1. To do display, you must have a heart that pursues the ultimate.
2. Detachment from the brand and the display of goods are hooligans.
3. It's not that business is not good, it's that business is becoming more and more professional, and consumers are becoming more and more professional.
4. What the display wants to dig is not what the boss thinks, but what the product wants to say, and how to communicate between the product and the consumer, and the consumer understands what the product wants to say?
5. Display is an important part of the terminal, but it must interact with other links and other links to form a complete terminal marketing system in order to make the display play a real role.
6. To do display is to study your products and customers, and if you study thoroughly, your business will come.
7. Display/design aesthetics, marketing inspiration, business sensitivity, fashion trendsWhich things are not the result of usual accumulation? How many things are easy to want and can immediately change lives.
8. The biggest advantage of physical stores is undoubtedly the sense of experience that e-commerce can't bring. Leaving more space in the store for customers, so that they can feel the products in the store freely, this invisibly increases the experience of the store space and strengthens the interaction between the brand and customers.
9. Direction is more important than effort.
10. Persist in the image and seek, thousands of miles away, and do not cling to the image and seek, you can reach the end you want.
11. In addition to informing the sales information of the store, a good display should also convey a unique brand culture of the enterprise. Only by establishing its own unique brand culture can a brand deepen consumers' impression of the brand, thus forming a group of loyal customer groups. It can stand out from many brands, enhance the brand competitiveness of the enterprise, and occupy more market share.
12. I'd rather let 100 people scream than let 10,000 people say "it's okay".
13. The higher the level of buyers attracted by the store of Yue Niu B. That is, 20% of active, experienced, and disciplined buyers (80% of total spending) are more inclined to buy in the top 20% of sellers. (The Law of 2/8)
14. The display has only two functions for the store, first, to let customers in, and second, to let customers stay.
15. A good store display can attract people 30 meters away.
16. In the current retail era, we must not be presumptuous, and overtaking in corners in minutes is at this time, which is the best era of overtaking in corners, and it is also the era when it is easiest to overturn.
17. Sort out the selling points of goods and consumers, and be more knowledgeable than any knowledge. The core is to understand the consumer (people, preferences, needs, psychology, behavior, etc.).
18. Behind the cattle shop, there are one or more artists-like displayers.
19. Clothing is the most popular thing in the commodity, and some international popular color institutions will launch some new popular colors every year, so the display engineer should not only learn the conventional color matching methods, but also constantly observe and discover new popular color matching methods, bring forth the new, and continuously inject new connotations into the color planning in the store.
20. Increase the display surface of the main varieties, and reduce the display surface of large-capacity products and varieties with cold market response.
21. The store needs to have the characteristics of communicability, and there are too many possibilities for the core focus of communicability: products, services, displays, space design, experience, gifts, Weibo, marketing, etc.
22. Put the best varieties or main products on the best display surface. The best place to display is a place that is highly balanced with the visual. The greater the angle of looking down or up, the more offset the position will be.
23. Fashion is not the clothes themselves, fashion is a way of life. It's not the style that's bursting, it's a way of life.
24. Do you love goods? If you have glanced at it, have not done research, have not experienced the product, and do not understand the selling point of the product, you really shouldn't be a displayer.
25. Store design with display: always have intentions and thoughts everywhere.
26. Don't complain about customers, customers are fair. If you think it's unfair, there's something wrong with your way of thinking.
27. The height of the commodity display shelf is generally 90 cm - 180 cm is the most common, and the height from the customer's chest to the eye is the best display place, which is also called the "golden display space".
28. Before emphasizing the influence of the product brand, it is necessary to check whether the influence of the "store brand" is sufficient.
29. There is no complete solution in the world, the details are down to every square centimeter, accurate to every minute. These are all things that you need to think, learn, practice, and master on your own. Only in this way is your own. It's the same for everything you do, it's the same for what you do.
30. If you want to know a director of Niu B, go to see his movies, and if you want to know about a Niu B brand, go and demolish his store. Studying excellent stores is a must-do homework for displayers/brick-and-mortar store owners.
31. The arrangement of the products should be in accordance with the principle of small and large, light and heavy, and adjacent colors together, and gradually excessive colors.
32. Don't expect tactical diligence to cover up strategic laziness.
33. Promotion activities are not equal to pulling traffic exposure, so that people are interested in you, increase understanding, strengthen trust, and drive purchase are marketing promotions.
34. Every order, every product must consult the shopping guide to make a deal, how failed is your display?
35. Please don't simply ask why there is no sales today, but analyze the problem in depth.
36. The displayer is the director of the commodity, and you have to help it express what the product says to you, so my advice to the displayer is to remove the ego and remove the part of my attachment, because that's how I came over. When you dare to deny yourself, you will have a new aesthetic.
37. Five-star hotels can't grab Malatang's business, they must have their own positioning. Although Malatang can bring in 200 yuan of income per day, you still have to remove Malatang immediately and bravely, otherwise your abalone banquet business will die.
38. Some people have a large flow of stores in the channel area is not suitable for stacking, although the flow of people is large, but due to the short stay time, there is no time for consumers to understand and choose, and often will not have good results.
39. There are many fragmentary moments in the journey of traffic, and every moment is full of competition. Because, you, are not a monopolist.
40. After the goods are selected and purchased by the customer, it is easy to cause a decrease and disorder, if the salesperson ignores this situation, and always makes the customer unable to buy what he needs, or asks him to find out what he likes in the scattered goods, then the customer will be bored.
41. Good word-of-mouth communication comes from customers' perception of your store space + display + service + goods.... Please give customers a good overall impression, and don't affect the customer's evaluation of the store because of a certain link.
42. The customer's entry rate, stay time and product touch rate determine the competitiveness of your store.
43. The tone of the store is very important, and the temperament of the store is very important.
44. Never think that you are smarter than the customer, in fact, the customer is indeed smarter than you.
45. Rationalization comparison with similar products. Putting your own products in the same grade and type of area can form a reasonable comparison of brands, varieties, prices, etc. with other similar products, and avoid unreasonable comparisons of products of different types.
46. Attract the attention of consumers. Attract the attention of consumers by means of centralized display of a variety of products, large-scale display of a single product, and themed display of promotional activities.
47. If the customer is not here to find fault, don't strive for any decisive victory. Treat customers with humility and no shame.
48. You are studying the price, others are also studying the price, your efforts are offset, and even cause a price war, when you are studying the customer's shopping experience, others will not be able to chase you. So, let's focus on the experience that the store brings to customers.
49. Please be sure to understand your consumers carefully and carefully, especially those who have not purchased.
50. If you want to be noble before others, you must suffer before others. Without meticulous and professional dedication, you can't wait for the harvest.