When I was surfing last week, I accidentally saw such a hot search-
#帅是真的帅 Meanness is also really meanness#
is about the boss Yao Zhiming played by Xu Kai in the popular "Chenghuan Ji".
Actually, I can probably get the meaning of the show.
Su Zha's is a popular male protagonist, coupled with Xu Kai's face, another ideal boyfriend on the Internet came out.
Source: @福多多drama有blessed
However, this marketing incident provoked my question-
There is nothing to say about whether handsome or not, the question is how can "mean" be considered a good word now?
It is necessary to return to the play itself first.
Mai Chenghuan (played by Yang Zi) is a civilian girl who grew up in an alley in Shanghai, and Yao Zhiming (played by Xu Kai) is the new director of the hotel where she works.
And the first time the two of them met, I got the soil, and I couldn't wait to run away on the spot.
@保洁阿姨 (or uncle), someone is playing a vulgar joke of spilling coffee on your turf!
But don't panic, although this start is a bit ghostly, it doesn't mean that "Chenghuan Ji" is not innovative.
After Mai Chenghuan quickly disposed of the coffee stains for the boss, the straight man in the suit with three points of ridicule, three points of coolness, and four points of nonchalance took out his wallet and gave her a stack of 100 yuan bills!
First of all, if someone takes money to humiliate me like this, I will definitely take it (no).
But the key problem is that this behavior is still too unbelievable!
In Yishu's original "Chenghuan Ji", the two met at a drinking party, although Yao Zhiming was a rich man, he was very easy to put off the shelf, so it also left an impression on Mai Chenghuan.
A beautiful pale green and silver-bottomed Mercedes-Benz sports car stopped in front of her, and the driver was none other than Yao Zhiming.
"I'm your driver, Miss Mai, where are you going?"
——Yishu "Cheng Huan Ji"
This is a novel written by Mrs. Shi when she was over half a hundred years old (1996), perhaps she also felt that the lights and wine and spenders she loved to write when she was young were too outrageous, so this meeting was written simply and cutely.
Who would have thought that nearly 30 years have passed since then, and this kind of drama of suddenly paying a huge sum of money to buy the dignity of the poor is still being staged!
Obviously, what the drama version wants to create is a stereotypical boss who is so exaggerated that he lacks heart.
He is the kind of abstract iceberg monster that I only fantasized about when I was plagued in junior high school, he has no knowledge of the world, too much money is his biggest trouble, and his few warmth will turn into a sentence: "Girl, you are playing with fire".
However, in reality, this kind of person is often 10,000 percent of cheap men.
Because he always only focuses on himself and refuses to connect with others, he has no intention of contributing to his ability to instrumentalize people for a second.
The heroine can be a tool for him to use at hand, and he doesn't need any psychological burden.
Doesn't matter
She was originally a pawn that suddenly appeared
Unnecessary white waste
You will find that he never gave very little.
In the last second, I thought that Mai Chenghuan was the unqualified employee, and in the next second, when I heard that Mai Chenghuan could help my performance, my attitude changed 180 degrees.
From the previous disdain for her, to the company meeting, she became the only "bird" who was recognized for her work.
And this trick is really vicious.
Behind it is that he not only saw through the essence of Mai Chenghuan at a glance that she was still a little girl who had not grown up, but also tried to prove herself externally by relying on her work ability, and more importantly, he could also take advantage of this.
This is the danger message about him.
He is the kind of person who has the right to choose human nature.
Because the vision is too poisonous and too thorough, you can always see at a glance what the other party desires the most.
And because he seldom uses his sincerity, he has a grasp of human nature again.
To put it bluntly, he can make Mai Chenghuan sad for a second by being expelled, and he can also make the other party happy instantly with just one word of praise.
The joys, sorrows, and sorrows of the other party are all in his control.
So, why is "meanness" repeatedly portrayed as a charm in film and television dramas?
If you want me to say that I can't do without, it's still the deceptiveness of meanness itself.
A mean man like Yao Zhiming looks at it, because of his good looks and successful career, those cold words that make people can't get off the stage have become cute existences.
However, if you think about it again, is the poisonous mouth really a "small shortcoming" worthy of praise?
It cannot be denied that in many film and television dramas, many attractive male characters use poison to bring out the softness of their hearts, focusing on a contrast.
But pay attention, the reason why they are attractive is ultimately based on the purity of their hearts.
Zhenxuan in "I Am Jin Sanshun", an out-and-out poisonous rich second generation.
When Sanshun first met him, his hair accidentally got tangled around his clothes.
He swished and snapped a pair of scissors on the grounds that I didn't have the time.
He has no choice but to do things, however, I never think he is a mean man.
He doesn't have that refined egoistic mindset.
In the elevator, his mother forced him to go on a blind date and get married early.
But what he said was that I could also take Mi Zhou's (niece) hand and go to class.
In essence, he is a betrayer of that plutocratic world.
In his world, it is more important to pursue what he wants than "profit".
However, for people like Yao Zhiming, the concept of "wanting for themselves" rarely appears when they do things.
Gong Wei in "Little Times" met Lin Xiao who tripped over high heels, and his eyes crossed over her head without blinking.
