Every time an "ugly person in domestic entertainment" is scolded, netizens will propose that if Guo Jingming is found to be a stylist, the aesthetics of the entire entertainment industry must be improved.
Because no star will be ugly from his hands.
Unexpectedly, Guo Jingming really "broke into" the beauty industry this time - in an unexpected way.
Recently, a makeup shop in Shanghai that is said to be "Guo Jingming is the boss" suddenly exploded on social platforms.
Although the per capita consumption is as high as 1,500, it still does not stop the enthusiasm of the girls who are eager to experience the "Guo-style aesthetics", and the appointments for various services are scheduled for May.
According to the review site, the most popular item in the store is a styling program called "color test".
So far, at least 800 copies have been sold on a single platform.
This price positioning, coupled with this popularity, makes many netizens curious.
"The makeup that doesn't come after washing my face costs me more than 1,000, did Guo Jingming paint it for me personally?"
01
The makeup shop rubbed on "Guo Jingming",
Immediately worth a surge?
However, according to the feedback from various bloggers, it can be seen that compared with ordinary makeup stores, this store is more similar to the expensive makeup stores that are very popular in South Korea.
It can be simply understood as "an amateur experience as an idol day", a makeup artist who has applied makeup to a celebrity will style customers according to the photogenic standards of female celebrities, including makeup, hairstyles, accessories, etc.
The most popular color test is to find out the "most suitable hairstyle and makeup style for customers" through a comprehensive analysis of appearance, skin color, temperament and other dimensions.
There are many Internet celebrities and ordinary netizens who have posted their experiences of testing and makeup in this store on social platforms.
@请叫我超总
The first is in the testing process, which is different from the online tests of "see if you are a winter type person or a summer type person in a second", the service of this store focuses on every detail.
Not only will we look for the color that best suits your skin tone, but we will also be meticulous about what kind of pattern you are suitable for, what shape of neckline, what style of jewelry and frames.
@黑心少奶奶
For lipstick alone, you need to use transparent cardboard to pull out a long series of lip prints of different colors and "try the colors" one by one.
@请叫我超哥
In addition to the intuitive effect display, there are also some seemingly unclear "professional measurements".
For example, use a soft ruler to measure the length and width ratio of your face in detail to analyze the most suitable hairstyle for you, and measure the arrangement of your facial features to analyze where to focus on when applying makeup.
In short, judging from the feedback on the Internet, the effect of such a set is comparable to reading 10,000 dressing skills tutorials.
@梨丸儿
It seems that in the next second, she can be reborn by relying on American businessmen, and it is not a dream for ordinary girls to become beauties who charm all beings.
Of course, the bigger highlight is still in the "female star makeup" in the back.
Many of the influencers who go to experience it are fashion bloggers, but they still often show surprised expressions in their vlogs.
For example, although I knew that celebrity makeup artists would often mix lipstick colors by themselves, I didn't expect it to be so complicated that they would use four or five products one after another, from lip liner to lipstick to blush.
"Now I know how difficult it is for a makeup artist to ask a celebrity for the same lipstick number. ”
@梨丸儿
The makeup tricks of idols that have only been heard of in rumors - casting shadows on collarbones and blushing on joints are finally seeing it this time.
A model who doesn't wear heavy makeup because of her usual work is also amazed by the makeup artist's ability to shadow the face and "pinch out the roots with her bare hands".
@超级FOX
In all fairness, many people have posted good results.
Although the Internet celebrity bloggers themselves are not bad, they can also draw eye-catching effects in the store.
Bloggers who usually follow the small smoky style of Europe and the United States, after painting, he transformed into a cute version of Jun Ji-hyun.
The "Asian Spice Girl Makeup" of the model above also looks sweet, cool and stylish.
However, the high consumer prices in the store still make ordinary people staggering, after all, according to a blogger's answer in the comment area, such a set seems to cost more than 10,000 yuan.
Many netizens who have experienced similar makeup in South Korea said that the service content is not bad, and the price of Korean makeup shops is much cheaper.
Now "Guo Jingming" has undoubtedly become the biggest gimmick of this store becoming popular on the Internet.
Whether it is a customer on a review website or an Internet celebrity on a social platform, they will mention that they are here to "experience the aesthetics of Guo Jingming's team." ”
But in fact, strictly speaking, whether this store is "opened by Guo Jingming" is still debatable.
According to media reports a few days ago, the main business entity of this store is Shanghai Persimmon Culture Media Co., Ltd., and Guo Jingming only holds 10% of the shares.
A clerk replied to reporters, "The house that opened the shop belongs to Guo Jingming, but he doesn't always come."
