A few days ago, at the 24th Boiling Point Conference held in Pazhou, Guangzhou, a new hard-core anti-hair loss and care product newly developed by Adolf Scientific Research and Innovation Laboratory was released.
Big data capture and analysis directly hit the voice of users
According to the latest data in 2024, there are more than 250 million people with hair loss in mainland China, about 163 million men and 88 million women. Every time a person stays up late, they will lose about 30-50 more hairs, and staying up late + mental stress will lead to endocrine disorders, decreased immunity, and hair loss.
To this end, by concentrating the potential energy of scientific and technological innovation, guided by big data, directly hitting the new voice of users, and adapting to market demand, Chuangyan has launched this new "anti-hair loss" shampoo and care product, covering a wider range of age groups, so that more Chinese people's high-quality and healthy life can start from the "beginning".
On the first day of the exhibition, Aogu Group was welcomed by the head of the private domain channel, attracting many exhibitors from the private domain industry to stop and consult, and the scene was crowded and popular. The team members of Aogu had one-on-one communication with the intended customers on the spot, answered questions for the group leaders, comprehensively conveyed product advantages, formula highlights, technological innovation and other related matters, understood the market and consumer needs, and had a pleasant on-site negotiation.
At this boiling point meeting, the reason why Aogu Group was deeply loved by the head of private domain channels and consumers is inseparable from the strong voice and good market recognition of the Adolf brand in the market. According to the latest data from Social Touch Insight Engine, Adolf ranks TOP1 in the two key indicators of social media volume and brand index, and the strength of various brand marketing activities is out of the circle and popular on the whole network.
The hard science and technology behind the popular products
The highlight launch of Adolf's new anti-hair loss and solid hair care product is mainly due to the super innovation and research strength of Aogu Group. Aogu Group has a scientific research and innovation laboratory that has obtained CNAS accreditation certificate, and the test data results issued by it have been recognized by international mutual recognition institutions in more than 100 countries and regions around the world, which is internationally authoritative and credible. Aogu Group also has a factory covering an area of 130,000+ square meters, equipped with 30 production lines, with a production line scale of up to 2 billion, reaching GMP production quality standards.
The role of the Adolf Research and Innovation Lab is particularly crucial. The laboratory covers an area of more than 6,000 square meters, with an initial investment of more than 100 million yuan. The laboratory has conducted in-depth research and development in the field of personal care and home care, and has created an industry benchmark laboratory covering product development, product experience and VIP member interaction. The laboratory consists of a formula center, an analysis and testing center and an efficacy evaluation center, which are mainly responsible for the research of new technologies and new concepts of daily chemical products, formula design, clinical testing and product evaluation, toxicology research and safety evaluation, in vitro efficacy research, microbial identification and challenge testing, and the development and utilization of functional raw materials.
Adolf laboratory has advanced scientific research equipment and perfect development processes such as HPLC-MS-MS, GC-MS, ICP-MS, etc., bringing together talents in chemistry, biology, polymers, pharmacy, environment, food and other fields, and cooperating with many universities and scientific research institutions. At the same time, the laboratory layout and system are set up in accordance with CNAS standards. It can be said that each product of Aogu Group has the genes of Adolf Research Laboratory.
"Head Traceability" unlocks the traffic source code of private domain marketing
At present, for the private domain community group buying channel, brand and product traceability are even more important for the majority of private domain "group leaders". But in many cases, tracing the origin is not so easy to do, and the experience brought to the "group leaders" is not friendly. In this context, why is Aogu Group welcomed by many group leaders? The answer lies in high-quality traceability.
Adolf's scientific research and innovation laboratory, automated factory, and intelligent warehousing system solve the confusion of traceability for all private domain "leaders" in one stop. As a leading production base in the industry, Adolf Automation Factory has a clean aseptic production workshop that far exceeds the GMP standard of 300,000 levels, and the workshop has a domestic first-class automatic filling production line integrating filling and spinning, including spider hand bottles, robot packing and palletizing, etc., all production processes can allow every "group leader" to watch the whole process and have close contact to ensure the quality of products
Only by "knowing where to come from, can we better go out", through the digital intelligence of the whole life cycle quality management model, with high-end and high-quality traceability, scientific research laboratories, automated factories, "black light warehouses" and other advanced digital intelligent production systems as the base, with the production qualification and R&D strength that benchmark international standards, not only consolidate its own internal strength, but also unlock the traffic password for private domain channels and open up high-growth channels.
Although toiletries are small, they are full of the core demands of the times. Many powerful brands such as Adolf, Dao Planet, and Hathaway under Aogu Group have opened up a private domain avenue through high-energy adaptation of "head traceability" while empowering hard-core scientific and technological innovation in the subdivision track, which has provided samples for new cleaning and care products in the involution business environment, and also provided consumers with high-quality cleaning and care products, bringing a better cleaning and care experience!