In this era of cross-border cooperation, brand alliances can often create unexpected sparks and attract many eyeballs. However, the joint activity jointly launched by Lele Tea and Yilin Publishing House on April 23 caused a storm of controversy due to the improper use of Mr. Lu Xun's image.
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Lele Tea originally intended to pay tribute to the classics, Lele Tea cooperated with Yilin Publishing House, with the slogan of "Old Tobacco Cavity New Youth", trying to give the product cultural depth through the image and spirit of Mr. Lu Xun, so that customers can enjoy the tea while also feeling the breath of literature.
The design of Lu Xun's avatar on the order page of the mini program and the product packaging is undoubtedly a visual display of the characteristics of this cooperation, and the market response has been enthusiastic, and the product has been quickly sold out in Shanghai and other places as soon as it is launched.
However, the good times were short-lived, and the highlights of the event quickly turned into the focus of controversy. The term "smoke cavity" is regarded by many cultural scholars and the public as disrespectful to the image of Mr. Lu Xun. The famous writer Hu Baotan believes that this usage is contrary to the spirit of Lu Xun and may contain a derogatory connotation.
Associate Professor Ding Dimeng and senior critic He Zhenhua also spoke out one after another, and the criticism not only distorted the image of Lu Xun, but also suspected of being a giant of consumer literature, which violated the true tribute to the sages.
In the face of overwhelming criticism, Lele Tea reacted quickly and removed all relevant promotional materials and products on April 8, showing that it values public feedback.
Furthermore, on April 9, Mr. Lu Xun's eldest grandson, Zhou Lingfei, through the Lu Xun Cultural Foundation, entrusted a lawyer to send a lawyer's letter to Lelecha and Yilin Publishing House, clearly pointing out the infringement of using Lu Xun's portrait without permission, demanding that the infringement be stopped, a public apology, and negotiations on compensation.
The picture is from the article of Lu Xun Cultural Foundation
See what netizens have to say:
1. In order to make money, the bottom line is gone!
2. Infringements must be heavily punished!
3. At least let everyone know that there is this brand.
Write at the end:
The turmoil has not only given the public a deeper reflection on how to properly use the image of cultural celebrities in business activities, but has also prompted the business community to think more carefully about cultural sensitivity and social responsibility when planning similar events. The Lele Tea incident is like a mirror, reflecting the delicate balance between respect and innovation, reminding us that cultural inheritance and business promotion should be based on mutual respect. #头条创作挑战赛#
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