The second shareholder and the gold medal stylist in the store is named Shi Hui, who is a stylist that Guo Jingming often cooperates with, and has served as the chief styling director of "Qing Yaji" and "Cloud Feather".
Judging from all indications, this is more like a makeup shop opened by Shi Hui herself, while Guo Jingming is providing some convenience for friends and joining stocks by the way.
However, the attitude of the store itself is also very ambiguous, at least it did not make a clear cut with Guo Jingming.
For example, their official account previously posted a video on Xiaohongshu, directly referring to Guo Jingming as "Wuli Boss" (now the words "Wuli Boss" in the title have been deleted);
And the makeup artist in the store used his own account to publish and share posts, and he also directly called it "Director Guo's makeup studio".
02
"It can be said that Guo Jingming's filming is bad,
But it can't be said that he has a bad aesthetically."
However, even ordinary netizens don't care too much about whether the boss is Guo Jingming or not.
is like the highly praised message at the bottom of some videos: "He didn't do the styling in the movie, but the aesthetics of Guo Jingming's team are definitely not much worse." ”
The "content" of this makeup shop is like Moutai in the sauce-flavored latte and Longjing in the oriental leaves-
No matter how small the content is, as long as there is a little bit, it is enough to make the hearts of beauty-loving girls excited.
It's funny to say, whether it is a movie, TV series or variety show over the years, it is difficult to escape the scolding when it is almost stained with the word Guo Jingming.
As a result, it went around and around, and it actually became a golden sign in the aesthetic circle.
Nowadays, "Guo-style aesthetics" has almost become absolutely correct on the Internet, and it has gradually surpassed the evaluation category of movies and TV series, and has become an aesthetic universe of Paul Vientiane.
Whether it is people who hate him or people who like him, they have all reached a common opinion: it can be said that Guo Jingming is not good at this or that, but it must not be said that he is not good at aesthetics.
Recently, there is another hot search that echoes "Guo Jingming opens a beauty store", "Guo Jingming is the ancestor of the star explosion." ”
The reason is that in the recent acting variety show, "Brother Dahai" Ji Lingchen has become a joke on the whole network with his stunned temperament and incisors that people can't ignore.
As a result, it's not just who suddenly remembered that he was like this in Guo Jingming's movie-
It looks like he is deep in mind and explosive in battle, and there are even a few scenes that can be called "handsome guys with a sense of atmosphere", and the most important thing is that the upper incisors don't look very big.
Fake explosion: Makeup artist rabbit gives putty to the star's face.
Real explosion: Guo Jingming transforms stars as a director.
I remember that a few years ago, everyone quarreled over "whether Guo Jingming has any merits as a director", and now it seems that the road is narrow.
It is more appropriate for him to position himself as an aesthetic consultant, or to put it more Westernly, as an "aesthetic manager".
"Guo-style aesthetics" is a universe that is constantly evolving.
The early form refers to Guo Jingming's selection of delicate-looking actors and the most gorgeous costumes to create a drunken effect in the camera.
It also established an "aesthetic style" firmly bound to his name - delicate, broken, exaggerated, with a strong sense of comics.
This style runs through each of Guo Jingming's works, from the earliest "Small Times" to the later "Qing Ya Ji" and "Cloud Feather".
You can dislike the style as empty and pompous, but you can't deny that it's extremely recognizable.
So much so that whether it appears in the form of text, posters, stills or cut slices, it can make people recognize the taste of Guo-style aesthetics at a glance.
Previously, the most world culture had designed two posters for "Canglan Jue".
Looking at the carved and chiseled outline of this knife and axe, this strands of flying hair, it is Guo Jingming's style at a glance.
Later, Guo Jingming no longer seemed to be satisfied with only using top-level looks to create a visual feast.
Probably from the time he asked Yu Shuxin and Jin Jing to play "Cloud Feather", Guo's aesthetics entered the 2.0 era: the explosion and reform system.
Guo Jingming's explosive reform is actually the same as the makeup artist rabbit in principle - no matter whether the star is originally cute and energetic, they all have to be packed into thin, flashy, and fragile templates.
Yu Shuxin, who was once labeled as a "sweet girl" and "a refiner", became a "cold lady" after entering the group;
Comedian Jin Jing slimmed down the vest line.
It's just that compared with the "makeup queen Li Dan" who hit the face of the fine worm, Yu Shuxin and Jin Jing, who have lost weight, are obviously much more acceptable, and they are closer to the public aesthetics.
So a recent trend is that a star will break out every once in a while, "a new height of beauty in Guo Jingming's play".
Chen Duling, whose appearance and makeup level have always fluctuated, was praised as "ignorant and charming" in the banshee style in "The Return of the Big Dream".
Young actor Lu Yuxiao's Qi bangs style in the recent new drama was complained about being "silly" and "not good-looking".
