The much-anticipated second season of "Celebrating More Than Years" is about to be broadcast, and on May 16, as the leading special partner of the second season of "Celebrating More Than Years", Jingdong Supermarket officially announced that Zhang Ruoyun became the brand spokesperson. The continuous heating up of the drama series has also made the pre-sale and sales of brand products endorsed by Qing Yu Nian's IP co-branded and Zhang Ruoyun continue to be popular in Jingdong Supermarket.
With the launch of the second season of "Celebrating More Than Years", consumers go to the Jingdong APP and search for "Xiao Fan" to enter the "Xiao Fan Adult's Supermarket" and the theme venue of the second season of "Celebrating More Than Years", realizing the double satisfaction of chasing dramas and buying value-added things.
Won the second season of "Celebrating More Than Years" to lead the special cooperation Zhang Ruoyun became the brand spokesperson of Jingdong Supermarket
After 5 years, the popularity of celebrating more than one year has not decreased, and the role of Fan Xian created by Zhang Ruoyun is still fresh in people's memories. In the past 10 years, Jingdong Supermarket has been the preferred channel for hundreds of millions of consumers to shop, and the user's mind is also deeply rooted in the hearts of the people.
In the era of rational consumption, consumers' pursuit of "good and economical" is more intense. This cooperation with high-quality film and television dramas and stars will further rejuvenate the brand connotation of Jingdong Supermarket and achieve brand advancement.
While bringing consumers a large selection of goods and providing multiple guarantees of quality and service, JD Supermarket pursues the brand proposition of "it is cheap", witnesses the innovation and leap of consumption scenarios with the public, and improves the consumer experience in an all-round way.
The relevant person in charge of Jingdong Supermarket said that Jingdong Supermarket chose Zhang Ruoyun as the brand spokesperson and joined hands with the second season of "Celebrating More Than Years" to become the leading special partner, which is not only a complement of the classic quality entertainment IP and the brand image of Jingdong Supermarket, but also a transmission of a rational attitude towards life.
Through source selection, direct delivery from the origin, and quality control and quality inspection, Jingdong Supermarket provides consumers with high-quality supermarket products. At the same time, shorten the intermediate links of the supply chain, reduce the price moisture, and achieve lower prices with tens of billions of agricultural subsidies, which really saves consumers money.
Not only that, Jingdong Supermarket has also launched seven industry-leading special services, such as not liking to eat and returning, and old wine appreciation, to bring consumers a high-quality and efficient shopping experience.
Celebrating more than one year, IP co-branding and Zhang Ruoyun's endorsement products are selling hot, and the scheduled sales of Deyou co-branded models exceed 3 million
With the launch of the second season of "Celebrating More Than Years" on May 16, Mengniu Chunzhen, Deyou Baby Wipes and Wet Toilet Paper, and other IP co-branded products endorsed by Zhang Ruoyun have also shown a hot sales trend. According to data from Jingdong Supermarket, since the pre-sale was opened on May 10, the omni-channel traffic of Deyou Qing's IP co-branded products has increased by more than 70%, and the scheduled sales have exceeded 3 million.
Zhang Ruoyun's endorsement of Shulei shampoo conditioner, Duoli cooking oil, EKO smart trash can and other brand products are also selling well, among which the turnover of Shulei shampoo and hair care products increased by 400% month-on-month.
In addition, Jingdong Supermarket has also launched a number of exclusive sales of IP derivatives for more than one year, and new products such as the official series of blind boxes of China Literature Good Things Celebration of More Than Years, the plush peripherals of Youyou Celebration of More Than Years series, and the number of blind bags that have not been on the shelves have achieved rapid growth, and the number of reservations for blind box products has quickly exceeded 10,000 since it was launched on May 10.
Jingdong Building has been transformed into a "Celebrating More Than Years" theme park, and the theme venue and live broadcast of the second season of "Celebrating More Than Years" have been launched
Around the second season of "Celebrating More Than Years", Jingdong Supermarket also held wonderful and interesting offline activities. On May 15th, Jingdong Building was transformed into a "Celebrating More Than Years" theme park, Jingdong Supermarket led the audience to travel to the time and space of Celebrating More Than Years, and the event site also brought Celebrating More Than Years IP co-branded products and many value-added hot things, which can be bought for 9.9 yuan.
In addition, the live broadcast room of Jingdong Supermarket will also be held at 20:30 pm for two consecutive days on May 16-17, opening the special live broadcast of the second season of "Celebrating More Than Years".
Jingdong Supermarket is one of the channels of JD.com, located in the upper left corner of the JD APP, the channel list, mainly engaged in fresh food and daily consumer goods. Third-party data and a number of user surveys show that among online and offline supermarkets, JD Supermarket has the leading market share, the most competitive price, the most guaranteed quality of the goods sold, and the leading services in the industry, making it the preferred channel for hundreds of millions of consumers to shop.