom on the stage, she has stepped out of the aperture of the "first generation of natural Internet celebrities", "I am not a 'Heavenly Immortal Sister', please call me Erma." ”
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