In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment, and imagining new wonderful, opportunities and a promising future.
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Spring and scenery are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · Xiong Tianbo, general manager of BYD Formula Leopard Automobile, was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Brand development requires long-term accumulation, and the release before the auto show is user-centric
On April 16, 2024, BYD Formula Leopard Automobile released the spring press conference of Formula Leopard in Shenzhen, with the theme of "Fanghua", which is a press conference with many plans, and this preparation has been planned since October 2023. According to Xiong Tianbo, general manager of BYD Formula Leopard Automobile, BYD Formula Leopard Automobile as a relatively new brand, the development needs a long-term accumulation process, at the beginning of the launch of the Leopard 5 product, it was also expected that everyone may have a very vague understanding of the Formula Leopard brand, but we said to the outside world at the time, Formula Leopard has a 2+X product line, especially when everyone heard that you Formula Leopard has off-road, and there are sports cars, it feels very vague, so we have made very careful preparations.
General Manager Xiong Tianbo made such an analogy, as if making a table of dishes, the first generation of the formula leopard product out of the overall situation, we mainly want to tell you what the brand of the equation leopard means, just like our name, many people will think that the equation leopard is very strange, what kind of name is this, we also told you at this press conference, the equation leopard is all the unknown world has a solution, the equation is solved, the leopard is our answer, this is our product, this is a very important point for us to do this press conference, we hope to let everyone have a very clear understanding of the formula leopard brandWe are a brand that is using technology to build benchmarks and solve the world with products.
Formula Leopard models are all brand new products, so the release method of the family bucket is specially arranged before the auto show, and such a press conference was held before the official debut, which is more about the concept of the brand. At this press conference, the family-style design language of Equation Leopard's Vientiane universe was officially unveiled, and General Manager Xiong Tianbo believes that this can better reflect the consistency of the brand.
More importantly, Formula Leopard is a user-centric brand, so General Manager Xiong Tianbo said that more than 100 users were invited to Shenzhen before the auto show, and they participated in the release of the first generation of Formula Leopard brand, and handed over all of them to customers in the field at that time. Before that, everyone had no understanding and no perception of Formula Leopard, a cold product here, when customers participated together, we felt that everyone felt the freshness, temperature and vitality of the Formula Leopard brand, which is why we want to do such a thing before the 2024 Auto Show. At this auto show, we are more about showing the products of Formula Leopard, and we bring the products here, so that everyone can take a look at the real cars of the 583 hard family and SUPER 9, and feel more about the Formula Leopard products themselves.
The two product lines are on full display at the show, combining performance and aesthetics
According to General Manager Xiong Tianbo, during the 2024 (18th) Beijing International Automobile Exhibition, the products of the two product lines of Formula Leopard were displayed, and the first one was of course the star product Leopard 5, which is defined as new energy off-road, which opened a new category of new energy off-road. General Manager Xiong Tianbo emphasized: "To be precise, we have redefined the standard of new energy off-road, and the Leopard 5 brings customers the dream of both life and distance." ”
The second blockbuster product brought by Formula Leopard during this auto show is the Leopard 8, which is based on the DMO platform like the Leopard 5. However, the Leopard 8 is larger than the Leopard 5, and it will be a little more advanced in terms of various configurations, luxury, etc. General Manager Xiong Tianbo said that this is the understanding and definition of the hard-core flagship of Formula Leopard, and the other star model is SUPER 3, that is, the concept car of Leopard 3. It is a pure electric trendy toy species, we feel that it is a kind of agility and personality, it is a bold interpretation of agility and personality, and the equation leopard wants to convey the attributes of its fun. After the release, the popularity of SUPER 3 exceeded our imagination, and everyone's desire for this product is still very high, which is also a carrier for young people to better express themselves.
Another blockbuster product displayed during this auto show is the SUPER 9, the concept car of the Formula Leopard is similar to the design under the sports car category, very cosmic concept, the appearance looks like a space capsule, this model from the first appearance to the present, many people will say that it is his dream car. General Manager Xiong Tianbo said with a smile that even before coming to the EV Vision interview room, there was a customer who wanted to place an order on the spot, saying that if the SUPER 9 was opened now, he would place an order immediately. From the design language of SUPER 9, Equation Leopard considers the combination of performance and aesthetics, which will make your heart pound, with its sense of speed and power. However, Equation Leopard believes that it will actually be a very important support for the brand, and it is a category of products that distinguish the Equation Leopard brand from other brands.
