Under the fierce market competition, the catering business is becoming more and more difficult to do, more and more restaurants are closing down, for the owners of restaurants, where is the way out? But think about it in turn, why can't we be the ones who beat our opponents? Today I will bring you a case, the restaurant owner used a "spicy chicken" to get 200 tables of customers in one day, making a lot of money.
[1] Case background
The owner of this restaurant is the protagonist of the case that I want to introduce to you today. The boss's surname is Gao, 34 years old this year, is a post-80s guy. Boss Gao used to be a little, he hadn't read a few books, and he came and went with a few second-rate brothers all day, and there were no two fart money. Later, when he got married, Boss Gao was also beaten by life, and only then did he wake up and start a new life. You said that the high boss wants to have no education, no technology, the only thing he can do is to be a Sichuanese, and the advantage of cooking is delicious.
In order to make money, boss Gao and his daughter-in-law took out all their savings and opened a fast food restaurant, because the food was delicious, so the business of the fast food restaurant was getting better and better, and gradually expanded into a restaurant, and the business was also very good. But the good times are not long, this money has not been earned for a few years, it has been suppressed by competitors, and people have launched various price wars to grab customers, which can make the high boss angry. Fortunately, the high boss has been doing business over the years, and he is also a lot smarter, so he simply renovated the restaurant and launched several programs, but he did not expect that the effect was particularly good, and he earned more than before.
【2】Introduction to the program
In fact, the method that Boss Gao came up with is very simple, and it is very easy to operate, just two points:
1. Drainage;
The signature dish in Boss Gao's shop is spicy chicken, and all the customers who come to eat it are full of praise, which is the main dish in the store. Now the high boss proposed that the original price of 58 yuan a piece of spicy chicken, only 19 yuan can eat a portion, if you are a customer, you go or not?
Second, lock customers.
If the customer thinks that this spicy chicken is delicious, then the high boss will also give away a year of spicy chicken to the customer for free, one every week, and you can enjoy it when you come to the store.
The high boss's plan is these two, does it look like a loss-making transaction? Can you think of how Boss Gao turned "losses" into "profits"?
[3] Profit analysis
Let's start with the first point: drainage. What is the drainage activity of the high boss? Didn't he renovate the restaurant again? During the renovation of the restaurant, boss Gao posted a very large advertisement at the door, which said, just scan the QR code in the store, and spend 19 yuan on it to buy a food coupon, and after the restaurant opens, you can come to the restaurant to enjoy a free spicy chicken.
Of course, the activity examples cited here are only a few ways to do it, and there are more subtle tricks and "routines" in my column about physical store operations, if you are interested, you can click to watch.
The spicy chicken in the high boss restaurant is originally delicious, and the original price cost 58 yuan, and now as long as 19 yuan can eat a portion, naturally there will be many customers willing to buy.
As we said above, on the first day of the reopening of the high boss restaurant, it entertained more than 200 customers, why is this? In fact, it is very simple, because in addition to 19 yuan to eat spicy chicken, there is a time limit, that is, customers need to use this food coupon within a month, otherwise, it can only be used as a 20 yuan voucher in the future.
The reason why customers buy this coupon is to eat spicy chicken, plus there is a time limit, so it will not be rubbed, and it will come over as soon as the restaurant opens. Due to the large number of customers in the store, in the eyes of passers-by, will they think that the business of this restaurant is particularly good? According to people's conformist mentality, do they also want to come in and consume?
Let's talk about the second point: lock the guest. If customers think that spicy chicken is delicious, then they can spend 58 yuan to become a member of the store, and then they can come to the store every month to enjoy a free spicy chicken for a year.
Do you think that in this case, the high boss has lost a lot? What if a customer goes to the store every week to eat that free spicy chicken and doesn't consume other dishes?
Everyone's concerns are indeed correct, such customers do exist, but the number is very small, we can not only stare at small probability events and ignore the majority. What do most customers look like? They will want to take advantage, but they will not only take advantage, eating free spicy chicken and consuming other dishes. After all, it is good to enjoy a free spicy chicken, the boss and them have no vendetta, normal people will not do that kind of thing that hurts others and harms themselves.
In general, with popularity, there is wealth! This is just a small case of a restaurant, and there are still many tricks to be said. To do business, we must grasp the overall situation and master small means! The secret behind wealth is the real wealth. When you don't know what to do, see how smart people do business. More industry money-making cases I have included 630 sets in the column, all kinds of high tricks. Friends who think the business is doing a little difficult may wish to click to check it out.
Boss Gao is like this, using a "spicy chicken" to get 200 tables of customers in one day and make a lot of money.