In fact, the fish oil industry on the mainland started relatively late compared to other countries. However, with the enhancement of public health awareness in recent years, the health care products industry has been further developed, and people's awareness of fish oil has been greatly improved.
DHA, EPA and other ingredients in fish oil have irreplaceable effects in lowering blood lipids, eye-brightening, anti-inflammatory, etc., so fish oil has also become an indispensable and important ingredient in health care products, and has been developing rapidly in recent years.
According to the data of Whale Staff, the comprehensive sales volume of fish oil in the online market (Jingdong + Tmall + Taobao) in the first quarter of this year exceeded 1.6 million pieces, an increase of 18% year-on-year; Sales exceeded 400 million yuan, an increase of 37% over last year. In terms of growth level, this year's year-on-year increase is higher than last year's.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
At present, the online market is highly competitive, and the Swisse brand accounts for a relatively leading proportion, accounting for about 17% of sales in the first quarter. The rest of the brands are on par, with Aojiabao, Commax, Jian'anxi, Tomson Beijian, Golden Caesar, NY-O3, Viva Naturals, WHC, etc.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
However, from the consumption trend, it can be seen that in the future, high-end fish oil products will get rapid growth. It can be seen that the data of Whale Staff shows that the sales and sales of fish oil products above 400 yuan have increased by more than 140% compared with last year. The market share of "300 yuan to 400 yuan" is also rising.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Therefore, judging from this trend, the potential of brands positioned in the middle and high-end is obvious to all, and it may burst out with relatively large growth force in the future. Analyzing the product lines of different price segments of each brand, the brands with greater advantages in the price range of "more than 400 yuan" include Commaces, NY-O3, Aojiabao, Golden Caesars, WHC, Viva Naturals, etc. (These brands can be monitored and focused on in the future)
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Finally, looking at the data of the best-selling commodity list, in the first quarter of this year, the sales volume of fish oil 400 capsules/1500mg in Swisse's self-operated store exceeded 110,000 pieces, the sales volume of 95% concentration 30 fish oil in a third-party self-operated store in Jinkaiser was 20,000+, the sales volume of DHA in a third-party store in Renhe was 20,000+, and the sales volume of fish oil in a self-operated store in Aojiabao was 17,000+.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
The mainland is a huge potential market for the consumption of fish oil health products, but at this stage, the fish oil market is still dominated by international brands. Therefore, in the future, brand enterprises in the research and development, production and sales of fish oil need to strengthen their competitiveness and seek innovation and differentiated competition.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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