Written by Hajime Soda
Editor / Guo Yang
As the countdown to the opening of the Paris Olympics entered a month, Hui Ruoqi, who had just successfully obtained a doctorate in sports humanities and sociology from Nanjing Normal University, rushed to the Training Bureau of the General Administration of Sports of China. After being recruited by the Chinese women's volleyball team at the age of 16 and becoming a member of the Training Bureau of the General Administration of Sports of China, in this training bureau that is regarded as "home" by many Chinese athletes, Hui Ruoqi has gradually grown into the 15th captain of the Chinese women's volleyball team and led the team to reach new heights.
Hui Ruoqi, who attended the signing of the strategic cooperation between Naais Group and the Training Bureau of the General Administration of Sports of China, returned here again and recalled her days in the Training Bureau, saying: "There are no shortcuts in competitive sports, especially in the high-intensity training before the competition, I often crawl on the ground, and I love to sweat. At that time, I always thought that it would be great if there was some high-tech product that could instantly wipe away my fatigue and wash a pile of sweat clothes without much effort."
This wish is now being fulfilled by the athletes stationed in the Bureau. On June 26, Naais Group signed a strategic cooperation agreement with the Training Bureau of the General Administration of Sports of the People's Republic of China to become the official partner of the Sports and Training Bureau.
As a leading enterprise in the daily chemical industry, NAESS Group has always adhered to the sense of responsibility of "making the world a better place". In recent years, Naais has empowered sports power with ecological technology, and has taken the lead in entering the new track of sports cleaning and care long before the Asian Games, creating an innovative solution for full-scene professional sports cleaning and care. Through the resonance of sportsmanship and the promotion of scientific and technological innovation, it will bring new experiences and beautiful feelings to professional athletes and sports enthusiasts, and inject vitality into the national strategy of national sports and fitness.
Hand in hand with the Training Bureau of the General Administration, Naaisi shows the power of Chinese brands
As the first comprehensive national training base built after the founding of the People's Republic of China, the Training Bureau of the General Administration of Sport of China has long been tasked with cultivating talents for the development of China's sports industry and maintaining strong international competitiveness. Statistics show that the total number of gold medals won by the national teams in the previous Olympic Games accounts for about 75% of the total gold medals of the Chinese sports delegations.
Along the way, the Training Bureau of the General Administration of China has not only witnessed the development of competitive sports in New China, but also made outstanding contributions to the construction of China's sports culture and the spread of Chinese sportsmanship.
Zhou Qiurui, deputy director of the Training Bureau of the General Administration of Sports of China
Naaisi also has a similar position in China's daily chemical industry. Keen to understand the needs of the times, Naais, adhere to the original intention of scientific and technological innovation and serve a better life, and continue to promote the transformation and upgrading of the industry as a leading daily chemical enterprise. The high-quality products produced by Naaisi have been loved by thousands of households as soon as they are listed, and they also represent the leading level and cutting-edge trend of scientific and technological innovation in the field of daily chemicals.
He Liming, chairman and president of Naaisi Group, once compared business management to sports competition, emphasizing that enterprises should not only face fierce market competition, but also constantly surpass themselves, be better and stronger, promote their own progress through competition, and promote the healthy development of the industry. This spirit of striving for the first place is integrated with the spirit of sportsmanship. For more than half a century, the corporate values and spirit of "striving for progress, innovating and striving for the first, and surpassing ourselves" have always resonated with the sportsmanship of "higher, faster, stronger".
More than the same frequency resonance on the spiritual core, the cooperation between Naais Group and the Training Bureau of the General Administration is also an all-round demonstration of Naais Group's ecological technology. The many ecological technology products developed by Naaisi refresh the sensory experience for athletes, stimulate sports vitality, and make athletes feel the responsibility and responsibility of leading enterprises.
As we all know, the competitive level of athletes depends not only on scientific training, physical fitness and psychological quality, but also on all-round health care. Therefore, the Training Bureau has more stringent and scientific management standards for athletes' logistical support services, especially in terms of diet, nutrition, and safety and health.
At the signing conference, Pi Shangbo, deputy director of the Rehabilitation Center of the Training Bureau of the General Administration of Sports of China, pointed out that athletes' senses are extremely sensitive, and their physical functions will be affected when they sweat profusely, so the importance of improving the sensory experience through professional sports care products is revealed. The strong ecological technology innovation strength of NAAISI can provide professional and healthy ecological cleaning and care protection for the athletes of the national team stationed in the bureau, help them experience the beautiful feeling of "physical and mental lightness", and better prepare for the next international competitions.
Empowering competitive sports, Naais fills the domestic gap in the field of sports cleaning and care
In the past decade, with the continuous development of sports science, the factors affecting the competitive level of athletes have been continuously refined, and after sportswear, shoes and other products have received more and more additional technologies, in terms of clothing cleaning, personal care and other aspects, sports cleaning products with sports research as the core demand have become increasingly urgent. In order to maintain the properties of heat dissipation, moisture absorption, and perspiration, and not easy to deform, sports care products need to better care for the clothing fibers while maintaining excellent cleaning results.
With the efforts of the scientific research team, they took the lead in developing a full-scene professional sports cleaning and care product line in the industry, which is specially tailored for sportswear, sports shoes and socks, as well as post-exercise body and hair cleaning, customized development for different sports scenes, and a series of ecological technology innovative products to comprehensively solve the pain points of sports cleaning and care.
