laitimes

Polishing the brand of Zhongyuan Medicine Valley and developing the ecological value of Luhun Song County creates a model of health care and leisure with new cultural tourism

author:Great River Network
Polishing the brand of Zhongyuan Medicine Valley and developing the ecological value of Luhun Song County creates a model of health care and leisure with new cultural tourism

Henan Academy of Sciences Central Plains Medicine Valley Science and Technology Innovation Park, which is witnessing the vivid practice of the strategic deployment of "inheritance, innovation and development of traditional Chinese medicine". Photo by Wang Bo

Polishing the brand of Zhongyuan Medicine Valley and developing the ecological value of Luhun Song County creates a model of health care and leisure with new cultural tourism

Song County held a medicinal food competition, and a number of new cultural tourism formats are building Song County into a tourist destination that "attracts people, retains guests, and is reluctant to leave". Photo by Wang Bo

Polishing the brand of Zhongyuan Medicine Valley and developing the ecological value of Luhun Song County creates a model of health care and leisure with new cultural tourism

In the salvia planting base of Song County, the planting area of traditional Chinese medicinal materials in the county reached 652,000 mu last year, and the output value exceeded 6 billion yuan, contributing to the prosperity of the people and the strengthening of the county. Photo by Yang Lixin

Polishing the brand of Zhongyuan Medicine Valley and developing the ecological value of Luhun Song County creates a model of health care and leisure with new cultural tourism

The new cultural tourism industry along Luhun Lake is booming, and Song County has implanted health care formats in the "three high-end homestay areas" around Baiyun Mountain, Luhun Lake and Tianchi Mountain, and comprehensively promoted the construction of "Hushan Homestay Collection". Photo by Yang Lixin

□ Wang Bo, Zhang Xinyao

In the mountains, the golden dogwood flowers are displayed in the wind, indicating that this year's Chinese herbal medicine will be harvested; and in the Science and Technology Innovation Park of the Chinese Medicine Valley of the Henan Academy of Sciences, scientific research workers and innovative entrepreneurs are extremely busy, and new experimental data are constantly emerging, and new products continue to be incubated.

In recent years, Song County has always adhered to the positioning requirements of the southern ecological development zone, guided by enriching the people, strengthening the traditional Chinese medicine industry, consolidating the grassroots foundation, and promoting the high-quality development of the county to a new level.

Central Plains Medicine Valley: "Food Farmers" Become "Medicine Farmers"

Ten thousand trees and golden crystals are hung all over, and thousands of mountains are scattered. In Checun Town, Song County, as far as the eye can see, large patches of golden dogwood flowers are competing to bloom under the "call" of spring.

"The dogwood here is full-grained, brightly coloured and of good quality. Looking at the dogwood flowers blooming all over the mountains, Jing Xianjun, a villager in Checun Town, Song County, said. At present, Checun Town continues to strengthen the brand of "Funiu Dogwood" high-quality Chinese medicinal materials, and the planting area of the town has reached 65,000 mu, driving more than 8,000 farmers in the town to increase their annual income by more than 6,000 yuan.

Dogwood helps farmers increase their income and get rich, which is just a microcosm of Song County's investment in the development and construction of the Chinese herbal medicine industry.

As an important ecological conservation area in the south of Luoyang, Song County is located in the Funiu Mountains of western Henan, the boundary between the warm temperate zone and the northern subtropics, with its rich medicinal resources and unique geographical location, with more than 1,300 kinds of Chinese medicinal materials, known as the "natural medicine storehouse".

How to transform ecological and resource advantages into the driving force of high-quality economic development and the supporting force of industrial upgrading?

Song County adheres to the strategic determination of "calculating big accounts and long-term accounts", and does not slack off, makes precise efforts, and works for a long time. In recent years, Song County has seized the opportunity of the national development of traditional Chinese medicine industry, made every effort to promote the extension of the industrial chain and the upgrading of the value chain, and successfully created a number of characteristic and advantageous varieties, such as salvia, bupleurum, soapthorn, forsythia, dogwood and yellow essence, which are known as the "six golden flowers" of Song County, forming an industrial pattern of "one township, one special, one village, one product".

In 2023, the planting area of Chinese medicinal materials in the county will reach 652,000 mu, and the output value will exceed 6 billion yuan. It has more than 200 cooperatives and family farms engaged in the planting, processing and sales of Chinese herbal medicines, applied for more than 90 varieties of "Chinese medicine quasi-brand", and launched more than 110 kinds of Chinese herbal medicine products, which effectively drove the income of 11,000 pharmaceutical farmers. Song County has become a veritable "Central Plains Medicine Valley".