So fans and marketing accounts began to gather to reminisce about how beautiful she was under Guo Jingming's lens.
As early as 2013, Guo Jingming said in an interview:
"I have one advantage, that is, my aesthetic is very accurate, and I can't say that it is good. Aesthetic accuracy means that I know very well what the public's aesthetic is, and then I will give him something half a level higher than this aesthetic. ”
The person who laughed at him at the beginning for "not being able to measure himself" found out ten years later that the clown was actually himself.
From celebrities to ordinary people, they all want to get into the shell of "Guo-style aesthetics" and experience a "big beauty".
03
Guo Jingming chose the right track again
Nowadays, when everyone mentions "Guo-style aesthetics", a commonly used description is "Guo Jingming is very good at storytelling and atmosphere".
Ironically, what he was most criticized for making movies back then was precisely "beautiful pictures but soulless, as if he was shooting MVs".
The "ticket inspector in Hall 3" once analyzed Guo Jingming's so-called "aesthetics", and the picture looks delicate and broken, but the vision and story are not well combined.
As a result, there is no emotional support behind all beauty, "it is a kind of simulation aesthetics that is as delicate as a line carving and as pale as a doll".
From the point of view of cinematic aesthetics, this is undoubtedly empty and suspended. But in the era of short videos, the fragmentary "atmosphere" is enough.
If you don't believe it, look at the clip of Yu Shuxin in "Cloud Feather", snowflakes drift in from outside the door, and the actor's hair moves slightly, giving a meaningful look -
Like a costume photo of a tourist attraction or a high-end version of a cross-dressing video of Internet celebrities on a short video platform?
You can even come up with a few tags right away: female killer, contrasting cross-dressing, cool dark makeup......
What's more, Guo Jingming is much richer than Internet celebrities, and he dares to spend a lot of money.
Back then, the costumes in "Little Times" were all luxury brands with hundreds of thousands, and even Yang Mi was amazed.
When filming "Qing Ya Ji", in order to make a wig set "to the length of the buttocks" with real hair, he went all the way to the village to "collect all the hair that can be found in the country".
Movie lovers will think what's the use of blowing this, the plot is rotten like that.
But at least it can become a big selling point for Guo Jingming's "pursuit of aesthetic perfection", and he said it in an interview.
Later, Guo Jingming was keen to use his own style to "change the star", and hit a more important point in the current public aesthetic mentality, that is, practicality.
Let the "Guo-style aesthetics" evolve from a simple makeup style to a methodology that can be copied and imitated.
In everyone's amazement and jokes about celebrities losing weight and changing their heads, Guo Jingming has gradually become synonymous with the "Beauty Transformation Plan".
"No star will appear ugly from his hands", and it has evolved into "no one can be ugly under the template of Guo-style aesthetics".
From this point of view, it is not surprising that a makeup shop with the name of "Guo Jingming" can become popular.
What is strange is why Guo Jingming is so "sluggish" and has not officially entered this track.
We wrote a few years ago about him as a brilliant businessman who always smells traffic and rules at the first time and bites tightly.
Now that no one cares about his title as a "best-selling author", the title of "Director Guo" is no longer convincing under the lower and lower ratings of his works.
Guo Jingming has also gladly accepted his new positioning, that is, "Star Transformation Master" and "Founder of Guo-style Aesthetics".
Yu Shuxin and Jin Jing filmed "Cloud Feather" to lose a "sense of coldness", and also became popular "Guo Jingming Diet Method";
He talked about how he forced the leading actors to eat oil-free and salt-free box lunches in variety shows, and asked them not to drink water after 6 o'clock.
The TV series that were filmed were always said to be terrible in terms of plot and camera movement, and now they no longer refute it.
It is enough to guard the final battlefield of "the picture and the actors are very good-looking, and I am still an aesthetic master".
Guo Jingming has a new drama to play this year, and he has been posting on Weibo for publicity in recent months.
But there is almost no mention of the common evaluation dimensions of film and television works, such as plot and acting skills, only high-definition photos of actors who have been carefully put together into long pictures.
The copy must emphasize that it is the "original frame" - that is, there is no post-production, and the picture is saved directly after shooting.
You see, Guo Jingming always knows what track to choose to be invincible forever.
Although he has not officially entered the field of beauty stores so far, netizens have already put forward countless fantasies about his future entrepreneurial projects-
Including but not limited to weight loss camps, domestic entertainment star transformation classes, service and chemical road outsourcing teams, and national chain photo studios......
If Director Guo can't make movies in the future, just pick one up.
I just hope that the price can be closer to the people, and let's see if the "Guo-style aesthetics" can be turned into magic when it comes to ordinary people.