Recently, Lao Huang saw a very chic wine when walking after dinner, called "Chinese Jinjiu". This wine name will not be unfamiliar to all wine lovers. "Although the wine is good, don't be greedy!" This advertising slogan can be said to be deeply rooted in the hearts of the people.
Recently, a wine friend commented under Lao Huang's article that he was in Hubei and only liked to drink jinjiu. This also made Lao Huang have some interest in jinjiu. Today, Lao Huang will talk to you about the "Chinese Jinjiu" wine.
Where is the "Jin" of Chinese Jinjiu?
China Jinjiu is based on high-quality liquor, with a variety of Chinese medicinal materials, inheriting the characteristics of traditional Chinese medicine liquor. With its unique health care effect, it is loved by many middle-aged and elderly people.
However, because jinjiu is a distilled wine, and the wine production process brewed by the distillery and brewed by the people themselves is different, the taste produced is not the same as the wine we usually drink, the taste is slightly strange, drink a few bites or even a little "with strength", a bit on the head, and this is actually a manifestation of inferior wine.
"Don't covet the cup" is a "reminder"?
Is it just like the advertisement of China Jinjiu" that "although Jinjiu is good, don't be greedy!" "Is it because it is too "strong" to covet the cup? Some people may feel that, after all, "it is a three-point poison of medicine", and it is really not good to drink too much.
But the old drunkard actually knows that the official shouting "don't covet the cup", in fact, do not all hope that you buy a little more and go back to drink? In this way, is there a similarity with the "smoking is harmful to health" written on the cigarette box? It can be said that both are completely unconvincing at all, which is hard to believe.
In recent years, Jinjiu has also launched a blue label series with the theme of "light life", changing the usual style of liquor advertising in the past and entering the public eye at a brisk pace, but this does not seem to be a very good appetite for uncles and uncles. Therefore, the cordial tone of "don't covet the cup" has begun to go through the scene on tv and online platforms again.
So it seems that "don't covet the cup" is not a gimmick for the sake of "making money"?
The future development of Jinjiu is worrying
According to the current "not greedy cup" money-making routine of Jinjiu, pu Xinzhu and Wang Xinyu, scholars from the North China University of Technology, believe that this "cordial greeting" is far from enough, and it is more important to do the overall quality and feeling, and there is enough "pomp". What is the use of superficial kung fu alone? The real thing is the most important thing!
After all, in recent years, the sales of Chinese jinjiu have begun to decline. From the perspective of the wrong sales direction of new products, insufficient innovation, and the impact of the epidemic, this situation is estimated to continue for a while.
Will there be a chance to return to the peak of that year in the future when it was able to share the "medicinal wine" with Hongmao medicinal liquor? Dear drinkers, what do you think?