On October 12, AWAYLEE design director and manager Yang Le, in the "OK! Wonderful magazine won the "21St Fashion Designer of the Year" award at the 9th Anniversary Beloved Style Awards.
AWAYLEE Design Director and Principal Yang Le (left)
Guest of honor: Artist Ying'er (right)
Support traditional Chinese culture
For AWAYLEE, this is not only an affirmation of entering the second decade debut 2022S/S Huama episode "IN FLORA", but also a support for Yang Le's transmission of Chinese culture represented by Xinjiang, China.
Every generation of designers
All should be given value to the brand in the new era
Yang Le always believes that the task of "this generation" is to adhere to the original intention of the brand, but also to enrich AWAYLEE with what he sees, thinks and earns, and to pass on traditional Chinese culture in a new way, which is the value and significance that Yang Le has given to the brand in the new era after taking office.
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AWAYLEE 2022S/S Flower Set "IN FLORA" Runway Video
I want to introduce you to the new AWAYLEE
We walk all the way, record all the way, those who truly enjoy nature, innocent and romantic, free and tenacious, immersed in every moment of life and enjoy themselves, is what we think, AWAYLEE girl looks like.
It is also the ideal that Yang Le, the design director and manager, has always adhered to.