Marketing guru Lei Jun's way to success
In this information age, the importance of marketing cannot be overstated. A good marketing strategy can often make a product stand out in the fierce market competition. And in China, when it comes to marketing gurus, Xiaomi's founder, Lei Jun, is undoubtedly a well-known name.
From Xiaomi mobile phones to Xiaomi home appliances and now Xiaomi cars, Lei Jun has always been regarded as one of the most marketable entrepreneurs in China. His marketing strategy has not only helped the Xiaomi brand win great success at home and abroad, but has also become an object for other companies to learn from and emulate. What are Lei Jun's marketing secrets? Let's find out.
Xiaomi marketing cheats
Lei Jun's emphasis on marketing can be traced back to the earliest days of Xiaomi's founding. He knows that a good product is important, but without a good marketing strategy, it is difficult to occupy a place in the market. Lei Jun developed a multi-pronged marketing approach from the beginning.
Xiaomi vigorously develops Internet marketing. Interact with rice noodles through social media, create hot topics, and use the communication power of the Internet to make the Xiaomi brand deeply rooted in the hearts of the people. Xiaomi has not neglected the importance of offline marketing either. Mi Home experience stores across the country allow consumers to experience the unique charm of Xiaomi products first-hand, thereby cultivating brand loyalty.
Xiaomi's new product launch conference can be described as a major attraction of marketing. At each press conference, Lei Jun will show the excellent performance of the latest products to the global audience through live broadcast. This not only satisfies consumers' curiosity, but also creates a sense of anticipation for new products, further stimulating sales.
Xiaomi has also used the strategy of "hunger marketing". By controlling the supply, the product is artificially created to feel in demand, thereby increasing the consumer's desire to buy. Although this strategy has been controversial, it is undeniable that it has earned Xiaomi quite a bit of popularity.
Lei Jun vs Liu Qiangdong: The Battle of Marketing Strategy
When it comes to marketing masters, in addition to Lei Jun, Liu Qiangdong, the founder of JD.com, is also a heavyweight. There is no shortage of-for-tat moments between the two in terms of marketing strategies.
As early as 2015, Liu Qiangdong praised Lei Jun's marketing ability. He said: "He (Lei Jun) sold Xiaomi mobile phones like this, tens of billions of dollars, that is definitely not an ordinary person." It can be seen that even peers can hardly hide their admiration for Lei Jun's marketing talent.
With Xiaomi's foray into the automotive field, Lei Jun's marketing strategy has set off a boom in the car circle. Other car companies have also followed some of Xiaomi's practices, such as live streaming of new product launches and offline experience stores. Some commentators believe that in the field of automobile marketing, Lei Jun has surpassed Liu Qiangdong and become the "marketing leader" of the industry.
Xiaomi's new marketing tricks
For the marketing of Xiaomi cars, Lei Jun extended Xiaomi's consistent marketing style, but also launched some new attempts.
Xiaomi Auto hyped up the new product launch conference, showing the excellent performance of SU7 to the global audience through live broadcast, creating a lot of topic heat. Xiaomi has also opened experience stores across the country, allowing consumers to experience the unique charm of Xiaomi cars in person.
Xiaomi cars are also "veterans" in supply control. According to media reports, when Geely's vice president visited Xiaomi's car experience store, he found that "there are not many people and there is no need to queue", reflecting that Xiaomi's "old routine" in manufacturing products is still handy.
Xiaomi Auto also took advantage of the huge rice noodle group accumulated during the Xiaomi mobile phone period. Relying on the word-of-mouth communication of rice noodles can not only reduce marketing costs, but also improve brand recognition and reputation. Xiaomi's marketing strategy incorporates Xiaomi's past successful experience, but also has new innovations.
Looking at Lei Jun's marketing road, it is not difficult to find that his marketing strategy runs through all aspects of Xiaomi's development. Whether it is mobile phones, home appliances, or today's cars, Lei Jun has used a variety of means to achieve the ultimate in marketing.
It is this superb marketing ability that has earned Lei Jun the reputation of "China's most marketing entrepreneur". His marketing strategy has not only helped the Xiaomi brand achieve great success at home and abroad, but has also become an object for other companies to learn from and emulate. Lei Jun's contribution to marketing has gone far beyond the scope of Xiaomi as a company, and has had a profound impact on the entire industry.
Developing a marketing strategy doesn't happen overnight. It requires entrepreneurs to have a keen insight into the market, an accurate grasp of consumer needs, and a skillful use of marketing tools. And Lei Jun is the integration of these elements to create such outstanding marketing achievements.