Science and technology innovation empowers "vision" to "reality"

In the Spring Jinghe, in the Central Plains Medicine Valley Science and Technology Innovation Park of the Henan Academy of Sciences, various projects are in full swing. On April 20, the 2024 Zhongyuan Medicine Valley Construction and Development Conference was held in Song County, and the conference also released the unveiling of the leading projects, and a number of key projects were signed. Here, every link witnesses the vivid practice of the strategic deployment of "inheritance, innovation and development of traditional Chinese medicine".

What was once a blueprint has now taken shape.

"Chinese herbal medicines all over the world contain different active ingredients due to differences in geographical environments, and we are committed to standardizing and standardizing Chinese herbal medicines to ensure consistency of quality and reliability of efficacy. In the Innovation Center for the Discovery of Active Ingredients in Traditional Chinese Medicine, Professor Ma Bingji and Associate Professor Wang Li of Henan Agricultural University led the team to conduct scientific research here.

Zhongyuan Medicine Valley Science and Technology Innovation Park adheres to the concept of collaborative innovation, scientific and technological agglomeration, three-medical linkage, and three-innovation integration, builds a new ecology of innovation and entrepreneurship of "enterprise questions", "scientists answer questions" and "government support", and effectively gathers biomedical innovation technologies and high-end talents inside and outside the province to serve the development of Songxian County's biomedical industry.

The only way to innovate is to win people. In the first batch, 13 academicians and expert innovation teams have been introduced into the Zhongyuan Medicine Valley Science and Technology Innovation Park, and 7 innovation centers have been built, involving germplasm resources and improved seed breeding of Chinese herbal medicines, quality evaluation of Chinese medicines, stem cells and bioengineering, and health of traditional Chinese medicine. Relying on the abundant resources of Chinese medicinal materials in Funiu Mountain, it brings together innovative resources in the field of traditional Chinese medicine at home and abroad, realizes research and development in universities and scientific research institutes, and cultivates small-scale, pilot-scale and industrial cultivation in the park.

At present, the Zhongyuan Medicine Valley Science and Technology Innovation Park has initially formed a complete innovation ecosystem of "R&D pilot + incubation acceleration + science and technology innovation fund + industrial operation". It has provided 31 "à la carte" scientific and technological services, and successfully transformed 17 innovative achievements, realizing the "two-way rush" of scientific and technological innovation and technical research from top to bottom and bottom up.

The business format around the lake "mountain city" becomes "lake city"

Approaching the "May Day", along the vast Luhun Lake, listen to the unique spring sound of the village, and look out at the lakeshore, flocks of birds dancing and flying up and down......

Luhun Lake, known as the "Erhai Lake in the Central Plains", is the fourth largest reservoir in Henan Province with excellent water quality. It is the consensus of Song County to do a good job in "landscape articles", shape the brand of health resorts, and build Huanlu Hun Lake into a tourist destination that "can attract people, retain guests, and are reluctant to leave".

In the afternoon, tourists taste tea outside the "fish and squid shop" on the shore of Luhun. "Sitting here and looking at the past is like being on the beach!" said Mr. Zheng, from Jiaozuo. Cycling around Luhun Lake in spring and autumn every year has become a reserved leisure project for him and his friends.

On the one hand, there is a sparkling, clear water like a mirror, on the other hand, there are tea bars, coffee shops, characteristic homestays, health care service centers accompanied, as an important node in the development of the business around the lake, Luhun Lake has become a new landmark of "lake city economy" in Song County.

In order to comprehensively promote the construction of "Hushan Suji", Song County has explored and built a new industry of "traditional Chinese medicine + health tourism", implanted health care formats in the "three high-end homestay areas" around Baiyun Mountain, Luhun Lake and Tianchi Mountain, laid out characteristic health care points for traditional Chinese medicine diagnosis and treatment, implanted health intervention and conditioning services such as massage and acupuncture, medicinal diet health preservation, and ecological recuperation, and built 78 characteristic homestays and 20 exemplary traditional Chinese medicine diagnosis and treatment health care service centers.

Today, the "two major health and wellness industry clusters" of the northern lakeside leisure and health demonstration belt and the southern forest health and wellness demonstration belt have been formed, and the comprehensive income of 120 million yuan was achieved last year. "Mountain City" is speeding up the pace of transformation to "Lake City", and the brand of "Central Plains Medicine Valley Health and Wellness Resort" is constantly gaining popularity.

In this season full of hope, the people of Song County unite as one, actively explore, and pursue their own dreams. Xin Junfeng, Secretary of the Song County Party Committee, said that Song County will give full play to its unique natural and cultural resource advantages, continue to promote the development of the traditional Chinese medicine industry, promote the transformation of Chinese herbal medicine planting to emerging industries such as biomedicine, big health, and new cultural tourism, inject new vitality into Song County, and strive to achieve the high-quality development goal of enriching the people and strengthening the county.

Read on