From April 11th to 14th, TOPS will be held at the Shanghai World Expo Exhibition and Convention Center, with the theme of "City Paradise", the organizer has created a new city for the audience to build a two-way friendly for people and pets, and join hands with 800+ pet exhibitors to bring 4000+ quality goods, new products and classics.
As a leading enterprise in the field of pet health, H&H Group will bring its imported pet nutrition brand Solid Gold, which focuses on scientific evidence, to appear at the expo this year, and Solid Gold will exhibit a variety of pet health products at the expo, one of which also stood out among nearly 1,000 new products and was successfully selected as a "supernova product" in the "new plan on the universe".
PS:Solid Gold素力高它博会展位——H2号馆·原装进口街区,展位号:H2-L1518
Sulicao appeared at the TOPS Expo
Convey the innovative concept of new nutrition for pet health to pet owners
Pets as the emotional sustenance of pet owners, the concept of "baby-raising" pet raising is endless, from simple daily feeding, to pet health, scientific feeding and other more refined needs, from "preventive treatment" to mental health concern, throughout the whole life cycle of pets, at the same time, the emotional appeal of pet owners has also enhanced the willingness to spend on pet health investment, "pet health" has gradually become a rigid demand.
As a sector that has attracted much attention under the theme of "pet health", pet nutrition and health products have a wide variety of product types, mainly including nutritional supplement products, joint care, hair skin care, oral care, intestinal care and other different functional products. According to the data, it is expected that from 2021 to 2025, the compound growth rate of the pet nutrition market will reach 22%, and by 2025, the market size is expected to reach 34.8 billion yuan.
In order to further meet the escalating pet needs of consumers, H&H Group brought its imported pet nutrition brand Solid Gold, which focuses on scientific evidence, to the site of the expo, and conveyed the concept of "new nutrition for pet health" to pet owners with the interactive scene of pet science feeding science and creative cool play.
H&H Group officially told the pet industry that in this Expo, H&H Group will create a Solid Gold brand characteristic exhibition area, focusing on displaying the high-quality products of its pet nutrition brands, and bringing a unique experience to consumers on the spot.
New fish oil, immune bibimbap grains, fresh broiler chicken and cat food were exhibited
Suligao small purple bottle fish oil was selected as "supernova"
According to Solid Gold's spoilers for pet owners, during the expo, the brand will be showcasing a new pet product - Solid Gold Prima Purple Bottle Fish Oil. This new product was also successfully selected for this year's "It Universe New Project".
It has a new plan in the universe and is one of the most important core activities of the expo every year. More and more brands choose to bring the annual blockbuster new products to the expo for the first time, which is the most noteworthy annual new product collection in the pet industry. This year, after layers of review, 217 super new products were finally shortlisted for supernova and will be exhibited in the new product area of the exhibition site.
Therefore, the industry is also full of expectations for Solid Gold, which was selected into the "New Plan in the Universe". It is reported that the new product is rich in 99% high-purity Peruvian fish oil, which has been proven to soften hair and reduce hair loss for 8 weeks; double patent blessing, that is, patented nitrogen filling technology anti-oxidation and anti-odor and patented refining and extraction process to remove fish, experimental data show that 90% of cats love to eat and do not resist; it also has four international authoritative certifications such as FAMI-QS AND CNAS, with high standards of empirical safety.
At this expo, Solid Gold also brought its star products, Immune Bibimbap Granules and Surico Fresh Broiler Chicken and Cat Food. Among them, Suli High Immune Bibimbap Granules have 55% high protein and 18 kinds of amino acids, which not only have good palatability, rich nutrition but also a variety of ways to eat, which can be mixed into staple grains and mixed with food, and can also be fed separately as snacks. The product also contains nearly 8 times the immunoglobulin of goat milk, which has been proven after 28 days of real feeding, which helps to reduce the problem of soft stools in pets and help maintain the homeostasis of the cat's immune system.
Suligao fresh broiler chicken cat food uses fresh meat as the main meat source, especially selected American valley free-range chicken, fresh meat feeding, high protein content, to help cats grow meat without fat. Dietary fiber & probiotics are added to maintain intestinal stability and reduce stool odor. Starting from the needs of Chinese pets, Solid Gold brings more high-quality products to Chinese pet owners and pets, which further enhances Surico's influence in the Chinese pet market.
Building a "Whole Family Nutrition Ecosystem"
Surico will continue to diversify its product portfolio to drive business growth
Solid Gold's launch of a new fish oil product is not only the result of its insight into the domestic pet breeding trend, but also the help of its parent company H&H Group's 25 years of experience in the field of nutrition and health.
According to the annual report released by H&H Group in March this year, H&H Group has created a multi-dimensional product matrix covering comprehensive nutritional supplements, gastrointestinal health care, calcium supplementation and bone strengthening, hair skin care and other all-round effects through the layout of Solid Gold and Zesty Paws.
In the Chinese market, Solid Gold ranked second in the domestic online high-end cat dry food category, and in the North American market, Solid Gold launched innovative products in the U.S. market and entered the Walmart channel with the synergy effect of merging PNC's business, making steady progress in North America and completing the transition of the Amazon online store model for the first time.
Referring to the future development plan of the Solid Gold brand, the official said that Solid Gold will innovate and increase the category of nutritional supplements in the Chinese market, enrich the product portfolio, promote business development, and further improve the brand's product supply layout in the Chinese and American markets.