Jinke Tian Lai City Parking Space Marketing Plan - Real Estate
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According to the analysis of the visiting customers of the project from December 2016 to November 2017, the results show that: (1) age structure: the customer group is mainly young customers aged 20-40, accounting for about 89%;
3. Family structure: The main family structure of the project is dominated by single customers, accounting for about 39%, two-person families accounting for about 27%, and three-person family groups accounting for about 32%.
3. Transportation: Among the visiting customers, the car-free group accounts for a large number, about 74%, and this project is mainly based on pure rigid demand customer groups; 4. Intended products: The product area of the project is 86-143m, and among the visiting customers, the customers who demand less than 110m account for about 53%, and the products that demand the area of 130m and 143m account for 31%, and the products with large surface area also have a certain demand; 6. Purchase appeal: The project customer group is mainly self-occupied, accounting for 76%, and project 8# belongs to apartment products, and there are also some investment customers;
Table (2): Household structure of visiting customers
Table (3): Vehicles for visiting customers
Table (4): Customer demand area segments