When it comes to braised chicken rice, everyone should be very familiar with it, I believe that many people eat braised chicken for the first time and are attracted by its taste. And the yellow braised chicken rice was once popular with office workers, because the yellow braised chicken rice is very good as a bento, and the nutritional combination is more reasonable.
But after eating too much, you will find that you are very tired, and I hope to be able to have more flavors and varieties. However, it is very difficult to innovate, because it is this feature that attracts consumers, and if you change the others, it will not be called yellow braised chicken.
And health problems have been repeated and repeatedly tested the bottom line of consumers, and the glory of yellow stewed chicken has declined. Nowadays, it is almost impossible to see the noodles in a restaurant that sells only one dish, and most of the braised chicken is only included in the menu as a dish. Therefore, the yellow stewed chicken rises quickly, but in fact, it declines quickly, the core reason is that the dishes are too simple, and the taste is not the original one.
In addition to the yellow stewed chicken, another catering giant "fell off the altar", maybe you have already guessed it. That's right, it's a Shaxian snack all over the country. With the development of the economy, the improvement of people's living standards, and the higher the requirements of consumers, Shaxian snacks have not progressed, but have regressed, and have been pulled into the "blacklist" by many diners, saying that it will be cold sooner or later.
1. The brand image is declining
I think that the original Shaxian snacks can be said to be popular all over the country, and almost every city has a Shaxian snack. Although the brand trademark is consistent, there is always no unified style in terms of category, taste, quality, etc., and the uneven business model, lack of unified management, service, taste and environment will undoubtedly implicate the entire brand because of a certain store.
2. Prices are rising
Shaxian snacks initially left the impression of "good quality and low price", and in the first- and second-tier cities with high prices, they are undoubtedly outstanding, soothing the hearts of countless migrant workers. With the expansion of the brand, the price has also risen a lot, and I can't take it without a dozen pieces of noodles in a bowl, which is really inflated, and the same price is not as affordable as eating street snacks.
3. Single taste
Those who have eaten Shaxian snacks will find that the dishes of Shaxian snacks are very monotonous, and they don't need to look at the menu to know what to eat before they enter the door, so that consumers no longer have expectations for eating, and only have a full stomach. With the price rising, Shaxian snacks put themselves in an even more awkward position.
4. Hygiene issues
In recent years, words such as poor hygiene and diarrhea seem to have become synonymous with Shaxian snacks in recent years. Shaxian snacks seem to have been governed, but because of the problems left over from management, more of a lack of strength. Consumers said they couldn't afford such a toss.
Nowadays, there are more and more Shaxian snack shops that are closed, and even the "copycat" brands have been greatly reduced. Will the brand that accompanied us in our most "youthful" time really decline and die?