In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment and imagining new wonderful, opportunities and a promising future.
Spring and scenery are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · In an exclusive interview with the theme of "New Vision - Opening a Smart Future Travel", Wang Peng, Director of the User Relations Department of Dongfeng Fengshen Marketing Division, was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
A new chapter in the electrification strategy, is the Fengshen L7 a milestone innovation?
At this Beijing Auto Show, the debut of Dongfeng Fengshen L7 is not only a display, but also a milestone in the electrification strategy of Dongfeng Fengshen brand. In this regard, Wang Peng emphasized that the L7 is of great significance as the brand's first plug-in hybrid model, which not only accelerates the electrification process of Dongfeng Fengshen, but also plans to launch no less than five high-quality new energy models in the next three years, so as to improve the product matrix and enrich the user's choice.
He said that Dongfeng Fengshen L7 is equipped with Dongfeng Group's latest research and development of Mach electric hybrid technology, which is in a leading position in the industry, it can not only achieve pure electric driving, but also extend the range and plug-in hybrid driving, is the key landing model of Dongfeng new energy technology strategic deployment. The launch of Dongfeng Fengshen L7 indicates that users will experience a new hybrid driving experience, with a pure electric range of 205km and a comprehensive range of 1500km, as well as a fuel consumption of 3.8L and an acceleration performance of 0 to 100 kilometers in 6 seconds, all of which will bring users a long battery life, low energy consumption, strong power, high safety and ultra-comfortable product experience.
As a leader in the industry, Mach electric hybrid demonstrates its unique and outstanding advantages
Wang Peng further elaborated on the unique advantages of the Mach electric hybrid technology equipped with the Dongfeng Fengshen L7 compared with other hybrid technologies on the market. The technology has created a number of industry firsts, including the first-of-its-kind fusion configuration, the industry's most thermally efficient hybrid engine, the safest and most durable battery, and the leading i-Control intelligent electronic control system. Together, these core advantages have shaped a new standard for hybrid technology in China, providing users with an efficient and smooth driving experience in all scenarios. In particular, the Mach electric hybrid engine has the industry's highest thermal efficiency of 45.18%, and Dongfeng Group's reserve technology has achieved a thermal efficiency of more than 47%, which is expected to reach 48% by 2026.
In addition, the military-grade structural protection and quadruple safety enhancement adopted by Mach batteries, as well as the lithium dendrite self-healing algorithm, have significantly improved the cycle life of the battery, far exceeding the industry average. The AI predictive energy management system can automatically match the optimal driving mode according to real-time road conditions and users' driving habits, further improving the level of intelligence and personalization of driving.
It can be said that in the context of the progress of hybrid technology in the automotive industry, Dongfeng Fengshen L7 has demonstrated its significant competitive advantage in the same class of models with the latest Dongfeng Mach electric hybrid technology of Dongfeng Group. Wang Peng proudly pointed out that Dongfeng Fengshen L7 not only has a multi-functional driving mode of pure electric, extended range and plug-in hybrid, but also leads its peers in pure electric range, comprehensive range and battery cycle life, and is known as a "long and long range SUV". Dongfeng Fengshen L7's 3.8L feed fuel consumption, 6-second 0-100 km acceleration performance, battery that has passed strict safety tests, and full-scene adaptive noise control technology jointly provide users with low energy consumption, strong power, high safety and ultra-comfortable driving experience.
In addition, Dongfeng Fengshen L7's intelligent experience is also impressive, with 100% AI voice control in the whole domain, strong computing power brought by 8155 chips, rich Tencent ecosystem and L2+ intelligent driving assistance system, all of which make L7 at the forefront of the industry in terms of intelligence. Compared with other plug-in hybrid models with a pure electric range of 110km in the same class, the L7 provides a higher cost performance with a pure electric range of 205km, bringing users a value-for-money hybrid experience.
The measured battery life made a stunning appearance, and the strength far exceeded the expected performance
Before the auto show, Dongfeng Fengshen L7 demonstrated its commitment to restoring real car use scenarios by holding a pure electric range challenge and a long-distance high-speed driving live broadcast challenge.
Wang Peng explained that these challenges are not for simple digital competition, but to realistically simulate the user's driving environment, including urban areas, highways, national highways and other road conditions. Dongfeng Fengshen L7's performance in the challenge exceeded all expectations, with the measured results of pure electric range and comprehensive range reaching 320km and 2054km respectively, and the endurance achievement rate exceeded 150% and 137% respectively, which not only proves the strength of Dongfeng Fengshen L7's "reverse false standard", but also reflects Dongfeng Fengshen's deep understanding and respect for user needs.
In addition, the measured mileage of Dongfeng Fengshen L7 far exceeds the official calibration, which comes from the fact that the brand does not want users to bear higher car purchase and use costs in order to pursue longer battery life, but hopes that every user can enjoy "redundant calm", that is, in various actual use scenarios, they can get a range performance that exceeds expectations, so as to meet their core car needs.
With in-depth insight into user needs, Dongfeng Fengshen L7 is the best solution for accurate market positioning?
The launch of Dongfeng Fengshen L7 is a wise decision made by the brand after in-depth insight into market demand and user pain points. When talking about why the L7 with a pure electric range of 205km was launched, Wang Peng pointed out the limitations of the range of traditional hybrid models on the market. The survey found that many consumers who buy plug-in hybrid electric vehicles (PHEVs) prefer electric driving in actual use, and the pure electric range of existing models often fails to meet their expectations, which has become a major pain point for users. Therefore, Dongfeng Fengshen decided to create a PHEV model that can meet the needs of daily use.
According to the data, the average daily driving range of Chinese users is about 40km, and the 205km pure electric range of the Dongfeng Fengshen L7 means that users only need to charge it once in five days on a working day, which greatly improves convenience. In addition, the car's range also provides ample power for weekend hikes or occasional cross-city trips, while its external discharge function also expands the vehicle's use scenarios, such as electric grilling and movie watching while camping.
Finally, Wang Peng is optimistic about the market prospects of Dongfeng Fengshen L7.
He believes that as a strategic model for Dongfeng Fengshen's new energy transformation, Dongfeng Fengshen L7 not only carries the brand's pioneering mission in terms of technical value, product experience and user recognition, but also carries Dongfeng Group's latest and industry-leading hybrid technology. Dongfeng Fengshen is full of confidence in the product strength of L7 and believes that it will win the favor of users in the market.
Regarding the delivery time, Wang Peng said that Dongfeng Fengshen L7 has arrived in the store and invites the majority of users to experience it in the store. It is expected that in May this year, Dongfeng Fengshen L7 will officially start user delivery, when users will be able to experience the new driving experience brought by this innovative new energy model.
Write at the end
In the in-depth dialogue with Wang Peng, we were able to get a glimpse of the advent of Dongfeng Fengshen L7, which is not only a milestone in the electrification transformation of China's automobile industry, but also a firm step taken by the Dongfeng Fengshen brand on the journey of electrification. The Mach hybrid technology equipped with the new car not only demonstrates the technological confidence of China's automobile industry in the field of new energy, but also a strong proof of innovation strength.
The debut of Dongfeng Fengshen L7, whether in terms of battery life, energy consumption performance, or intelligent configuration, deeply reflects the detailed insight and satisfaction of user needs. In particular, the outstanding performance in terms of endurance and safety performance is particularly eye-catching. Wang Peng's positive outlook on its future market prospects reflects Dongfeng Fengshen's firm confidence in this strategic model.
With the Dongfeng Fengshen L7 about to start delivery, it will not only bring users a revolutionary driving experience, but also lead China's new energy vehicle market towards a new era of higher quality and intelligence.