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The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

author:China Real Estate News

There is no trivial matter on the road of public welfare, and Nanguang helps to promote revitalization.

On May 6th ~ 9th, the "Micromang into a Torch, Walking in the Light" public welfare activity in Linxia County, Gansu Province initiated by Nanguang Real Estate was successfully held. Wang Xinghua, director and deputy general manager of Nanguang Real Estate, Fan Jiejie, assistant general manager of Nanguang Real Estate, Zhang Yuan, director of the marketing management department of Nanguang Real Estate, Ma Xiaoming, deputy secretary of the Linxia County Party Committee, Chen Xiaohu, member of the Standing Committee of the county party committee and director of the Propaganda Department, Su Qinghui, deputy head of the county government, and Hua Jianfeng, resident secretary of Guantan Village, accompanied the attendees. This event gives full play to the resource advantages of Nanguang Real Estate, and is committed to continuously promoting the consolidation and expansion of poverty alleviation achievements, and injecting strength into rural revitalization.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Nanguang Real Estate donated to Mani Sigou School District, Linxia County, Gansu Province)

As a wholly-owned subsidiary of Nam Kwong Group, Nam Kwong Real Estate practices the social responsibility of a central enterprise, and in early 2024 for its efforts to supervise and promote the perfect delivery of cooperation projects and fully protect the rights and interests of owners, Nam Kwong Group has been awarded the "2024 China Real Estate Annual Trend Forum and CIHAF 24th China Real Estate Fair" At the same time, Nam Kwong Real Estate is also actively building a public welfare platform and continuously exploring innovative models in the fields of rural revitalization, education and industrial assistance.

Practice the public welfare journey of "material assistance + spiritual support".

Knowledge is the best weapon against poverty. Therefore, Nam Kwong Real Estate has always attached importance to education assistance. However, material assistance alone is far from solving the fundamental problem, the key is to nurture the children's minds, so that they have a positive attitude towards life and high aspirations.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Students present red scarves to volunteer representatives)

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Linxia County Education Bureau and Mani Sigou School District awarded plaques and banners to Nanguang Real Estate)

In the activity of "Turning a Torch into a Torch and Walking in the Light", the volunteers went to the local Hope Primary School Guantan Primary School to carry out exchanges and interactions. In addition to the material donation ceremony, the volunteers also vividly shared their stories, exchanged experiences with local teachers, and encouraged the students to work hard, hoping that they would get out of the mountains and embrace the wider world as soon as possible.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Volunteers from all over the world interact closely with local children)

From material assistance to "spiritual support", Nam Kwong Real Estate continues to enrich the content of public welfare. It is understood that the activity visited 15 local families in need and 1 orphan family, in addition to providing daily necessities, but also to gain an in-depth understanding of the living conditions of local villagers, and encourage them to strengthen their confidence and overcome difficulties. This not only gave the volunteers a more personal understanding of the local situation, but also laid a solid foundation for the follow-up implementation of targeted assistance.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Volunteer team visits local families in need)

"Teach a man to fish" is not as good as "teach a man to fish". Nanguang Real Estate believes that the more important thing is not a simple "blood transfusion", but "hematopoiesis". The event also conducted a field visit to Nam Kwong Group's assistance industries and local characteristic industries, hoping to explore more social resources, help the development of local industries, realize the replicable, sustainable and hematopoietic assistance, and contribute to rural revitalization and common prosperity.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Nanguang Workshop Project - Baiyi Flower Port)

Build a charity platform and call on more social forces to participate

In the field of public welfare and charity, most real estate companies have formed an inherent model, but Nam Kwong Real Estate continues to explore new measures to inject continuous impetus into public welfare undertakings.

The crowd gathered firewood and the flame was high. Nam Kwong Real Estate not only actively participates in public welfare undertakings, but also gathers social forces in Macao and other places to participate in public welfare through the form of online promotion + offline expansion, generating greater cluster effect and influence.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Nanguang Real Estate donated to Guantan Village, Linxia County, Gansu Province)

For example, in this public welfare activity, Nam Kwong Real Estate gave full play to the company's advantages in connecting with the Macao society and the territorial advantages of the real estate company, convened the Macau Property Management Professionals Association and the Nantong Mengtian Public Welfare Linkage Society, and mobilized the owners, teachers, doctors and other volunteers in Nantong, Qidong, Wuxi, Haikou, Zhuhai and other places to practice public welfare, and raised a total of more than 100,000 yuan worth of donated materials.

In order to promote the development of public welfare undertakings more effectively and in a more standardized manner, Nanguang Real Estate takes indicators such as helping farmers as important work assessment indicators of various city companies, and actively carries out activities such as live broadcast of agricultural assistance and procurement of agricultural materials. In March and April alone, it achieved excellent results of more than 110,000 yuan in purchasing and helping agricultural products and more than 150,000 viewers in a single live broadcast, which attracted high social attention.

The glimmer lights up hope, and Nanguang Real Estate explores a new path of public welfare to boost rural revitalization

(Nantong Macao Center, a subsidiary of Nam Kwong Real Estate, is helping farmers live broadcast)

Public welfare requires long-term faith. In the next step, Nam Kwong Real Estate will formulate a long-term public welfare plan, covering children, the elderly, the disabled, industries and other fields, integrating the concept of public welfare into the corporate culture, making the road of public welfare wider and wider, and bringing more love and warmth to the society.

Standing at a new starting point, we look forward to Nam Kwong Real Estate making greater achievements in public welfare undertakings and enterprise development.

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