If you are a user, what do you value most when buying a tractor? brand, price or quality? These are all important factors that affect the user's purchase, but in the mouth of the local user in Guanyun, we also got an answer - "for Mr. Zhu!"
Zhu Jun, general manager of Guanyun Junfeng Agricultural Machinery Sales Co., Ltd
Who is this "Mr. Zhu" and why does he have such great influence? Before that, we must first understand what this company does. Guanyun Junfeng Agricultural Machinery Sales Co., Ltd. was established in 2018, and has developed from a single agricultural machinery sales to the current agent sales of multiple brands such as agricultural equipment, automobile and auto trade. The sales volume has also increased from the initial ten and twenty units to hundreds of units per year, with a peak of more than 300 units and annual sales of 60 million.
Zhu Jun, as the manager of Junfeng Company, is an easy-going middle-aged man who loves to laugh, and he does not have the frame of a general manager. When we were at the event site, we accidentally dropped a radio device, and Zhu Jun was also enthusiastic to help us find it, and circled around the machine for a long time until we finally found it.
Relying on this enthusiasm and easy-going, Zhu Jun led Junfeng Company to quickly open up the local market, and with the expansion of the company's business, the demand of users is also increasing. At that time, there were users who needed high-horsepower tractors to plow the ground, so taking advantage of this opportunity, Zhu Jun also began to consider whether the company's business scope could be expanded further?
In the second half of 2018, Zhu Jun and his team embarked on a trip to Shandong, hoping to achieve two-way travel with manufacturers in this market investigation. Shandong is a major agricultural machinery province in the mainland, gathering major domestic tractor brands, to choose the most suitable tractor for the development of Junfeng among these brands is not a simple matter.
Also in 2018, Junma Road, a young brand, also began to emerge, relying on the three advantages of industry depth, absolute cost performance and strong support for dealers to firmly attract Zhu Jun's attention.
Zhu Jun is communicating with users
"Junmadao's financial support, technical support, and service support for us are very large, and the supply of spare parts is very sufficient, which are directly placed in our warehouse. In this way, if there is any problem with the user's machine, we can solve it as soon as possible, and we don't have to waste time waiting for the accessories to arrive. Zhu Jun commented on the support of Junma Road to dealers.
After deciding to act as an agent for Junma Road, Junfeng Company put into work with 100% enthusiasm. The team of Junfeng company is very professional, Zhu Jun introduced to us the composition of the team: "I myself came out of the agricultural machinery industry, and the sales were specifically responsible for selling agricultural machinery before, and I also did maintenance in relevant large factories before maintenance." It can be said that our service force is the best in the local area, we have the experience, the strength, and the best service attitude. ”
All along, Zhu Jun has been adhering to the business philosophy of service to create new value, insisting on using service to drive sales: "Our service is a service regardless of the cost, 24-hour service, as long as the user reports the fault, no matter what the situation is, we will arrange the maintenance personnel to rush over as soon as possible to understand what the situation is." Allocate accessories according to faults, and strive to solve the problem as quickly as possible. ”
In fact, it is true, during our interview, most of the users mentioned that Junfeng's service attitude is very good, and it can be solved by phone, so they never have to worry about the after-sales problem of the tractor.
Zhu Jun's business experience is not only good service, but also likes to discuss and communicate with users. How is the land planted now, how does Junma Road feel, and what news has happened to the agricultural machinery industry recently, etc., are all topics exchanged between Zhu Jun and local operators. In the chatting content like homely talk, Zhu Jun narrowed the distance with users and made them good friends.
The combination of professional team and the best service with Junma Road tractors has achieved the first result in the county for three consecutive years, and has also won the title of excellent agent of Junma Road. It can be said that since the agency of Junma Road, Junfeng Company has also responded to the slogan of "good luck", and its performance has been booming.
But the market can not always be smooth sailing, since the beginning of 2024, the agricultural machinery market has entered a "cooling-off period", when asked how to view this phenomenon, Zhu Jun pondered for a moment, answered: "Now the market is sluggish, one is that the user's recognition of the national four products needs to be improved, the second is that the user feels that the cost of use is relatively high, and the third is that the latest three-year subsidy policy has not come down, and the user still maintains a wait-and-see attitude." ”
As a participant in the market, what Zhu Jun can do is to do a good job, just like the latest slogan of Junma Road, "car authenticity, kindness, Junma Road", win the market with quality, and win the trust of users with service.