The summer is the season of music carnival! One wonderful music festival after another followed, and many music lovers were immersed in this warm music atmosphere. Not long ago, at the "Oxygen Jixiang Music Festival", the stage of "Revelation" + "Neold School" by Zhou Zhennan, a singer under Wow Haw Wow, had countless fans. How a good work is born, in addition to the singer's own talented interpretation, it also needs the multi-faceted efforts of the team behind it and the company.
Wow Haw Haw Wow has always focused on maintaining music genes, and established Wow Haw Music in 2021, forming a comprehensive service integrating planning, production, distribution, copyright and performance. According to different work needs, Wow Music has established four major music labels, among which "Wow Live" focuses on offline performances; "DBL" is a business entity with peripheral derivative and cross-border cooperation in art. "Basic Rhythm", co-formed with the famous producer Arai Eleven and music manager Hu Nan, has served the music comprehensives including "Stage 2023", "Riding the Wind and Waves", "Time Concert", etc.; There is also "Landing", which is mainly engaged in the copyright of lyrics and songs, and the prototype of many of Wow Haw Wow's music works came from here.
In Wow Haw Haw Wow, the singers have a plan to maintain close communication with themselves. In the process of creating an album, it is necessary to do preliminary research, summarize the content of the singers, and understand what kind of songs the singers want to sing. In addition, the project is more like a translator, "translating" what the singer wants to say to the producer, "translating" the aesthetic needs of the album to the visual team, and then "translating" the overall content to the market, so as to find the most accurate, concise and efficient expression among multiple parties.
The original concept of "F.F.F" also explored the unique perspective of "bug", focusing on the image of the artist and the characteristics of other musical works, and using concepts such as "avant-garde and leading". But the project is not just about building bridges, they need to explore the feelings that the singer really wants to express in the work, and find the most authentic voice. "F.F.F" eventually emerges as the core of Zhou Zhennan's desire to express - resistance, passion and freedom, with the consciousness of "turning the world upside down". After determining the core of the work, the next work was a logical step, and the addition of the visual team, dance team, etc., made the MV shooting work go very smoothly.
If music is abstract, then physical albums give something that cannot be touched. The albums of the Wow Haw Wow singers are all produced by its art trend label DBL. The initial creative point of a physical album is usually the small idea of the brainstorm, and what DBL has to do is to dig out how to combine the small idea with the singer himself more closely. The 2023 new physical album "F.F.F" is a gift that condenses many of Zhou Zhennan's attitudes and expressions, limited to 2,395 copies, and it happens to be 8,395 days of hard work along the way.
The communication is continuous, the music does not expire with the publication time, and it is the joint operation between the different departments of Wow Woo Music that brings fresh music to fans and friends. Although it is now a young company, the founders Long Danni and Ma Hao have been focusing on the creation of music idols for many years, adhering to the concept of "young without limits" throughout the process, using works as the support for the development of artists, and finally embarking on a development path of their own.