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The business empire of Guo's aesthetic emerges
Many people think that Guo Jingming is the creator of the fancy world in the novel — and now it seems that this is not just a story in a book. SHISPACE, a makeup and styling shop in Shanghai's Jing'an district, seems to have become a realistic version of Guo Jingming's novel world. It's not as simple as smearing, and it's not as simple as cutting and shredding hair.
The store's service process, from color testing to styling design, reveals a persistent pursuit of detail at every step. When customers walk into the store, they feel like they are entering a beautiful new world of tailor-made products, where everyone can find their own colors and styles. This is the latest battlefield of Guo Jingming's expansion, not only in literature, but also in the beauty industry.
The story behind high consumption
Open any comment on "SHISPACE" and you'll see the number 1500 jumping around there. It's not just a number, it's a threshold, a status symbol. Someone can easily pay 10,000 yuan here, and for many people, this price may take months to achieve.
Customers are not only paying for the service itself, but also for the self-image that has been redefined. The in-store color test is more than just a test, it's an in-depth, personal aesthetic analysis through which customers find the best color for their beauty. However, many netizens can only humorously say about this kind of consumption, "We don't understand the world of the rich", and the funny and helplessness have also become part of the interaction.
Aesthetic controversy or aesthetic praise
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"You can laugh at Guo Jingming's movies, but his aesthetics, do you dare to challenge?" This sentence seems to have become a battle statement for Guo Jingming's fans. From not being favored to now becoming a great director, Guo Jingming's life trajectory is like an inspirational script. And his aesthetic, both in the book and in the extension of real life, such as SHISPACE, is particularly unique and avant-garde.
This store is undoubtedly a physical manifestation of his aesthetic philosophy, and a trace of 'Guo style' can be seen in the personalized service of each customer. Netizens ridiculed in their praise, but it was more of an undisguised curiosity and yearning.
When Internet celebrity aesthetics meets Guo-style mythology
Open social media, and you will find that Guo Jingming's store has become the focus of many discussions. Some people call it "a realistic version of the metamorphosis of a rich woman", while others compare it to an "amateur head change experience". The service provided by this store is like a personalized VIP transformation show.
Stylists aren't just choosing hairstyles and outfits for their customers, they're creating a photogenic makeover for everyone. The highlights on the collarbones and the colors on the tips of the fingers all tell the professionalism and sophistication here. Netizens have mixed comments on this, some shouting "good at playing", and some directly expressing their desire for this aesthetic.
Notes on the Secret of Guo's Business Empire
Some may frown at the sight of the store and its pricing, but others believe that "focusing on the high-end market and rejecting ordinary people's money" is itself a clear positioning for business. Guo Jingming is undoubtedly playing a game in the high-end market, and he seems to be playing it successfully.
Like the elaborate characters in his novels, Guo Jingming has built his own "fashion empire" in the real world. He not only let his aesthetic concept penetrate into people's lives, but also made his mark in the business field.
The ultimate battle: the battle between aesthetics and banknotes
When the last page is turned and the lights go out, what is left is the afterglow of the debate between "aesthetics" and "consumption". Guo Jingming's commercial attempt has undoubtedly once again sparked a discussion about aesthetics and values. Some are willing to pay for it, while others choose to sit on the sidelines.
But it is undeniable that, regardless of the outcome, Guo Jingming's name and his aesthetic concepts have been deeply embedded in the context of contemporary culture. This contest between aesthetics and banknotes is not only a commercial success, but also a microcosm of a cultural phenomenon. And the discussion and interaction of netizens is the truest reflection of this phenomenon.