Because from "The Devil Wears Prada" to its prototype, he is being taught that as a fashion practitioner, he should be efficient, ruthless, and everything is absolutely centered on work.
Zhenxuan is different from people like Gong Wei and Yao Zhiming in the drama version.
Gong Wei is a secondary 2 character who will be born in the campus novel 17 years ago, and he is entrusted with the dream of the primary fourth teacher to be looked up to by everyone, and more closely, he is not a specific human being, but just a symbol of Guo's aesthetics.
Their design principle is to arm themselves with 99% mean arrogance and leave 1% warmth to move the audience.
However, people are not products, and no matter how well the parameters are adjusted, they cannot show the complexity of human nature.
Whether it is Gong Wei or Yao Zhiming, they all seem attractive because of too many labeled features, but this charm cannot withstand materialization.
We're past the age of taking this kind of proportioned pseudo-personality as a cute point.
In the final analysis, the mouth is poisonous and cheap, and the real key to likability lies in the "truth" under the mean surface.
Ho Chung Hang in "Hong Kong Love Story" is an extremely mean but to the point real estate agent.
He is snobbish, hypocritical, and vicious, but he is so cheap that he pokes at the cool points of modern people, and the more he scolds, the more I applaud.
When you listen to his words, you're just scolding the unlucky guy in front of you?
In fact, his cheapness points to this oppressive era, it is the world that makes him a slut, and he wants to bully all mankind with cheapness.
You two are the ones who can't afford to buy a house
And I'm the one who can afford it
I teach you
Just listen to me
So the poison of the mouth is really not a small disadvantage for them to laugh at.
Poison is more like the way they talk to the world.
You may feel that this kind of person is hateful at first, but you can also see his philosophy of survival and struggle, and all his personality traits have a origin and basis.
And Yao Zhiming's meanness is an overhead buff from the sky.
The screenwriter just wants you to be dumped by him, but he doesn't think about how a person with no humanity can be loved.
In the original work of "The Story of Cheng Huan", it is written that Yao Zhiming proposed to Mai Chenghuan, which now seems quite interesting-
Yao Zhiming hugged Cheng Huan in his arms and put his chin on the top of her head, "You really love him (referring to Mai's ex-boyfriend Xin Jialiang), you are just coveting my body." ”
"It's hard for you to tell so clearly. ”
"I was taken advantage of. He smiled.
The cunning Yao Zhiming suddenly broke Mai Chenghuan's mind: at first, he was just hungry for his body.
At this time, the positions of men and women were reversed, and Mai Chenghuan became the dominant person.
Let's not talk about the degree of restoration of the drama version of the novel, but only compare the design logic of the characters.
In the original version of Yao Zhiming, career and love are successful at one point, that is, transparency. He can quickly judge a person's needs and goals, and he can also get to the point of the problem.
But his core charm point is actually "knowing that this is what he does", he knows Mai Chenghuan's original intention, but he does not change his dedication to love, which produces the charm of the character.
And what about the drama version.
There are too many character constructions, but the logic doesn't make sense.
He crooked his mouth contemptuously, and he did it all.
Of course, this kind of mean tyrant also has a forward-looking vision.
Gong Wei, who is also from a rich family, is a rare person who can make Gu Li deflated.
He poured two cups of tea for Gu Li to taste separately, and just as Gu Li was happy to analyze, he suddenly shattered the illusion of consumerism.
Everything is psychological
It looks different
Often, there is no difference
But as you can see, this transparency is not for mutual understanding, but only for the sake of cheapness.
On the one hand, the problem with this utilitarianism is flattening, so that the whole character has no flaws, and therefore it is all flaws.
On the other hand, there is a lack of persuasion.
It's hard to believe that such a person would have a real heart, because he seems to be calculating you all the time.
I only care about the result
As for how the process is
I don't care
This kind of character is more typical of Ouyang Ke in "Shooting the Condor".
Cunning and vicious, unscrupulous, but after the face is completely exposed, you can also PUA you in turn, a sentence of "I dare to do anything for you", instantly whitewashed his personality flaws into cruelty to the world, only for you infatuation.
You don't take it off, do you?
I'll let the old beggar die without a whole body
I dare to do anything for you
This is the essential difference between them and ordinary people.
Rather than saying that they reach success by playing with human nature, it is better to say that they live themselves as a methodology.
Is it just that such a consequential life is really happy?
In terms of personality, Yao Zhiming may be different from others, but what remains unchanged is their absolutely self-centered personality.
I'm worried about that.
When creators want to make meanness a charm point through mouth poison, supplemented by money power, perhaps they forget that for the really mean, meanness is never a tool to hide themselves.
It's like poisoning them, it's a way to talk to the world.
Being mean to them is also just a part of their true self.
To put it more bluntly, is this handsome person mean or Xu Kai himself?
Marketing doesn't make it clear and is deliberately confusing concepts.
This kind of marketing that treats personality flaws as charm is repackaging some of the daddy elements that we have been opposed to for many years and becoming our rations again.
Marketing is not a panacea, it's not a bad character to dress up, and it's all worthy of eating at the table.