Disclaimer: In order to better tell the content of the article, the plot of the characters is fictional
Uncle Li has been going out very early every day recently, and at first his family thought he was going out for morning exercise like before, but he took a few eggs with him every time he came back.
There is no shortage of eggs at home, so the family asked Uncle Li why he went to buy eggs every day, and Uncle Li said that the eggs were not bought, but were given by a "kind young man".
The family heard that something was wrong, and what kind young man would give eggs to the old man he didn't know every day, so he asked in detail.
Only after this question did I know that Uncle Li and the old guys around him were called by the young man every day to listen to the "health class" in a very hidden place next to the vegetable market.
As long as the old people who go to the class will have free egg collars, so Uncle Li and they are happy to go every day, and even asked the young man to help buy a few bottles of special health care products a few days ago.
As soon as the family heard it, they knew that Uncle Li had fallen into a health care product scam, and took the so-called "cure-all" health care products that Uncle Li bought to identify, but it was just a pile of flour.
By the way, I identified the various "health artifacts" that Uncle Li had eaten before, and found that most of them were vitamin tablets or sugars, and did not contain any health care ingredients.
At this time, Uncle Li, who is superstitious about various health supplements and health care products, was dumbfounded, and he didn't expect that what he often eats may have no effect at all.
After understanding the truth of being deceived, Uncle Li was a little helpless, and often ridiculed himself for paying a lot of "taxes" for his IQ over the years.
Uncle Li is not wrong, there are indeed many pits in the health care product market that you will step into if you are not careful, but fortunately, many "pits" can't withstand the polishing of time at all, and finally fall off the altar.
Today, let's take a look at what they are.
Ant Power God
The social status of the ant power god in the northern region back then was equivalent to the almighty "miracle medicine" that many people believed in back then.
At the beginning, the advertisement of Ant Power God was that their medicinal wine products were all extracted from a certain ingredient in the ant's body, so they had a particularly powerful health care effect on the human body.
Even in order to make their marketing methods seem more authentic, Antlishen also encourages farmers to breed ants for them.
They said that farmers who paid to join "ant farms" would get the opportunity to sign long-term subscription contracts with their companies.
For a while, many people were eager to try and wanted to cooperate with a "big company" like Ant Lishen.
With this gimmick, Ant Power God non-stop invited Zhao Benshan, a popular comedy star who was known to everyone in the north and south of the country at that time, and the endorsement of the range.
Overnight, Ant Power God entered the TV commercials of thousands of households.
And many people see the effect boasted by the ant power god: after drinking it, the power is infinite, and it can make people very excited after they are young again.
In this way, Ant Lishen suddenly changed from an ordinary medicinal liquor brand of a small distillery to a nationally renowned brand. Sales are growing like crazy.
The founder, Wang Fengyou, and his relatives all made a lot of money. It even took the opportunity to launch more secondary products that changed the soup but not the medicine.
In order to increase sales, Antlishen even laid the market overseas, and it is precisely because of this that their scam was exposed:
After Ant Lishen became a best-selling drug in the United States, some testing institutions detected that it was not an ant ingredient, but an illegal drug.
This news has been confirmed by various means, and the ant power god fell off the altar at once and became a short-lived marketing myth.
Brain platinum
Unlike the large market of Ant Power God, which is only in the north, Brain Platinum is a health care product known to almost everyone who has watched TV in the country back then.
Their cookie-cutter but highly brainwashing advertising style is still haunting to this day.
Influenced by their advertising slogans, most of the gifts that people brought up when they visited relatives and friends during the New Year holiday were a few boxes of brain platinum.
Because everyone believes that giving gifts to brain platinum is not only a fashion, but the most important thing is to give health to the people you care about.
Almost no one has expressed skepticism about this, and everyone seems to firmly believe that Brain Platinum is a good health care product.
But after a long time, many people who have bought or eaten brain platinum will find that this thing actually seems to be not as powerful as advertised.
They ate box after box, and the old ones still aged, and the sick ones still got sick, so they stopped buying them.
Seeing that there was a downward trend in sales, Brain Platinum began to "increase" in advertising words.
At the beginning, it was said that platinum not only improves brain ability, but also prolongs life, and is an essential tonic for longevity.
Later, in order to sell money, they even tried to attract customers by giving gold in the package and other gimmicks.
It wasn't until later that he got into a lawsuit because of exaggerated marketing, and Brain Platinum had to withdraw from major advertising platforms.
Gradually, the decline of brain platinum has become a niche product, and the fall from the altar seems to have happened overnight.
