Among pet fish oil products, who is the necessary "fourth meal", and who is the "IQ tax" that is difficult to avoid?
According to the pet industry observation news, the upgrading of consumers' cognitive concepts of scientific pet raising and healthy pet raising not only drives the development of pet food ingredients with specific nutritional needs, but also promotes the rapid expansion and continuous segmentation of pet nutrition and health care tracks while meeting diversified consumer needs.
For example, fish oil products are a very representative subdivision. Relying on fish oil products to provide pets with a variety of OMEGA-3 unsaturated fatty acids that cannot be synthesized by themselves, and to achieve favorable factors for caring for the health of pets' cardiovascular and cerebrovascular, nervous system, immune system, fur and joints, the market size and audience of fish oil products have been rapidly expanding in recent years.
For example, according to the 2024 pet industry big data survey released by iiMedia Consulting, nearly eighty percent of pet owners will use pet health products for their pets, and more than one-third of consumers say that their pets need to supplement health care products daily. Among them, 87.50% of Chinese pet health product consumers have purchased fish oil products.
However, in the context of product standards and regulatory policies, it is also an objective fact that the market for pet fish oil products is uneven. As a must-have "fourth meal" for pets, the first thing pet owners think of when choosing fish oil products is the health products they eat, and they always feel safer and more assured.
So, is human fish oil really better than pet fish oil, and which is better for pets?
During the Beijing Pet Exhibition, Pet Industry Observation interviewed the relevant person in charge of MAG, the first company in China to pass the IFOS five-star certification and known as the "ceiling" of pet fish oil, and communicated on pet fish oil products and trends. The details are as follows:
Fish oil for human use vs fish oil for pets
Who is the real pet "umbrella"?
The person in charge of the MAG brand said that MAG is committed to continuous innovation, research and development and production of high-quality and guaranteed animal health products. Adhering to the concept of "Let's Give It More", we advocate the global care for the health of pets.
In order to meet the increasingly precise and diversified product needs of pet owners, in 2021, MAG launched the high-end pet nutrition product line "U+ Series" with the goal of "challenging the upper limit of quality". In the process of creating this series of products, MAG cooperates with world-renowned companies such as DuPont in the United States, Raman in France, and DSM in the Netherlands, combines global R&D resources, and uses cutting-edge development technology, exquisite production technology, scientific ratio of nutrition, pure natural raw materials and other advantages, so as to provide pet owners with higher standards and better quality of high-end pet nutrition and health products.
For example, MAG's flagship product, ultra-concentrated natural fish oil capsules, is a typical representative of MAG's continuous iterative upgrading of product technology to achieve the upper limit of quality. In this regard, the relevant person in charge of MAG said that in the process of product research and development, MAG found that human fish oil products can be used by pets on the market, but in fact, commonly used human fish oil products are not fully suitable for pets, and even due to physiological differences, blindly choosing to feed human fish oil products to pets will also cause serious health and safety problems:
1. The metabolic ability and physiological structure of pets are quite different from those of humans. Some human fish oil may add some ingredients that are not suitable for cats and dogs, or the proportion and intake of the mixture do not fully meet the physiological needs of dogs and cats. For example, vitamin D3 is a common ingredient in fish oil. It can participate in the metabolism of calcium and phosphorus, promote its absorption and play an important role in bone formation. However, at present, the vitamin components in the staple food can basically meet the needs of pets, and excessive supplementation of vitamin D3 may lead to vomiting, loss of appetite, weight loss, and even bone loss, kidney stones, organ calcification and other problems in severe cases;
2. Differentiation of vitamin E addition in fish oil products. On the one hand, fish oil is rich in polyunsaturated fatty acids, which are prone to peroxidation. On the other hand, vitamin E can help the body better absorb and digest fish oil and be metabolized and excreted.
However, there are many ways for humans to consume vitamin E, so some human fish oil products do not add this ingredient. In addition to staple food and nutritional products, pets have less ways and content of vitamin E intake, and pets lack vitamin E to participate in absorption for a long time, which is easy to cause a series of problems such as infectious diseases and stunted growth and development.
