Driven by the digital wave and the upgrading of content consumption, Youku released the spring 2024 film list, demonstrating its deep strength and innovative spirit in the field of drama series to the industry. On May 15, 2024, Alibaba's entertainment business spring cloud release event was grandly launched, releasing 200 high-quality content including dramas, variety shows, pan-cultural entertainment, and film performances, and announced the "Spring Collection Pearl Plan", aiming to create more value for brands and users through the integration of high-quality IP and resources.
In the release of this film list, the content strategic layout of Youku dramas is particularly eye-catching. In 2024, Youku dramas will deeply lay out the five advantageous tracks of costume masterpieces, suspense crimes, urban boutiques, bloody legends, and Hong Kong dramas, and are committed to building new popular content that is head-oriented and high-quality.
Among the content of many high-quality dramas, the six head dramas that gather powerful actors, popular flowers, and traffic stars are undoubtedly the most eye-catching works in this spring film list.
The costume masterpiece "Qingming Shanghe Tu Code", which gathers powerful actors such as Zhang Songwen, Bai Baihe, and Zhou Yiwei, is set in the Xuanhe period of the Northern Song Dynasty, telling the legendary story of Zhao Buyou's family repeatedly solving strange cases and protecting the safety of the people of Bianliang. "Bead Curtain Jade Curtain", co-starred by Zhao Lusi and Liu Yuning, is based on a business legend, showing how the protagonist creates brilliance in the shopping mall. The first drama "Du Hua Nian" with the setting of "multiple people reborn", starring Zhao Jinmai and Zhang Linghe, revolves around the emotional entanglement of the eldest princess Li Rong and the concubine Pei Wenxuan, and tells a love-hate entanglement between two enemies in one dream and two worlds into "best friends" and "best friends" into lovers. "Between the Ink Rain and Clouds" starring Wu Jinyan and Wang Xingyue, closely follows the theme of revenge that never gets tired of watching, starting with the tragic experience of the heroine Xue Fangfei, step by step from a weak woman with a soft heart and being bullied to a shrewd, capable and intelligent "cannibal flower" with revenge. The dystopian love fable drama "Half-Mature Men and Women", starring Tian Xiwei and Xin Yunlai, with a special role as Zhou Yutong, focuses on the urban light and mature people, and reveals the emotional world of urban men and women with anti-routine settings. The hot-blooded legend "The Legend of Mortal Cultivation of Immortals" is adapted from the novel of the same name by Forgotten Words, directed by Yang Yang, starring Yang Yang and Jin Chen, telling the legend of mortal Han Li who went through hardships and finally traveled the world.
The release of this spring film list is not only a concentrated display of Youku's content strength, but also a concrete embodiment of its strategic direction. By sticking to the head strategy, Youku dramas strive to achieve the effect of "big and broad" in the market by creating head-oriented and high-quality content on the five major tracks.
At the same time, Alida Entertainment's panoramic upgrade of marketing resources also provides more marketing opportunities for partners. It has not only launched the "Spring Festival Pearl Project" integrated marketing products including "White Night Theater" and "Zhen Huan's 12th Year Fan Carnival", but also supported a number of innovative marketing products, such as "Entertainment Pass", which integrates resources from different platforms, and "New Ruishi", a one-stop effect advertising platform, to strengthen marketing methods such as live broadcast and IP licensing.
Based on its leading position in the field of drama series, Youku has strengthened the potential energy of brand and IP cooperation through the "IP + ecological marketing" model, providing solutions for global growth. High-quality IP and innovative marketing strategies, content and innovative two-wheel drive model, enhance user experience and enhance brand cooperation. It is believed that with the successive broadcast of these high-quality dramas, Youku will set off a new round of drama viewing craze in the drama market, continue to provide users with multiple emotional values and high-quality entertainment experiences, and at the same time provide brand partners with rich marketing opportunities to jointly explore the infinite possibilities of long video marketing.