New opportunities for the rise of China's county seats
In this magical land, a long-dormant revolution is quietly emerging. The county, which was once regarded as backward and poor, is redefining its role and value with unprecedented vitality and vitality. This is a counterattack from the grassroots, a counterattack from the grassroots, and it is rewriting the map of China's economic development.
Consumption upgrade in the county
With the continuous development of the economy, the disposable income and savings rate of county residents are also steadily increasing. This has laid a solid foundation for the upgrading of the county's consumer market. The people of the county, who were once regarded as "small wealth is peace", now have a higher quality of life pursuit. They are eager to taste the fashion trends from the metropolis and experience better goods and services.
This change has also attracted the attention of many brands. Well-known chain brands such as Mixue Bingcheng and Zhen Kung Fu have set their sights on the county market. Through the way of open franchise, they quickly sink their products and services to the county seat. Some local brands have also taken advantage of the momentum and have gained a foothold in the county market with a deep understanding of local consumption habits.
Driven by characteristic industries
The rise of the county seat is no accident. This is a wave of development driven by characteristic industries. Some counties with unique geographical advantages, with bold innovative thinking, have successfully cultivated a number of characteristic industrial clusters and become the mainstay of local economic development.
Deqing County is a vivid example. After more than ten years of development, the geographic information industry here has become a leader in the country and even the world. The establishment of the United Nations Global Geographic Information Knowledge and Innovation Center highlights Deqing's leading position in this field. The take-off of the geographic information industry has not only promoted the economic development of Deqing County, but also set an example for other counties to learn from.
A boom in young people returning home
A wave of homecoming is also quietly emerging. Young people who once left their hometowns to work in big cities now find that the quality of life in the county is improving. The public facilities, educational resources, and medical standards of some counties have narrowed the distance with big cities.
In this context, the phenomenon of "county winners" began to surface. Some young people choose to return to their hometowns to start their own businesses, or to work locally and live a high quality of life. They interpreted the new concept of "leaving the hometown without leaving the land, leaving the land without leaving the hometown" with practical actions, and injected new vitality into the development of the county.
The low-price strategy seizes the market
In the face of the huge potential of the county market, many brands are also actively deploying. Some brands have adopted a low-price strategy in an attempt to quickly seize market share of the county market at a more affordable price.