On the afternoon of April 29, the Information Office of the Jinan Municipal Government held a press conference to interpret the recently triggered "Jinan Action Plan for Promoting the Development of the E-sports Game Industry (2024-2026)" and "Several Policies and Measures for Promoting the Development of the E-sports Game Industry in Jinan".
At the press conference, Pang Daofeng, Secretary of the Party Committee and Chairman of Shandong Cultural Tourism Media Group, introduced that on April 20, the "2024 CrossFire Professional League Spring Finals" hosted by Shandong Cultural Tourism Media Group was successfully held in Jinan. This event is the first national top professional e-sports finals event held in Shandong Province. As a key project in the planning path of Jinan's e-sports industry, it has played a huge role in promoting Jinan's construction of a "famous e-sports city in the Yellow River Basin" and the characteristic culture of e-sports in Quancheng.
The spillover effect of top-level events is fully unleashed. As a popular IP in the field of e-sports, "CrossFire" has a huge fan base and high market attention, and tickets for the finals were sold out within 5 minutes. On the day of the event, a total of 5,000 e-sports fans from all over the country gathered at the competition venue, and more than 30 million viewers watched the event through online platforms such as Huya, Kuaishou, and Douyu. At the same time, many e-sports enthusiasts gathered at the Jinan Sunac Park E-sports Carnival and the sub-venue of the TransUnion Night Market to cheer for their respective teams. Statistics show that the proportion of viewers in the province of this event is 31.58%, and the proportion of viewers outside the province is as high as 68.42%. The event and related activities have directly driven the economic benefits of the six elements of "eating, living, traveling, traveling, shopping and entertainment" to the local area, reaching more than 35 million yuan.
"E-sports + cultural tourism" polishes the business card of Jinan. Pang Daofeng said that in addition to the event itself, Jinan's rich cultural and tourism resources also left a deep impression on the contestants and e-sports enthusiasts, and expressed their love for Jinan's beautiful scenery and food through a variety of ways, which is also the focus and starting point of Jinan's vigorous development of the e-sports industry. Through this event, the elements of urban cultural tourism are integrated into e-sports events, and with the help of the strong attraction of e-sports events, culture is infiltrated into young groups, and people see for the first time that Jinan's new exploration has been opened in the way of cross-border integration of "e-sports + cultural tourism", which also makes Jinan attract fans out of the circle.
Open a new chapter in the development of Jinan's e-sports industry. Jinan needs e-sports, and e-sports needs Jinan. Compared with Beijing, Shanghai, Guangzhou, Shenzhen and some southern cities, the e-sports market in the north has not yet been fully developed, and the top e-sports events have landed in Jinan, which is already a "weather vane", and this event shouted the slogan of "Quancheng is strong enough", which shows Jinan's ambitions. As a famous software city in China and the capital of Shandong Province, Jinan's profound cultural heritage and perfect network ecology can empower the R&D and industrial implementation of e-sports, and make the e-sports industry stable and far-reaching.
Pang Daofeng said that in the future, Shandong Cultural Tourism Media Group will actively introduce popular e-sports IP events such as Honor of Kings and Peace Elite to land in Jinan, and help Jinan's e-sports industry to achieve branding, internationalization, standardization and integration development, and attract more customers to come to feel and experience spring water culture and e-sports culture. (Jinan Times, New Yellow River Reporter: Du Lin)