The potential customer base continues to expand Leopard 5 makes life more enriching
The platform used by Equation Leopard is called the super hybrid off-road platform, so its first customers must attract users who like off-road, Leopard 5 has just completed crossing N39, Equation Leopard is the first new energy brand to cross N39, Leopard 5 is also the first new energy model to cross N39, which is a very remarkable thing. General Manager Xiong Tianbo said that the product power under the DMO platform is really subversive feelings and experiences, so the scope of Leopard 5 customers has indeed hit some off-road veterans and off-road people who are willing to accept new things, and now many people drive Leopard 5 into the desert, to cross no man's land, etc., this must be the first wave of customers we attract.
In addition, the second wave of customers of Leopard 5 still has a lot of demands for distant places, and on the whole, there is a little more time, and he thinks that I will explore farther distances, and this wave of customers is now also a large part. According to General Manager Xiong Tianbo, many of Equation Leopard's customers have never driven an off-road vehicle or a big car, and everyone is unfamiliar with this product. The advanced DMO platform technology of Equation Leopard made him feel very excited and willing to try, so that some potential customers have also appeared. They find it interesting to buy this car, and the weekends are suddenly going to be very rich, busy, and full of activities. In the past, it was always said that buying a car made a friend, but now the owner is buying a car to make a group of friends, and suddenly found that his circle of friends has expanded all of a sudden. General Manager Xiong Tianbo believes that this kind of fun is also a surprise brought to everyone by the brand Formula Leopard, and many customers will also say after buying Leopard 5, it turns out that I buy a car is to buy a car, and now how to buy a car Life suddenly becomes so rich.
The products will continue to improve and enrich, and the basic work in the early stage needs to be done well
General Manager Xiong Tianbo said that after the product family bucket was displayed during the 2024 Beijing Auto Show, everyone will have a basic understanding of the brand of Formula Leopard. The next thing Equation Leopard has to do is to continuously improve and enrich the product, and a Leopard 5 to support a brand will make many people misunderstand the brand. Therefore, the first product to be released is the Leopard 8, which is expected to be released in the third and fourth quarters of 2024, which will make the product matrix under the DMO architecture more abundant. In addition, the SUPER 3, a pure electric product that everyone has paid attention to and demanded, is also accelerating in full force to see if it can be launched in 2024.
The general manager Xiong Tianbo also deliberately emphasized that the Equation Leopard brand still wants to do a good job in the basic work, from the first release of the product to now only 6 months, so in fact, the current channels of the Equation Leopard brand are not enough, many people are talking about not seeing the car, not trying the car, and it is too far for some people. The basis of marketing is to do your own things well, and Equation Leopard will focus on 2024, so that more people will have the opportunity to learn about Equation Leopard and see Equation Leopard's products. As for the service system, it is the biggest asset of Equation Leopard, and the most valuable is Equation Leopard's customers, and we have a lot of things that we have not done well in the early development, which has brought a very bad feeling to customers. Therefore, Equation Leopard will carry out the service system improvement plan in the future, only by doing a good job in service and reputation, customers will be endless, and everyone will be more willing to share your brand and products, and the best marketing is to impress the most loyal customers with sincerity, so this is actually Equation Leopard's understanding.
For the 2+X product line, General Manager Xiong Tianbo introduced, in fact, the 2+X, X here is not 1, nor 2, in fact, it represents a kind of infinite malleability, Equation Leopard has done a lot of pre-research on categories before, and now wants to do a good job in the two categories launched, but the main product of Equation Leopard still wants to find some differences, so customers are also very welcome to create an extension line of X with Equation Leopard.
Write at the end
With the gradual popularization of new energy vehicles, new energy hard-core SUV models have gradually attracted the attention of consumers. Compared with traditional hard-core SUV models, new energy hard-core SUVs have unique advantages in terms of mechanical performance, intelligence, IoT, comfort, body safety and electrical safety. As a professional personalized brand under BYD Group, Formula Leopard has become the sales champion of new energy girder hard SUV for three consecutive months, and its cumulative sales have reached 16,775 units, which fully shows that new energy hard SUV models are gradually being accepted by consumers.
As introduced by General Manager Xiong Tianbo, BYD Formula Leopard Automobile, as a relatively new brand, needs a long-term accumulation process for its development. Over time, after the basic work of the Formula Leopard brand is further improved, so that more people have the opportunity to understand Formula Leopard and see the products of Formula Leopard, I believe that more consumers will trust and choose new energy hard-core SUV models. BYD Formula Leopard, which has always adhered to the principle of impressing the most loyal customers with sincerity, will surely achieve more proud results in a richer product line, let's wait and see!