Three-share oral solution
Like Brain Platinum, the marketing method of Sanzhu Oral Liquid was also very innovative at that time.
They took advantage of people's natural respect and belief in doctors, and the advertisements directly played the role of doctors to explain the benefits of the three strains of oral liquid.
Unlike Brain Platinum, which takes the route of high-end health care products, Sanzhu Oral Liquid targets the target audience in small cities and rural areas.
Because television and the Internet were not very developed at that time, the way they advertised was to put up slogans in every place where everyone could see in small county towns and township markets.
And the advertised efficacy of the slogan is that it can cure all diseases, which makes some people who are inconvenient to go to a big hospital or cannot afford a large amount of treatment after getting sick feel hopeful.
As a result, these people in relatively information-constrained areas have taken out their pockets to buy this "panacea".
Until a fanatical patient did not believe that the hospital only believed in three strains of oral liquid, and finally his condition worsened and died, and his family sued him in court.
The three strains of oral liquid cannot cure the disease, and all the marketing is just an exaggerated fact that the public really understands.
Therefore, it fell from the altar and everyone expected it.
Life One
Unlike Brain Platinum, Ant Lishen and Sanzhu Oral Liquid, which focus on middle-aged and elderly people, Life One targets teenagers directly.
The effect of Life One is to improve children's memory and supplement the nutrition of children's brains.
This point accurately hit the concern of many parents who "hope that their son will become a dragon and their daughter will become a phoenix", so that they are willing to pay for it at once.
The price of Life One is not cheap, but the sales volume is very considerable, and the logic behind it is very simple, that is, parents think that no matter how hard they are, they can't be poor in education.
The brand also grasps the psychology of all parents and positions their product packaging very well.
Many teenagers at that time still have painful memories of being forced to drink their parents' hard-earned money every day without improving their academic performance.
It wasn't until later that many children drank Life One, and they didn't get smarter except for getting fatter and fatter.
The formula of Life No. 1 was deciphered, and it turned out to be just ordinary protein and other nutrients.
It doesn't improve memory, and it doesn't add any nutrients to the brain, so it falls off the altar in an instant.
5. 505 Divine Power Vitality Bag
At the end of the last century, when the concept of "health preservation" was first put forward and became popular, there were various good and bad products in the health care market.
And the Chinese have long believed that qigong, which can strengthen the body, has a place. All kinds of qigong masters are blooming everywhere.
A product called "505 Divine Power Vitality Bag" came into being, because it claims that buyers only need to wear it at any time to achieve the effect of conditioning the body.
Worn for a long time, the human body is like practicing qigong, which can not only strengthen the body, but even make the disease disappear invisibly.
In order to make their efficacy seem more convincing, but also to spread the word to more people.
505 Shengong Yuanqi bag began to use essays and other methods to let people submit their own benefits after using the qigong bag.
As a result, the stories of many "beneficiaries" began to be published in newspapers and magazines, so that many people at that time could see their invisible advertisements at any time.
Because the way people understood the world at that time was through such newspapers, magazines and other paper media, almost every street and alley had the legend of the 505 Divine Power Vitality Bag.
Therefore, many people buy and wear it through various ways in order to strengthen their bodies or treat diseases.
Until more and more people continue to have allergies or various uncomfortable symptoms after long-term wear.
The 505 Shengong Vitality Bag began to be questioned, and was gradually replaced by other products, quietly withdrawing from the health care product market.
It seems that the 505 Divine Power Vitality Bag not only does not have any functions of strengthening the body and curing diseases and saving people, but also has substances that are harmful to the human body.
So it fell from the altar, and it was indeed a good thing that it deserved.
epilogue
Our lives are getting better and better now, and most people have shifted their pursuit of life to the pursuit of health.
So for many years, "health" and "health care" have been popular topics, and many people also want to profit from these hot topics.
Therefore, there are many so-called "experts" who advise everyone on how to eat, drink, and sleep every day.
There are also many people who have set their sights on the huge field of health care products, and have repeatedly made sub-classified products, wanting to get out of a unique track.
There is nothing wrong with this, because health care products are indeed needed by many people, and if some products do have certain health benefits, then they are helping people.
But because this market is too large, it will attract many people who want to enter this field and get a piece of the pie.
As consumers, we do not and cannot have the absolute ability to distinguish the authenticity or usefulness of these products.
The only thing you can do is to try to rely on your own good living habits to maintain your health, and when choosing health care products, you should also choose brands and products that are fully qualified and recognized by the state.
After all, you only have one life, and you can't treat it well, don't you say?