Counting back 20 years, there are a dazzling array of health care products everywhere, dazzling advertisements, and countless audiences have been captured.
But after the verification of time, scandals broke out one after another of the once famous health care brands, and those proud buyers became deceived and wronged, and the health care products "fell off the altar" one by one.
Today, let's take stock of 4 health care products that have become "liars", how many have you eaten?
Ant Power God
"Ant Power God, who uses it knows!"
To say that a man can do anything, but he can't say that he is "not good", so the health care products that claim to help men regain their vigor and nourish their kidneys and aphrodisiac have attracted a lot of attention since they came out.
Coupled with Zhao Benshan's hard performance in the advertisement, the advertising slogan became brainwashing and credible, and Zhao Benshan itself is like a guarantee of quality.
When he first entered the 21st century, Ant Power God became the new favorite of men, and the sales increase made the founder Wang Fengyou smile from ear to ear.
In order to capture the hearts of the audience more consciously, the company has launched the "ant breeding cooperation" model, that is, farmers only need to pay a small amount of money to buy shares, and then they can breed ants at home with peace of mind, and the company will recover them at a high price in the future.
This kind of cooperation model sounds very moving, and many farmers are very excited, and of course, many people have participated in this project.
Wang Fengyou, who has achieved initial success, went one step further, and the company launched the "Monkey Essence Ant Power" health care wine, which is called "rejuvenation and infinite strength".
At this time, the performance of the ant power god company has risen rapidly, and more and more buyers have bought it, and the ant power company has opened a number of chain stores on this wind, and the traces are all over the country.
But it can't be fake, it can't be fake, and soon Ant Lishen health care products were revealed to contain the illegal ingredient "Sidofen", which is commonly known as "Viagra".
It turns out that there are no ant-related ingredients in the ant power god at all, and "ant breeding cooperation" is even more of a cover for money.
In 2007, the founder Wang Fengyou was finally sentenced for fraud, and the company eventually went bankrupt.
After the turmoil, all that was left were the 1.2 million deceived ant farmers and the buyers who bought the ant power god health products, all of whom were victims of this "scam".
Brain platinum
"We don't accept gifts for the holidays this year, and we only receive brain platinum~"
The reason why this advertising slogan is so "enduring" is that it is really smooth and brainwashing, but it catches up with the time when every household can afford to buy a TV, and eats the dividends of the times.
Since the 90s of the last century, from 80 to 8-year-old children can hum this melody, and when it comes to the Chinese New Year, many people will follow the trend to visit relatives and friends.
For a while, the brain platinum in the supermarket and shopping mall became the sales champion, as if the customer did not buy two boxes as if it was a trip for nothing.
At this time, it is not obvious whether the person who eats brain platinum has received benefits, but Shi Yuzhu, the founder behind this health care product, has made a lot of money, paid off more than 200 million arrears in one fell swoop, and has become a billionaire.
However, the propaganda of "success is also advertising, failure is also advertising", the propaganda of brain platinum appears in almost every moment of every TV station, which causes the audience to change the channel when they see it, and the disgust in their hearts is getting stronger and stronger.
Coupled with the news that "the main ingredient of brain platinum is melatonin" broke out, the false propaganda of brain platinum can no longer be hidden.
Melatonin does improve sleep, but it's nowhere near as advertised.
Moreover, the new advertising law stipulates that "health care product companies shall not advertise that health care products have disease prevention or treatment functions", and the Market Supervision Bureau will vigorously supervise and strictly control it, and slowly brain platinum will disappear.
Three-share oral solution
Unlike "Ant Power God" and "Brain Platinum", the advertisements for the three strains of oral liquid did not appear on television, and its advertising slogans were written on the walls of various villages.
Don't underestimate the low-cost publicity offline, at that time, the villagers who didn't have any entertainment life could see the brainwashing advertising slogans as soon as they went out: "If you are sick, please drink three plants", "It is better to cure the stomach or three plants", etc.
Subtly, more and more villagers know the existence of the three plants, and also remember its characteristics of "curing diseases", so when the villagers are sick, they always think of the three plants first.
Wu Bingxin, the founder behind Sanzhu Oral Liquid, is a man who is willing to pay his blood, and he will set up offline sales points according to the distribution area of the slogan, so that villagers who see the slogan can buy goods nearby.
Suddenly, the sales of the three oral liquids soared, and the position of the "miracle cure" was comparable to Moutai.
However, the premise of spreading a large advertisement and being deeply rooted in the hearts of the villagers is that it must be reliable, otherwise it will only be caught off guard by inferior quality and falsehood.
In 1998, an old man named Chen Boshun suffered from coronary heart disease, heart failure, lung infections and other serious diseases, he believed in the efficacy of the three strains of "curing all diseases", so he drank oral liquid and waited for help, but unfortunately, he lost his life in the end.
Chen Boshun's family took the company to court, and although the three plants won the lawsuit, the masses no longer believed in the efficacy of the three plants, after all, Chen Boshun's illness was not cured, and no one would drink this oral liquid in the future.
Besunyen slimming tea
"Hurry up and give your intestines a bath~"
The word weight loss is a lifelong career that women strive for all their lives, and Besunyen weight loss tea came out with the pain points of "half the sky", and almost no woman can escape its temptation.
"Tea" itself is a traditional drink in China, combined with the effect of "weight loss", as well as the advertising endorsements of major female stars, its sales are really not to be underestimated.
In fact, it is not that no one has doubted its efficacy, but weight loss itself is a "long front" thing, and no one can prove that it is a fake in a short time.
But time can defeat all magic, and many customers are responding that Besunyen has no effect after drinking, and some chubby beauties have never lost weight.
Later, the Advertising Law stipulated that health care products should not be advertised with efficacy, and Besunyen slimming tea became an ordinary tea without the gimmick of "weight loss".
I thought that the fairy product was just losing its fame and reducing sales, but in 2023, the news that Besunyen's new enzyme fruit suspected of containing laxatives in jelly directly pulled this brand off the altar, and now I am afraid that no one even dares to drink tea.
epilogue
Health care products are a kind of products that will never stop, as long as there will be a demand for people, greedy people always want to have a little more protection, so a willing to fight a willing to suffer, the deceived are often those who have spare money and people in need.
Have you ever been deceived because of health products, have you eaten the 4 health products you took today?
Resources:
[1] Zhejiang Daily——2023-08-18 "The "Ant Power God" that once pit 1.2 million farmers has reappeared in the rivers and lakes? 》
[2] Beiqing.com——2023-10-28"The main raw material of "brain platinum is melatonin" whistleblower: I want to see what materials are so nourishing to the brain, and the result is shocked"
[3] Dazhong.com - 2017-12-16 "20 years of grinding a sword, three plants are back!" Revealing the two "tens" of Wu Bingxin and Sanzhu"
[4] Guangming.com——2023-06-21 "Besunyen's Multiple Jelly Suspected of Adding Laxatives to Explore Beauty, Don't Lose Your Health"
[5] Guangming Daily - 1999-04-05 "Hunan High Court Wins the Final Judgment of Sanzhu"