3. In addition to EPA and DHA in Omega-3, human fish oil also contains α-linolenic acid. α-linolenic acid is the parent of Omega-3 series polyunsaturated fatty acids, which can be metabolized to produce DHA and EPA in living organisms. Although pets can also convert α-linolenic acid, it may not be as efficient as humans. Therefore, excessive intake of α-linolenic acid may cause some adverse effects in pets, while fish oil, which is higher in EPA and DHA and has a better ratio, may be more suitable for pets.
On the whole, pet fish oil products may be able to bring more comprehensive, healthier and more cost-effective product solutions to pets by virtue of more accurate product orientation and formula design that is more in line with pet physiology.
Therefore, MAG deeply combined with the pain points of consumer demand, strictly controlled the whole process of raw materials, production, quality inspection, etc., and launched the "U+ series" ultra-concentrated natural fish oil capsule product line. According to reports, the product has a measured Omega-3 content of up to 98% and is rich in up to 90% EPA and DHA components, which has surpassed the product quality of most consumer fish oils.
It is the first company in China to obtain IFOS certification
MAG is determined to challenge the upper limit of quality
When it comes to the topic of product quality, the relevant person in charge of the MAG brand pointed out that as the star product of the U+ series, MAG ultra-concentrated natural fish oil adopts a new rTG purification process, and the absorption rate of fish oil can reach 7 times that of ordinary EE fish oil purification process products. In addition to providing immune system and mental system support, it can also effectively improve pet hair shine, improve skin problems, and relieve joint inflammation. As a result, MAG Ultra Concentrated Natural Fish Oil Capsules are also known in the industry as pet fur "caregivers".
Thanks to advanced technology and excellent product quality, MAG Super Concentrated Natural Fish Oil Capsules has also become the first pet fish oil company in China to pass the IFOS five-star certification with excellent test data results.
Tips
International Fish Oil Standards is a research organization founded by Nutrasource Diagnostics Inc. (NDI) specializing in commercial and consumer health product consulting services, and is currently the only third-party fish oil testing and certification organization in the world.
IFOS is "batch-based" certification, which means that every batch of product sold by the manufacturer needs to be tested, thus ensuring that every bottle of fish oil certified by IFOS meets the certification standards, and only after all of them are qualified can the conformity mark be used and published on the IFOS website.
Not only are there many testing indicators, but the testing standards of IFOS certification are also higher than those of similar products of the WHO and the US FDA. In order to allow consumers to more intuitively see the advantages and disadvantages of fish oil, the IFOS certification results are based on the star system to indicate the quality of the product, the highest grade is five stars, only through the composition and the label is consistent, the oxidation value is lower than the certification requirements, the environmental toxin and radiation values are lower than the certification requirements, the heavy metal content is lower than the certification requirements, and the product has passed all IFOS inspection content These standards can obtain the five-star certification.
During the Beijing Pet Exhibition, MAG ultra-concentrated natural fish oil products have also become a "sweet spot" in the eyes of professional visitors, and almost every visitor must consult the popular products.
It has won many honors in the industry
MAG wants to be a promoter of the pet industry
As a leading brand of pet health products trusted by consumers and affirmed by industry insiders, MAG has also been full of honors in recent years. In addition to being the first pet brand in China to win the IFOS five-star certification, it has also won many honors, such as the TOP10 classic healthcare brand of the "Asian Pet Annual Awards", the designated sponsor of the nutrition products of the Chinese team of the FIFe World Purebred Cat Exhibition, the "user's favorite brand" (cats and dogs) of the Pet Awards and the designated pet nutrition brand of the police dog base.
Referring to the future development plan of the MAG brand, the relevant person in charge of MAG said that MAG hopes to become a guide in the promotion of the pet industry, an advocate of excellent quality, and create a more professional pet nutrition brand, so as to meet the needs of more pet families for high-quality nutrition products and gain the love of more users.