Some people say that it doesn't matter what you sell, it's how you sell. It sounds like a marketing truth. As for China Mobile's recent approach, the People's Daily issued an article criticizing China Mobile's complex marketing methods and misleading consumers, causing nearly 63 million users to say that they were "tricked".
The allure of China Mobile comes from the various promotions they offer. A "free" and "free first month" labels, as well as a discount campaign, make it easy for users to fall for it. However, consumers often come back to their senses after signing a long-term contract and paying bills higher than the market average, only to realize that they have fallen into the "preferential trap".
This problem is not only seen among new users, but also among old users. Some of them are old users who have been in the phone for more than ten or twenty years, and they have developed feelings with the number of the phone, but they only get basic services and lack exclusive discounts. This has sparked dissatisfaction among old users.
China Mobile's approach made the market weather vane begin to shake. 以往的定价优势、市场份额，也因消费者心中积压的怨气而开始土崩瓦解。
If this trend continues, China Mobile's market share could face a credit crisis. It should be emulated that there are some companies in the market that have done a very good job of balancing the relationship between new and old customers, and have received a good response from the market.
Regulators should play a role in protecting consumers. They need to clarify the rules of the market, take the lead, and limit companies from using misleading marketing tactics to sacrifice consumers in order to achieve their sales goals.
In the face of this situation, users should be vigilant and not be fooled by superficial offers. At the same time, enterprises should also uphold the principle of good faith and provide truly valuable services in order to be invincible in the market competition.