As a writer and director, although there have been no new works for a long time, Guo Jingming is still active in people's field of vision.
Whether it is the popularity of "Little Times" or outrageous love rumors, Guo Xiaosi has earned enough popularity over the years, but his recent popularity is not because of lace news, but because of his marketing acumen and ability to make money.
The group purchase price is 15,000, and the profit is hundreds of thousands in three months, and a simple color test can make people throw five thousands of gold. Why are so many people rushing to be cut, and why is his shop so popular?
All along, Guo Jingming has shocked the audience with his unique aesthetics. Exaggerated, dramatic, drunken and golden-hearted, delicate men and women and consumerism are people's first impression of Guo Jingming.
In reality, he himself seems to have implemented his consumption and aesthetics as always.
Because he loves Shanghai and wants to be a "master" in a big city, he does not hesitate to fabricate his place of origin, just to let others look up to him.
In addition, he also has a strong anxiety about appearance, not only choosing handsome men and beautiful women as actors in his works, but also running to plastic surgery.
Whether it is a film work or a literary work, he continues to bring everyone visual enjoyment with exquisite aesthetics and words, but the ideological connotation is unsatisfactory.
Therefore, Guo Xiaosi attracted a large group of fans who love exquisiteness, among them, girls who like beauty account for the vast majority, and he also opened a new store, dedicated to beauty and makeup.
The store is called SHISPACE Shesaku, and it attracted everyone's attention as soon as it opened in his favorite Shanghai.
In just three months, the store earned more than 700,000 yuan, and its ability to attract money is amazing, of course, many of them are aimed at Guo Jingming's name.
However, to the surprise of fans, he only owns 10% of the shares of the store, and the other shareholders are basically his friends or colleagues, one of whom holds more than 60% of the shares and is the real shareholder, but even so, the staff in the store call him the boss.
Because this store is actually opened in his real estate, and this store is located in the center of the bustling area of Shanghai, it is enough to show his financial resources from this.
And he himself doesn't seem to regard this store as the focus of his career, he has only appeared once or twice in the store for so long, and there are very few fans who can meet him, even so, there are still many people who spend a lot of money here.
Like many stores, Shezuo has a lot of marketing on the Internet, and even has a special social account to promote the store's environment and popularity.
From it, we can see that the people who come here to spend are basically not bad for money, and there is one consumer who spent a five-figure high price just for a color test.
I saw that the copywriter did not praise how good the girl was to herself, saying that the girl was "really simple" to herself, constantly strengthening consumerism and the "pink tax" for girls, and sticking the exquisite label as a commodity and recognition to every girl who came to the store to consume.
Although prices in Shanghai have become a hot topic on the Internet, the consumer prices are still beyond the reach of ordinary people.
The cheapest package in Meituan's store costs about 1,500 yuan, and it is a relatively simple consumption item.
In addition to Guo Jingming's star effect, there are also many celebrities who stand on his platform and attract popularity for Shezuo. Many popular male and female celebrities have done styling there, which makes people have to double their expectations.
However, in addition to the help of celebrities, Guo Jingming's own strength is also the reason why consumers choose to give up. His masterpiece "Small Times" series, as soon as it was released, was immediately classified as a bad movie by the audience and critics.
But even if the plot and rhythm make people can't bear to look at it directly, the beautiful pictures and characters in it still make people want to stop.
Even those well-informed A-list stars were shocked by Guo Jingming's extravagance when filming "Little Times". Guo Jingming put most of his investment in styling and scenes, and the glittering objects and clothes on the screen are genuine luxury goods and haute couture.
Working on set, the actors are like walking the red carpet. Maybe they don't have the same experience in other crews.
Under Guo Jingming's lens, everyone can be discovered for undiscovered beauty, even Yu Shuxin, who has always been ridiculed as a "common girl", was photographed by him extremely coldly.
Because of this, although many people have no hope for Guo Jingming's directorial talent, no one questions his aesthetics. Before Shezuo opened, many fans wanted Guo Jingming to give up making movies and become a stylist.
After a long time, Guo Jingming has finally started this side business.
Judging from the current development of Shezuo, Guo Jingming's investment is tantamount to another success. Born as a "literati", although he has experienced countless ridicule and controversy along the way, his commercial success is undoubted, but his per capita consumption is still unacceptable to ordinary people, and some people even complain that the price is almost compared to gold.
Guo Jingming first came into people's attention through the New Concept Essay Contest. Coming from a science background, he has a sensitivity to words that even many literature majors can't match, and he also seized this opportunity and successfully entered the literary world.
Unlike writers who are serious about writing books, Guo Jingming has never given up marketing to himself. Many times, others live better than books, and earn a lot of money from publishing fees and popularity.
Soon, he entered the film and television industry. As a non-major, he bravely picked up the directing tube and made the story he wrote into a movie.
Although the quality is unsightly, with the fame of the actors and his own overwhelming marketing, "Little Times" has created a box office miracle, and there are still many discussions about the "Little Times" series, from which we can see the vitality of his works.
Although he achieved financial freedom, Guo Jingming did not stop there, he opened his own film and television company and publishing house, and signed many writers and artists.
Now Guo Jingming is not only working in the field of literature and art, but also focusing on the field of beauty. But whether the sacrifice is a flash in the pan or a success can only be left to the test of time.
Information sources:
Sina Technology - Inventory of Guo Jingming's business expansion, Guo Jingming opened a new store with an average consumption of 1,500 yuan