For example, SupNice, a professional sports cleaning and care brand under SUPER Energy, has in-depth insight into the pain points and needs of professional athletes who are more sensitive to cleaning and care, and has developed many "black technologies" in a targeted manner. At the signing ceremony, Hui Ruoqi personally experienced the cooling function of the product, which was magical; The amino acid purifying, cooling and cooling formula of sports body wash can also relieve the fatigue and stress caused by exercise to a certain extent, and feel light in body and mind......
A large number of athletes such as badminton world champion IELTS pair, swimming world champion Qin Haiyang, gymnastics world champion Zhang Boheng, women's basketball player Wang Siyu and a large number of athletes are loyal fans of the Super SupNice brand, sharing the beautiful sensory experience brought by its ecological technology to enhance the state of sports, and saying that Naais is proud of the Chinese brand.
In addition, in addition to having the "National Invention Patent Technology", the Diao brand sterilization aerobic laundry detergent under Naais Group has a strong peeling and stain removal effect, which is also very suitable for use after daily home exercise and fitness.
In fact, the development of a series of industry-leading sports care innovative products benefits from its deep accumulation in ecological technology. Krypton has learned that Naais Group has established national platforms such as the Key Laboratory of China Light Industry and the National Engineering Research Center Sub-center, as well as a number of overseas "ecological science and technology innovation centers". It will not only focus on the needs of the times to carry out research on various special topics, but also accumulate rich experience in service guarantee for international competitions, which can continue to escort Chinese athletes.
It is worth mentioning that when Hui Ruoqi visited the Naais International Science and Technology Innovation Park during the Asian Games, she was deeply impressed by the green environmental protection concept and lofty sense of social responsibility of the Naaisi people. Especially after becoming a mother, she was even more impressed by the sense of social responsibility embodied in the concept of "environmental friendliness, green and healthy".
Naaisi International Science and Technology Innovation Park
From the all-round green escort of the Hangzhou Asian Games, to its Diaopai joining hands with the Chinese women's volleyball team, and then to the cooperation with the Training Bureau of the General Administration of Sports of the People's Republic of China, it fully embodies the green ecological scientific and technological achievements independently developed by NAES, and has been widely recognized by the Chinese sports community in the field of sports care.
More importantly, in the context of building a sports power, through the cooperation with the Training Bureau of the General Administration of the People's Republic of China, Naais will transmit positive energy to the people to a greater extent, and continue to empower the vision of a better life with ecological technology, injecting new strength into the era of national fitness.
To help national fitness, Naais makes sports life better
As we move from a sports country to a sports power, not only athletes win glory for the country on the top field, but now sports has gradually become a way of life for the public, and more and more people participate in physical exercise in their daily lives. The majority of sports enthusiasts, like athletes, have many pain points in sports care.
For Naaisi, the research results for professional athletes will be shared with more consumers who love sports through a series of ecological technology products, from online to offline, to convey the concept of green environmental protection and personalized care, and to build a better healthy sports lifestyle with ecological technology.
NAESS continues to release positive energy to the society and show its development vitality. Recently, together with badminton mixed doubles world champions Zheng Siwei and Huang Yaqiong, a vibrant rap divine comedy was produced and released, which also showed Naaisi's attitude of actively embracing the public, especially young people, and demonstrating health and vitality.
Previously, Super SupNice also accurately targeted the sports crowd, and joined forces with KEEP, a national sports platform with more than 200 million users, to tailor a free "Super SupNice Series Courses" for sports enthusiasts, allowing users to experience personal training-like scientific fitness at home, driving more than one million people to follow.
Super SupNice has also made a strong presence on mainstream social platforms such as Douyin and Xiaohongshu, and has formed a large-scale word-of-mouth effect by cooperating with a series of top athletes, driving the product to be popular at the public level.
Naais Group has also ignited this craze from online to offline. During the Hangzhou Asian Games, the "Naais Beautiful Asian Games Experience Hall" was opened one after another across the country, attracting a large number of consumers to check in and interact with each other with its immersive sports experience and strong social attributes. This year, a series of offline activities such as cheerleading are in full swing.
"Empowering a better life with ecological technology". For more than half a century, under the guidance of the concept of "environmental friendliness, green and healthy", Naais has adhered to the value of "altruism" and accompanied generations of consumers. Nowadays, with the unremitting efforts of NAAIS Group, more and more people are beginning to understand the way of scientific movement and how to continuously improve the quality of life with eco-tech innovation products.
The sports power is not limited to the arena, NAESI continues to gather forces from all walks of life with brand actions, promote national fitness with scientific and technological innovation, help the high-quality development of China's sports industry, and further shoulder the mission and responsibility of the national brand.
For a long time, the continuous innovation of Naais Group not only stems from the two-way rush between enterprises and consumers, but also conforms to the development of the times and policies. Its perspective has always been from the perspective of consumers and society, consumer-centric, social responsibility as the core, so that ecological technology glows with power, while delivering science and technology to rejuvenate a better life, it also depicts the infinite possibilities of ecological technology for people.
As He Liming said, "The essence of any pursuit of beautiful things in the world is the same." In recent years, he has led Naais to create a new development space of "full-chain ecological industrial system", create an innovation engine of "ecological technology", and explore a new development model and innovative way to build four platforms of "global regional linkage", "full-chain industrial integration", "new business linkage" and "diversified cooperation and integration", integrating scientific research, experience and appreciation, breaking the boundaries of traditional primary, secondary and tertiary industries, forming a new business format as the chain owner, and creating "a benchmark for the industry, a highland for the industry, and a demonstration of national ecological civilization." 」。
"Let the light of thought illuminate the road of struggle, and lead a better future with the power of science and technology", I believe that under the guidance of the new development concept of the enterprise, Naais will use ecological technology to stimulate strong energy, and will surely create more beauty for the world.