The Paper's reporter Nan Boyi
Recently, Danish toy manufacturer LEGO announced the launch of the "Ready for girls" project, which began to work on eliminating gender stereotypes in its building block products.
The Russian Satellite News Agency reported on the 12th that the decision was made after LEGO and The Geena Davis Institute on Gender in Media conducted research in seven countries (Russia, China, the United Kingdom, the United States, the Czech Republic, Poland and Japan). Studies have shown that girls are more confident in all types of creative activities, especially when it comes to choosing toys, and girls are less afraid of public criticism than boys (41% of girls versus 71% of boys). However, as they grow, they choose "established gender roles."
The "Ready for Girls" campaign aims to recognize the contributions of all girls who "rebuild the world today, bravely overcome all difficulties, and strive to find creative solutions to any task." Lego wants to make sure the girls play with any brick products. The company also acknowledges that when boys choose toys traditionally associated with girls, they also face stereotypical discrimination and even criticism.
Julia Goldin, chief marketing officer of the LEGO Group, said LEGO would no longer label its products as "for girls" and "for boys." Instead, users can choose products based on their child's preferences in the LEGO online store.
Editor-in-charge: Hu Zhenqing
Proofreader: Ding Xiao
![When they got married in the ninth year, their wives and children affectionately sent a recipe, and the first page said "Little Ash Must Read", which is now estimated to be thrown in the face. At that time, girls could cook as if it were a dowry[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)